Enhance Career Services Programs And Services In Response To Increased National, State, And Regional Demand For A Prepared And Educated Workforce
Maintain and enhance established programs and services while continuing to add new programs and services to assist SHSU students in their preparation to enter the workforce following graduation.
Objective
Provide Career Assessment Tools Specifically Targeting Incoming Freshmen
Provide the Myers Briggs Type Indicator (MBTI) Career Report and the Strong Interest Inventory College Profile (SII) assessments to incoming freshmen.
KPI
MBTI And SII Assessments Were Administered In The 2015 New Student Orientation Sessions
MBTI and Strong Interest Survey instructions were sent prior to each Orientation session.
676 students took the assessments. Students obtained their results in one of two seminars offered each Orientation session. 97% of the students responded favorably to a survey given at each workshop. Over 2,870 students took assessments during the 2014-15 academic year.
Action
MBTI And SII Assessments For Freshmen Continued
The MBTI and SII Assessments will continue to be offered to SHSU freshmen attending New Student Orientation sessions in the summer and to those enrolled in UNIV 1301 classes.
Objective
Collaborate With Other University Departments To Increase Student Referrals
Work closely with the SAM Center, Counseling Center, Student Success Initiatives Office, and academic departments to increase their referrals of students undecided about their major and/or career.
KPI
Career Services Primary Collaborations To Increase Student Referrals
Career Services collaborated with the SAM Center to offer workshops for the Elite group; SSI Office through giving presentations to Univ.1301 students and collaborated with academic departments primarily through our Career Services Faculty Advisory Board.
Action
SHSU Career Services' Collaborations Will Continue
Career Services will continue to collaborate with the SAM Center, Student Success Initiatives Office, academic departments, and athletic departments to generate and increase student referrals to the Career Center.
Goal
Optimize The Delivery Of Communication And Services From Career Services
Optimize current means of communication conduits to more effectively to market and promote Career Services’ programs and services to students, alumni, faculty, staff, and administrators.
Objective
Optimize Career Services' Use Of Social Media
Use Social Media more effectively to market and promote Career Services' programs and services.
KPI
Identify And Collaborate With Sources Of Social Media "Best Practices"
Collaborate with SHSU marketing professionals, and other university career centers successfully using social media to determine “best practices.”
Result
Specific Sources Of Social Media "Best Practices" Identified And Consulted
Career Services Director and staff consulted with SHSU Marketing & Communications Dept., other universities in the Houston Area Consortium of Career Centers' and the National Association for Employment in Education's (NACE) guidelines. We added Pinterest, Instagram, and Twitter sites to our Facebook and LinkedIn social media accounts.
KPI
Develop Or Procure A Social Media Usage Guide
Develop a social media guide/manual for Career Services staff
Result
Social Media Usage Guidelines Procured
The National Association of Colleges and Employers (NACE) Guidelines for Social Media Usage were adopted.
KPI
Designate Staff To Routinely And Consistently Manage Social Media Communications.
Rather than arbitrary staff adding to the Career Services' social media sites, staff members will be assigned this responsibility.
Result
Staff Member Assigned To Maintain Career Services' Social Media Sites
Career Services Career Counselor, Michelle Meers volunteered and was designated as the manager of our various social media sites.
Action
Social Media "Best Practices" Implemented And Continued
Consultation with the SHSU Marketing and Communications Department, other universities, and the National Association of Colleges and Employers (NACE) was accomplished and ongoing consultations and benchmarking will continue.