OATdb Archive - Sam Houston State University

OATdb Archive

2014 - 2015

Development

Goal

Secure Private Support For The University

Secure Private Support for the University

Objective

Gifts

Meet the total number of gifts goal set within the FY '15 President's Performance Indicators Report.

KPI

Gifts

Total number of gifts received during FY 2015 will give us an indication of how well we are increasing the number of gifts to the university. Total number of gifts will total to 26,000. Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Total number of Gifts as of August 31, 2015 is 25,007.

Objective

Donor Participation

Meet the donor participation goal number set within the FY 15 President's Performance Indicators Report.

KPI

Overall Donor Participation

Total number of donors as a percentage of total addressable prospects during FY 2015 will give us an indication of how well we are reaching the prospects for gifts. Total number of donor participation will total to
11.11%. Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Overall Participation

OVerall participation as of August 31, 2015 is 10.73%.

Action

Future Donor Participation

We will continue to develop more effectively by broadening the donor base through more creative use of direct mail and the telephone center.

Objective

Contributions

Meet the contributions goal set within the FY 15 President's Performance Indicators Report.

KPI

Contributions

Total contribution dollars that are collected for FY 2015 will give us an indication of how well we are soliciting gifts for the university. Contributions will total to $13,000,000. Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Contributions

Total number of contributions as of August 31, 2015 is $ 16,973,938.

Action

Future Contributions

Total number of Contributions was exceeded. We will continue to accenuate efforts to identify constituents that are capable of annual gifts in excess of $ 25,000.

Objective

Donors

Meet the number of donors goal set within the FY 15 President's Performance Indicators Report.

KPI

Donors

Total number of donors who give gifts during FY 2015 will give us an indication of how well we are attracting donors for the university. Donors will total to 11,500.
Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Donors

Total number of Donors as of August 31, 2015 is 11,641.

Action

Future Donors

We will continue to develop more effectively the donor database by broadening our special programs and more creative direct mail opportunities.

Update to previous cycle's plan for continuous improvement

For fiscal year 2014-2015, the development team has improved our communication efforts with current alumni, donors and friends. In addition to our Prospect Management meetings that are held every two weeks with major gift officers, bi-weekly one on one meetings with the development staff and annual fund director have been strictly enforced to ensure that the focus is set on cultivation of major donors that have the capacity to give 25,000+ gifts.
In this fiscal year a prospect research staff member was added to enhance the identification of new prospects and validate data which has allowed the development staff to better utilize their time to make contacts with donors.

Plan for continuous improvement We will continue to accentuate efforts to identify constituents who are capable of annual gifts in excess of $25,000. We will promote multiple opportunities for donors to support programs and projects; additionally, we will emphasize our ability to make larger contributions through multiple gifts over time.

We will continue to focus on segmentation of constituents and strengthen appeal in respective areas of interest as well as intensify senior class and young alumni giving programs, by attending young alumni events and club events. We intend to continue with creative use of direct mail and the call center to broaden the donor base.

The Development staff will continue to learn and grow their knowledge and skill set and participate in various training opportunities that are offered and provided.

Dini Spheris, a fund raising consulting firm for non-profit organizations, has opened the door to many new prospects, specifically foundations and corporations. Intensified focus will be on developing corporate partners and building relationships with foundations for on going support.

Solicitations will be more project based to help serve funding for university priorities.

Alumni will be utilized to help engage new prospects by hosting small cultivation events in their homes. The referral system is very effective and will be a strong focus.