OATdb Archive - Sam Houston State University

OATdb Archive

2014 - 2015

Alumni Relations

Goal

Secure Private Support For The University

Secure Private Support for the University

Objective

Meet Gifts Goal (non-dues Income) From President's Performance Indicator Report For FY '15

Meet Gifts Goal (non-dues Income) From President's Performance Indicator Report For FY '15 through event sponsorships, scholarships, and donations.

KPI

Meet Gifts Goal (non-dues Income) From President's Performance Indicator Report For FY '15

Utilize Razor's Edge, SamMenu (Alumni Revenue accounts), and daily alumni deposit membership and gift reporting spreadsheet to monitor progress towards goal. Our goal for FY'15 is $180,000.

Result

Gifts (non-dues Income) For FY '15

Gifts non-dues income received through August 31, 2015 is $175,884.

Action

Non-dues Income

We will continue to accentuate efforts to identify alumni and constituents that are capable of sponsoring alumni events and contributing to the alumni operating and scholarship endowments.

Objective

Increase Total Membership In The Alumni Association

Increase membership (Annual, Life, and Complimentary Members) in the alumni association, in order to reach the goal stated for FY 15 in the President's Performance Indicator Report. Membership will be increased through mass mailings to non active alumni, monthly email renewal reminders, and 30, 60, 90 renewal notices to lapsing members in addition to numerous membership appeals throughout the year.

KPI

Increase Membership

Track membership in Razor's Edge (query RE). Our goal for FY'15 is 12,400 members.

Result

Increase Total Membership In The Alumni Association

Total Membership in the Alumni Association through August 31, 2015 is 12,339.

Action

Membership In The Alumni Association

We will continue to accentuate efforts to identify and engage alumni, students, parents, and friends of the university to become members of the alumni association. Through increased marketing efforts to alumni, developing a strong retention initiative, and continuing to strengthen our alumni club program we will continue to increase membership numbers.

Goal

Enhance The Image Of The University

Enhance the Image of the University

Objective

Increase The Number Of Meetings, Events And Attendance

Increase the number of meetings and events, as well as the overall attendance at these meetings and events. Alumni Relations will increase contact and stewardship in regions with concentrations of significant alumni populations, host meetings and events in regions with concentrations of significant alumni populations, and mail invitations to events to all alumni in regional areas, whether active or not.

KPI

Increase The Number Of Meetings, Events, And Attendance

Utilize the meetings, events, and attendance report as updated monthly on the Performance Measures report. Our goal for FY'15 is 325 meetings/events with 26,000 total in attendance.

Result

Increase The Number Of Meetings, Events, And Attendance

Total events/meetings through August 31, 2015 is 307
Total attendance through August 31, 2015 is 26,423
Total communication pieces through August 31, 2015 is 335

Action

Meeting/Events And Attendance

Alumni Relations will continute to increase contacts and stewardship in regions with significant concerntrations of alumni populations, host meetings and events in regions with concentrations of significant alumni populations, and mail invitations for events to all alumni and friends in regional areas, whether active or not.

Update to previous cycle's plan for continuous improvement

The alumni continues to meet weekly during most months, although some weeks, due to other meetings, alumni events, and travel we are not able to have a meeting. The meetings have kept the staff on task as our meetings and event calendar continues to fill up and membership continues to grow. The Assistant Director for Alumni Clubs position has been intregal to the success and growth of the Alumni Association by maintaining constant contact and engagement with all the club programs.

The Christmas calendar to alumni members was mailed in Dec. 2014 and was well received by the membership. Although we did not bring in enough sponsorship to offset the printing and postage cost of the calendar, we will be looking into the benefits of this piece moving forward in 2015.

As technology continues to change and become a more vital part of peoples lives, the Alumni Office will work to enhance our social media efforts moving forward, as well as our overall website presence.

Plan for continuous improvement During FY '15 the Office of Alumni Relations lost its Event Coordinator which set us back in a couple of areas, but we still finished the year very close to most of our goals and in many cases exceeded those goals.

The Alumni Office will continue to have bi-montly staff meetings and one-on-one staff and supervisor meetings to discuss meaningful engagement opportunities for alumni.

The Alumni Office has been approved to add another full-time position which will allow us to more effectively and efficiently engage and interact with alumni and friends. We hope to have this position online before the end of the Fall 2015 semester.

We continue to place an emphasis on membership retention, and will look to incorporate enhanced marketing and social media efforts into our membership acquisition and retention in FY '16.