Provide innovative programs and services that attract and retain targeted student groups.
Objective
Enhance The Student Experience
Develop programs and activities that enhance the student experience in the areas of University spirit, traditions, and residential campus culture.
KPI
SHSU Bookstore Sales Criteria
Marketing criteria that increases the sales of used text books, textbook rentals and SHSU merchandising and memorabilia to provide discounts that helps student financially and produces revenue to support student travel and programs. This includes:
Brand the Barnes & Noble University Bookstore to create a Sam Houston Bookstore image.
Provide monthly promotions (i.e. FLASH Clearance Sales promoted through email) in partnership with the Department of Athletics.
Customer utilizes Visa Checkout to receive $30 off $100 purchase for merchandise (one-time promotion).
During 2014 Rush, promotions will include purchasing Champion merchandise for 25% off.
Email campaigns will target new students when they are accepted to SHSU that promote the SH brand with a 25% off coupon for 1 logo apparel item.
Promote the University Bookstore Mobile App by providing a 25% discount off 1 logo apparel item as well as the chance to win $500 Sweepstakes gift card giveaway good for anything in store.
Market the online textbook adoption tool Faculty Enlight to bring awareness to faculty members concerning textbook rentals.
Result
SHSU Boostore Sales Criteria
Branding and marketing efforts for FY15 have significantly impacted the increase of revenue for used textbooks by increasing sales up by 6%, textbook rentals are up by 52% and merchandise is up 18% from FY 2014. The rebranding of the bookstore signage and the remodeling of the interior of the bookstore has increased merchandise sales due to the more efficient flow and placement of items throughout the store, along with direct and persistent sales promotion information to students, staff and faculty.
KPI
Student Service Fee Travel Fund
Student Service Fee Travel Funds will provide support for registered student organization’s co-curricular activities and experiences traveling and representing SHSU on a state, national, or international level. These funds provide opportunities that students may not otherwise receive due to lack of funds available. In addition, students gain knowledge/experience of completing a professional business letter and budget.
Result
Student Service Fee Travel Fund
In FY 14 a total of 601 students were given an average of $132/student. In FY 15 a total of 521 students were given an average of $181/student. The number of students receiving funds decreased by 13%, however the amount that each student received increased by 37%. From year to year the number of student groups and total number of students traveling fluctuates depending on a variety of group/individual factors, such as the level of engagement, leadership, organization, personal schedules, budget/planning, etc. The funding provided by this program does not cover 100% of the total travel expenses. The student organizations are expected to have planned/budgeted properly to cover any expenses not covered by the funds provided.
Action
SHSU Bookstore Actions
Textbook rentals are the least expensive option for the students, who saved $1,122,000 last year in rentals vs. purchases. The use of Faculty Enlight has enabled professors to see what titles are available (used, new, rent, digital) at the actual end costs to the students. Faculty are now able to see the immediate impact their textbook selections have as a cost to the students. Faculty Enlight will be integrated with Blackboard to encourage ease of use with a single sign-on feature. The goal for FY 2016 is for 100% faculty to utilize the Faculty Enlight system to ensure students are receiving the best available cost and service.
Increase awareness of the University Bookstore by sponsoring on campus events including: football game signage advertisements, scholarship donations, destress health event participation, and increase sales by 5% for merchandise and 10% for used textbooks and textbook rentals in FY 2016.
Integrate an email campaign that will promote the SHSU brand and engage alumni by increasing sales by $50,000.
The University Bookstore will create a customer satisfaction survey to evaluate awareness of products and receive feedback on services provided.
Action
Student Service Fee Travel Fund Actions
Seek an increase of 5% in funding from the Student Service Fee Committee to increase the total number of students and groups attending co-curricular activities.
Increase the marketing/advertisement of the Student Travel Program.
Evaluate the students’ experience to determine learning outcomes achieved by the funding process and attending their activity.
Goal
Inclusive Community
Foster the development of an inclusive community.
Objective
Communication For Community Involvement In Programs And Events
Improve communication with the University community to encourage participation and attendance at programs and events.
KPI
Student Communication Assessment
The Student Communication Instrument will evaluate the effectiveness and value of e-mail marketing to the campus community. Develop an assessment instrument that will measure the value of information within the Student Services Weekly E-Update.
Result
Student Communication Assessment
Results are being analyzed and will be reported prior to October 15, 2015.
Action
Actions For 2015-2016
Data is being analyzed and will be reported prior to October 15, 2015.
Goal
Student Critical Thinking And Lifelong Learning
Engage students in programs that promote critical thinking and lifelong learning skills.
Objective
Opportunities For Learning
Through co-curricular learning experiences at SHSU, students will be able to offer constructive ideas concerning the improvement of University programs and services and develop social responsibility through alternative learning opportunities.
Indicator
VPSS Student Information Exchange Luncheon Survey
Survey students attending information exchange luncheons sponsored by the Vice President for Student Services. Throughout the fall and spring semesters the Vice President has eight luncheons and randomly selected students are invited to attend. All currently enrolled students receive an invitation by email requesting their attendance. The survey is distributed at the luncheon and provides opportunities to share what was learned during the luncheon and the overall experience. Students are provided additional space at the end of the anonymous survey to share their thoughts concerning the learning experience and the value of attending the luncheon as well as changes or improvements they would like to see at SHSU.
Criterion
VPSS Student Information Exchange Luncheon Student Learning Opportunities
Students will have the opportunity to learn from SHSU administrators about University programs, planning and policies as well as receive answers to their questions.
Finding
VPSS Student Luncheon Learning Opportunities
Results are being analyzed and will be reported prior to October 15, 2015.
Criterion
VPSS Student Information Exchange Luncheon Program Improvement
Students recommendations concerning improvement of the luncheons will be requested and considered for future changes to the luncheon experience.
Finding
VPSS Student Luncheon Program Improvement.
Results are being analyzed and will be reported prior to October 15, 2015.
Action
Actions For 2015-2016
Data is being analyzed and will be reported prior to October 15, 2015.