Students should demonstrate a thorough understanding of basic entrepreneurship core concepts and principles, as reflected in the ten steps to entreprneurial success framework.
Objective
Step 06 - Cost Control
Students should be able to demonstrate an understanding of financial statemenets and how to interpret them, and how to establish and maintain proper controls over costs.
Indicator
Embedded Exam Questions - Cost Control
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Exam Questions - Cost Control
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348 FINC 4310
Finding
Cost Control Criterion Met
Tested in FINC 4315. Average 94.3%. Criterion Met.
Objective
Step 02 - Improvement In Industry Knowledge, Creativity, And Innovation
Building upon their self-evaluation, students should be able to develop and implement plans to improve their knowledge of the industry in which their proposed business oppportunity lies, as well as their skills at creativity and innovation.
Indicator
Embedded Questions - Self Improvement
Student performance on embedded examination questions regarding this objective.
Criterion
Performance On Embedded Questions - Self Improvement
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
Finding
Improvement In Knowldge Criterion Met
Tested in BUAD 3345, fall 2014. 83.4% correct answers. Criterion met.
Objective
Step 08 - Risk Recognition And Response
Students should be able to identify the nature and type of risks an organization faces, and should be able to determine the appropriate responses to risks in case studies and the real world.
Indicator
Embedded Exam Questions - Risk Management
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Questions - Risk Management
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348 MGMT 4310
Finding
Risk Management Criterion Not Met - MGMT 4310
Tested in MGMT 4310, spring 2015. 74.7% correct answers. Criterion not met.
Objective
Step 07 - Cash And Capital Management
Students should know how to read and interpret a balance sheet, and what measures to take to improve cash balances and cash flow.
Indicator
Embedded Exam Questions - Cash And Capital Management
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Questions - Cash And Capital Management
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348 FINC 4310 MGMT 4310
Finding
Cash Management Criterion Not Met - MGMT 4310
Tested in MGMT 4310, spring 2015. 72.1% correct answers. Criterion not met.
Finding
Cash Management Criterion Met - FINC 4315
Tested in FINC 4315. Average 84.7%. Criterion met.
Objective
Step 09 - Profitable Growth
Students should understand how to create value by growing the entrepreneurial enterprise.
Indicator
Embedded Questions - Growth
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Questions - Growth
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348 MGMT 4310
Finding
Growth Criterion Met - MGMT 4310
Tested in MGMT 4310, spring 2015. 88.4% correct answers. Criterion met.
Objective
Step 05 - Entrepreneurial Marketing System
Students should understand the steps of developing an entrepreneurial marketing system--intelligence, analysis, strategy, and tactics--and should be able to develop an effective marketing system to maximize revenues and grow them quickly.
Indicator
Embedded Exam Questions - Marketing
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Exam Questions - Marketing
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348 MGMT 4310
Finding
Marketing Criterion Not Met - MGMT 4310
Tested in MGMT 4310, spring 2015. 74.4% correct answers. Criterion not met.
Objective
Step 01 - Self-evaluation
Students should be able to demonstrate an understanding of their own skills, experience, strengths, weaknesses, opportunities, threats, likes, and dislikes.
Indicator
Embedded Questions Regarding Self-Evaluation
Student performance on embedded questions regarding this objective
Criterion
Performance On Embedded Questions Regarding Self-Evaluation
The class average on individual embedded questions will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348 MGMT 4310
Finding
Self-evaluation Criterion 1 Met
Tested in MGMT 4310, Spring 2015. 88.4% correct answers. Criterion met.
Indicator
Project Assignments - Self Evaluation
Students will complete projects to apply knowledge in this area to actual and/or hypothetical situations.
Criterion
Performance On Project Assignments - Self Evaluation
100% of strudents will complete a self-assessment with an average score of 75% or higher.
Finding
Self-Evaluation Criterion 2 Met
Tested in BUAD 3345, fall 2014. 100% of students completed with average score of 85%. Criterion met.
Objective
Step 04 - Strategic Planning
Students should be able to develop a strategic and tactical plan for a startup business, including a formal business plan.
Indicator
Embedded Exam Questions - Strategic Planning
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Questions - Strategic Planning
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348 MGMT 4310
Finding
Strategic Planning Criterion Met
Tested in MGMT 4310, spring 2015. 95.0% correct answers. Criterion met.
Objective
Step 10 - Exit Strategy
Students should understand how to harvest the value that they have created through an appropriate exit strategy.
Indicator
Embedded Questions - Exit Strategy
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Question - Exit
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348 MGMT 4310
Finding
Exit Strategy Criterion Met
Tested in MGMT 4310, spring 2015. 95.0% correct answers. Criterion met.
Objective
Step 03 - Opportunity Recognition And Evaluation
Students should be able to recognize entrepreneurial opportnities and evaluate them based on ejnoyabiltiy, feasibility, and profitability.
Indicator
Embedded Exam Questions - Opportunity Recognition
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Questions - Opportunity Recognition
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348 MGMT 4310
Finding
Opportunity Recognition Criterion Met
Tested in MGMT 4310, spring 2015. 90.7% correct answers. Criterion met.
Goal
Critical Thinkers And Decision-Makers
Sudents should be able to demonstrate critical thinking and decision-making skills in applying the core concepts and principles to real world situations.
Objective
Decision Making
Students should demonstrate the ability to reach appropirate decisions when faced with common business situations.
Indicator
Projects - Decision Making
Student teams are are required to complete cases and projects requiring decision making.
Criterion
Class Average - Decision Making
The class average on decision-making projects will be at least 75%. BUAD 3345/4345/4348
Finding
Decision Making Criterion Met
Tested in BUAD 4348, spring 2015. Class average 87%. Criterion met.
Objective
Ethical Behaviour
Students should understand the basic principles of ethical behaviour, and should be able to apply those principles to business cases and real world situations.
Indicator
Entrepreneurial Ethics Projects
Students in teams are given ethical problems to evaluate and resolve.
Criterion
Performance On Ethics Projects
All students will complete ethics projects with an average score of 75%.
Finding
Ethics Criterion Met
Tested in BUAD 3345, fall 2014. Average 88.3%. Criterion met.
Objective
Critical Thinking
Students should be able to apply critical thinking to real world problems and cases.
Indicator
Critical Thinking Cases And Projects
Student teams are are required to complete cases and projects requiring critical thinking.
Criterion
Class Average - Critical Thinking Projects
The class average on critical thinking projects will be at least 75%. BUAD 3345/4345/4348
Finding
Critical Thinking Criterion Met
Tested in BUAD 4348, spring 2015. Average 86.3%. Criterion met.
Goal
Capable Communicators
Students should be able to demonstrate superior skills in the areas of written communications, verbal communications, and computer skills.
Objective
Writing Competency
Students will be able to compose effective business messages using accepted standards of English grammar and punctuation, sentence structure and paragraph design.
Indicator
Writing Evaluation
Business communication faculty will assess samples of student writing across the business disciplines for document formatting and for writing quality; subject area instructors will evaluate the content of each sample. The composite performance of the students, as measured by a faculty developed rubric, will indicate the communication competency level.
Criterion
Writing Assessment Results
At least 80% of sampled students must meet expectations on the Writing Assessment Rubric for Business Disciplines. The rubric was developed by the business communications faculty and has three performance elements: format, content/organization, and writing. Reviewers will indicate whether the student writing samples exceed, meet, or are below standard expectations. To insure inter-rater reliability, each sample will be reviewed independently by two reviewers; in the event of disagreement, a third reviewer will perform a final evaluation of the sample.
Finding
Writing Assessment Criterion Not Met
Tested in BUAD 4348. Average 78.8%. Criterion not met.
Objective
Computer Competency
Students will be able to use effectively the basic personal computer applications commonly used in business including MicrosoftTM Word or other word processor, MicrosoftTM Excel or other spreadsheet, and MicrosoftTM PowerPoint or other presentation development software.
Indicator
Projects Requiring Computer Competency
Students will complete projects and assignments requiring skills in spreadsheet (Microsoft Excel or equivalent), word processing (Microsoft Word or equivalent), and presentation (Microsoft Power Point or equivalent) software.
Criterion
Performance On Projects - Computer Competency
All students will demonstrate competency with spreadsheet, word processing, and presentation software with a 75% success rate.
Finding
Computer Competency Criterion Met
Tested in FINC 4315. Average 93.5%. Criterion met.
Objective
Speaking/Presentation Competence
Students will be able to speak effectively before a group by connecting with the audience and organizing and presenting the topic accordingly.
Indicator
Oral Presentations
All entrepreneurshp students required to make oral presentations of project assignments.
Criterion
Performance On Oral Presentations
All students will complete oral presentations with average score of 75%.
Finding
Oral Presentation Criterion Met
Tested in BUAD 4348. Average 84.5%. Criterion met.
Goal
Useful And Constructive Supplemental And Extracurricular Activities
The process of entrepreneurship cannot be taught entirely within the classroom, but much be learned thorugh experience as well. To that end the program will incorporate mentorships, internships, competitions, and other activiites to enhance the classroom experience.
Objective
Business Plan Competition
Initiate and grow a business plan competition schedule to include Elevator Pitch Competition in fall semester, Business Model Canvas competition in January, Business Plan Competition in March, and New Business Competition in June (including the SBDC Incbator occupants).
Indicator
Business Plan Competition In Place
The business plan competition is in place and students are participating.
Criterion
Business Plan Competition Participation
At least 10 students participating in annual business plan competition.
Finding
Business Plan Competition Criterion Not Met
3 students participated in business plan competition in spring 2015. Criterion not met.