OATdb Archive - Sam Houston State University

OATdb Archive

2014 - 2015

Correspondence

Goal

Enrollment

To increase the number of students enrolled in correspondence classes.

Objective

Marketing

To increase enrollment by 3%.

KPI

Registration Numbers

By looking at our registration numbers, we will be able to see if our enrollment decreased or increased for this fiscal year.Registration Numbers

Result

Enrollment

Correspondence enrollment did not grow this year by 3%, we actually saw a lost in enrollment. This lost is attributed to but not limited to the loss of employees in the Correspondence Office; an office that was once 4 is down to one.

Action

Review Registration Totals

Run Cognos Reports thorough out the 2014-2015 school year to ensure we are meeting our registration totals.
Market to students the value of Correspondence course work via sandwich boards, closed circuits TVs, and Advising Center.

Goal

Meet Revenue - $280,000

Correspondence is a self-staining entity; therefore, we must meet our budget each year.

Objective

Meeting Budget

For Correspondence to meet budget, we must ensure that we keep our expenses low and ensure we have the required number of students taking courses.

KPI

Expenditures & Revenue Reporting

Ensure that we lower our O&M expenses, by purchasing only what we need to operate in the black.
Ensure that marketing objectives yield an increase in enrollments; Correspondence budge is tied to the number of enrollments.

Result

Budget

Correspondence had a positivie net revenue as of 08/12/2015. Once the year closed Correspondence still ended up with a positive net revenue of $3,735.58; FGIBDST was utilized for this information.

Action

Budgeting

Run budget reports in FGIBAVL and FGIBDST to ensure that we are continuously operating in the black and meeting and surpassing our budget expectations.

Goal

Student Course & Instructor Evaluation

Starting FY 2015, we want to implement a process for students to evaluate their experiences with their correspondence course. This will allow for our office to ensure that the courses are designed in a way to meet the needs of our students. Furthermore, it will also alert us to courses been outdated and in need of revision.

Objective

Blackboard Online Course Review

Students will have the opportunity to inform us of their interaction within their course.
Student will be able to provide feedback on assignments, examinations, and the instructor.
Student will be able to rate their overall experience.

Indicator

Course Review Evaluation Form

The form students fill out that give them an opportunity to rate the course and the professor.

Action

Course Review

Develop a form that students can fill out electronically to evaluate their Correspondence course and instructor.
Collaborate with SHSU Online to ensure the electronically form can be embeded into all Correspondence courses.
To ensure students participate in the evaluation, they will be required to complete the assessment before being allowed to take the final examination for their Correspondence course.

Update to previous cycle's plan for continuous improvement With our marketing efforts we did not meet the 3% increase that was the initial goal. We implemented the usage of using sandwich boards to get information to students; yard signs that could be placed all over campus for students to obtain the information; became more prevalent in the mall area, by setting up an information table, as students were going from class to class; marketing on Channel 7, targeted mass emails; and placing information packets across campus. Through these efforts we, again, were not able to meet our goal. Issues relating to this were the retirement of two employees in our department, which left us in a place where we were stretched thin and were unable to market in the mall area as much as planned. We verified all course there were writing enhanced were updated to ensure they were being marketed and coded as such. Also, our expenditures were kept very low.

Plan for continuous improvement To improve for FY’2016, we are looking at not replacing employees that retired in FY’15. Also, we are going to continue with our marketing efforts; however, we realize that marketing in the mall area will not be possible since our department has lost two individuals that we are not replacing. By cutting the budget for salary amounts in 2016, we will be able to save a substantial amount of funding. Understanding that we will not have a full staff for FY’2016, we will still utilize different strategies for marketing: using sandwich boards to get information to students; yard signs that can be placed all over campus for students to obtain the information; marketing on Channel 7; targeted mass emails; and placing information packets across campus. With these combined efforts, we should have no problem meeting our budgetary obligation.

In FY’2016, we are also preparing for the termination of Nell; therefore our registration processes will probably change depending on the new software program IT purchases for Correspondence.