Students should demonstrate a thorough understanding of basic entrepreneurship core concepts and principles, as reflected in the ten steps to entreprneurial success framework.
Objective
Self-evaluation
Students should be able to demonstrate an understanding of their own skills, experience, strengths, weaknesses, opportunities, threats, likes, and dislikes.
Indicator
Embedded Questions Regarding Self-Evaluation
Student performance on embedded questions regarding this objective
Criterion
Performance On Embedded Questions Regarding Self-Evaluation
The class average on individual embedded questions will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
Finding
Self-Evaluation Embedded Questions 2013-14
The class average for embedded questions on this objective was 97.5%. Performance criterion met.
Indicator
Project Assignments - Self Evaluation
Students will complete projects to apply knowledge in this area to actual and/or hypothetical situations.
Criterion
Performance On Project Assignments - Self Evaluation
100% of strudents will complete a self-assessment with an average score of 75% or higher.
Finding
Self-Evaluation Projects 2013-14
100% of students completed a self-evaluation project with an overall average score of 90%. Performance criterion met.
Action
Continue Current Approach
Objectives met, continue current approach.
Objective
Improvement In Industry Knowledge, Creativity, And Innovation
Building upon their self-evaluation, students should be able to develop and implement plans to improve their knowledge of the industry in which their proposed business oppportunity lies, as well as their skills at creativity and innovation.
Indicator
Embedded Questions - Self Improvement
Student performance on embedded examination questions regarding this objective.
Criterion
Performance On Embedded Questions - Self Improvement
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
Finding
Self-improvement Embedded Questions 2013-14
The class average for embedded questions on this objective was 85.0%. Performance criterion met.
Action
Continue Current Approach
Objectives met, continue current approach.
Objective
Opportunity Recognition And Evaluation
Students should be able to recognize entrepreneurial opportnities and evaluate them based on ejnoyabiltiy, feasibility, and profitability.
Indicator
Embedded Exam Questions - Opportunity Recognition
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Questions - Opportunity Recognition
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
The class average for embedded questions on this objective was 80.0%. Performance criterion met.
Action
Continue Current Approach
Objectives met, continue current approach.
Objective
Strategic Planning
Students should be able to develop a strategic and tactical plan for a startup business, including a formal business plan.
Indicator
Embedded Exam Questions - Strategic Planning
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Questions - Strategic Planning
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
Finding
Strategic Planning Embedded Questions 2013-14
The class average for embedded questions on this objective was 82.5%. Performance criterion met.
Action
Continue Current Approach
Obejctive met, continue current approach.
Objective
Entrepreneurial Marketing System
Students should understand the steps of developing an entrepreneurial marketing system--intelligence, analysis, strategy, and tactics--and should be able to develop an effective marketing system to maximize revenues and grow them quickly.
Indicator
Embedded Exam Questions - Marketing
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Exam Questions - Marketing
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
Finding
Performance On Embedded Questions - Marketing 2013-14
The class average for embedded questions on this objective was 81.7%. Performance criterion met.
Action
Continue Current Approach
Objective met, continue current approach.
Objective
Cost Control
Students should be able to demonstrate an understanding of financial statemenets and how to interpret them, and how to establish and maintain proper controls over costs.
Indicator
Embedded Exam Questions - Cost Control
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Exam Questions - Cost Control
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
Finding
Performance On Embedded Questions - Cost Control 2013-14
The class average for embedded questions on this objective was 54.3%. Performance criterion not met.
Action
Increase Instruction In Basic Accounting Concepts
Students' understanding of basic accounting concepts was inadequate compared to requirements for successful entrepreneurship. Increase instruction in this area.
Objective
Cash And Capital Management
Students should know how to read and interpret a balance sheet, and what measures to take to improve cash balances and cash flow.
Indicator
Embedded Exam Questions - Cash And Capital Management
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Questions - Cash And Capital Management
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
Finding
Performance On Embedded Questions - Cash And Capital Management - 2013-14
The class average for embedded questions on this objective was 80.0%. Performance criterion met.
Action
Continue Current Approach
Objective met, continue current approach.
Objective
Risk Recognition And Response
Students should be able to identify the nature and type of risks an organization faces, and should be able to determine the appropriate responses to risks in case studies and the real world.
Indicator
Embedded Exam Questions - Risk Management
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Questions - Risk Management
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
Finding
Performance On Embedded Questions - Risk Management 2013-14
The class average for embedded questions on this objective was 60.0%. Performance criterion not met. Primary reason appears to be poor understanding of strengths and weaknesses associated with various forms of business organizations.
Action
Increase Emphasis On Business Organizations
This is an identified area of weakness. Additional instruction and application projects will be included to address this.
Objective
Profitable Growth
Students should understand how to create value by growing the entrepreneurial enterprise.
Indicator
Embedded Questions - Growth
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Questions - Growth
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
Finding
Performance On Embedded Questions - Growth 2013-14
The class average for embedded questions on this objective was 75.6%. Performance criterion met.
Action
Focus And Evaluate In BUAD 4345/4348
This objective is covered in an introductory manner in BUAD 3345 and in more depth in BUAD 4345/4348. Average embedded question scores were lower in BUAD 3345, but performance in BUAD 4345/4348 pulled the overall average above the criterion. Because certain other areas have been identified as requiring additional attention in BUAD 3345, future approch will be to reduce emphasis to a high-level introduction in BUAD 3345, and evaluate in BUAD 4345/4348.
Objective
Exit Strategy
Students should understand how to harvest the value that they have created through an appropriate exit strategy.
Indicator
Embedded Questions - Exit Strategy
Student performance on embedded examination questions regarding this objective.
Criterion
Class Average On Embedded Question - Exit
The class average on individual embedded questions regarding this objective will be 75% correct. Each entrepreneurship faculty member will include imbedded questions on each examination. BUAD 3345/4345/4348
Finding
Performance On Embedded Questions - Exit Strategy 2013-14
The class average for embedded questions on this objective was 88.3%. Performance criterion met.
Action
Focus And Evaluate In BUAD 4345/4348
This objective is covered in an introductory manner in BUAD 3345 and in more depth in BUAD 4345/4348. Because certain other areas have been identified as requiring additional attention in BUAD 3345, future approch will be to reduce emphasis to a high-level introduction in BUAD 3345, and evaluate in BUAD 4345/4348.
Goal
Critical Thinkers And Decision-Makers
Sudents should be able to demonstrate critical thinking and decision-making skills in applying the core concepts and principles to real world situations.
Objective
Critical Thinking
Students should be able to apply critical thinking to real world problems and cases.
Indicator
Critical Thinking Cases And Projects
Student teams are are required to complete cases and projects requiring critical thinking.
Criterion
Class Average - Critical Thinking Projects
The class average on critical thinking projects will be at least 75%. BUAD 3345/4345/4348
Finding
Performance - Critical Thinking Projects 2013-14
All teams completed all assigned projects with an overall average score of 88.3%. Criterion met.
Action
Continue Current Approach
Objectives met, continue current approach.
Objective
Decision Making
Students should demonstrate the ability to reach appropirate decisions when faced with common business situations.
Indicator
Projects - Decision Making
Student teams are are required to complete cases and projects requiring decision making.
Criterion
Class Average - Decision Making
The class average on decision-making projects will be at least 75%. BUAD 3345/4345/4348
Finding
Performance - Decision Making Projects 2013-14
All teams completed all assigned projects with an overall average score of 84.7%. Criterion met.
Action
Continue Current Approach
Objectives met, continue current approach.
Objective
Ethical Behaviour
Students should understand the basic principles of ethical behaviour, and should be able to apply those principles to business cases and real world situations.
Indicator
Entrepreneurial Ethics Projects
Students in teams are given ethical problems to evaluate and resolve.
Criterion
Performance On Ethics Projects
All students will complete ethics projects with an average score of 75%.
Finding
Performance On Ethics Projects 2013-14
All student teams completed ethics projets with an average score of 90%. Performance criterion met.
Action
Continue Current Practices
Objectives met, continue current approach.
Goal
Capable Communicators
Students should be able to demonstrate superior skills in the areas of written communications, verbal communications, and computer skills.
Objective
Writing Competency
Students will be able to compose effective business messages using accepted standards of English grammar and punctuation, sentence structure and paragraph design.
Indicator
Writing Evaluation
Business communication faculty will assess samples of student writing across the business disciplines for document formatting and for writing quality; subject area instructors will evaluate the content of each sample. The composite performance of the students, as measured by a faculty developed rubric, will indicate the communication competency level.
Criterion
Writing Assessment Results
At least 80% of sampled students must meet expectations on the Writing Assessment Rubric for Business Disciplines. The rubric was developed by the business communications faculty and has three performance elements: format, content/organization, and writing. Reviewers will indicate whether the student writing samples exceed, meet, or are below standard expectations. To insure inter-rater reliability, each sample will be reviewed independently by two reviewers; in the event of disagreement, a third reviewer will perform a final evaluation of the sample.
Finding
Writing Assessment 2013-14
Pending.
Action
Technical Writing Graders
Recommend implementation of proposal by Dean to provide additional technical writing graders to grade writing portion only of each written assignment.
Objective
Speaking/Presentation Competence
Students will be able to speak effectively before a group by connecting with the audience and organizing and presenting the topic accordingly.
Indicator
Oral Presentations
All entrepreneurshp students required to make oral presentations of project assignments.
Criterion
Performance On Oral Presentations
All students will complete oral presentations with average score of 75%.
Finding
Performance On Oral Presentations 2013-14
All students completed required oral presentations with average score of 83%. Criterion met.
Action
Continue Current Approach
Criterion met, continue current approach. But it must be noted that there is a wide variation in presentation skils of various students, and more work in this area would be justified if time could be found for it.
Objective
Computer Competency
Students will be able to use effectively the basic personal computer applications commonly used in business including MicrosoftTM Word or other word processor, MicrosoftTM Excel or other spreadsheet, and MicrosoftTM PowerPoint or other presentation development software.
Indicator
Projects Requiring Computer Competency
Students will complete projects and assignments requiring skills in spreadsheet (Microsoft Excel or equivalent), word processing (Microsoft Word or equivalent), and presentation (Microsoft Power Point or equivalent) software.
Criterion
Performance On Projects - Computer Competency
All students will demonstrate competency with spreadsheet, word processing, and presentation software with a 75% success rate.
Finding
Performance - Computer Competency 2013-14
95% of students demonstrated competency with Microsoft Word or other word processing software. 75% of students demonstrated competency with Microsoft PowerPoint or other presentation software. 55% of students demonstrated competency with Microsoft Excel or other spreadsheet software. Criterion met with respect to word processing and presentation software, but not spreadsheet software.
Action
Computer Competency Requirement
Consider requiring a demonstration of computer competency in word processing, presentation, and spreadsheet software a requirement for the BBA degree.
Goal
Satisfied Entrepreneurship Students
Students should derive significant value from their entrepreneurial studies, and that value should be recognized clearly by students.
Objective
Entrepreneurship Instruction
Entrepreneurship students will be satisfied with the level of instruction that they receive.
Indicator
Overall IDEA Assessment Of Entrepreneurship Courses
Overall satisfaction of students as measured by IDEA scores.
Criterion
Average IDEA Score For Entrepreneurship Classes
Average IDEA score for entrepreneurship classes will be greater than 50, and at least 2/3 of classes will have scores higher than 50.
Finding
Average IDEA Scores - Entrepreneurship Classes 2013-14
Average IDEA score for all classes was 55, and 77% of classes had IDEA scores greater than 50. Criterion met.
Action
Increase Target IDEA Score To 52
With target score of 50 met, increase target to 52.
Goal
Useful And Constructive Supplemental And Extracurricular Activities
The process of entrepreneurship cannot be taught entirely within the classroom, but much be learned thorugh experience as well. To that end the program will incorporate mentorships, internships, competitions, and other activiites to enhance the classroom experience.
Objective
Business Plan Competition
Initiate and grow a business plan competition schedule to include Elevator Pitch Competition in fall semester, Business Model Canvas competition in January, Business Plan Competition in March, and New Business Competition in June (including the SBDC Incbator occupants).
Indicator
Business Plan Competition In Place
The business plan competition is in place and students are participating.
Criterion
Business Plan Competition Participation
At least 10 students participating in annual business plan competition.
Finding
Business Plan Competition Participation 2013-14
Three students submitted business plans in the 2014 competition. Criterion not met.
Action
Increase Participation In Business Plan Competition
The following actions are to be undertaken in an effort to increase competiton: 1) increase the value of the prize, 2) create an endowment to fund the competition, 3) increase publiclty for competition.