OATdb Archive - Sam Houston State University

OATdb Archive

2013 - 2014

Visitor Center

Goal

Improve Effectiveness

The Visitor Center will implement assessments to allow for improvements in areas that are not as effective.

Objective

Student Tracking

The Visitor Center will convert visiting prospective students to applicants/enrolled students at SHSU.

KPI

Conversion

Through the use of data tracking, we will run reports through Hobsons to determine the percentage of students (of applicable age) who apply and subsequently enroll after they attend a visitor center presentation and tour. The end goal is to have a conversion rate of greater than or equal to 50%.

Result

Results

Regular Tours

Individual Students
- Visited to Applied = 42.7%
- Applied to Enrolled = 54.5%
School Group Students
- Visited to Applied = 12.9%
- Applied to Enrolled = 21.6%

Saturday@SAM (Campus Preview Day)

Individual Students
- Visited to Applied = 36.5%
- Applied to Enrolled = 59.2%

Definitions:

Individual Students are students that visit on their own, not with a school group or organization.
School Group Students are students that visit as part of a sanctioned school or organization trip.

Action

Incentives & Reorganization

Group Conversion rates, while still below our goal of 50% have increased by 3 points from 2013. We plan to continue our partnership with Undergraduate Admissions bringing in Undergrad Counselors to meet with the groups from their prospective area. Additional incentive programs will be explored to increase interest among group students.

Saturday@SAM conversion rates fell slightly from 2013. Because of this fall we will reorganize the program to add new life and hopefully increase the conversion in regard to Visit to Applied to Enrolled.

Goal

Integrate Offices

The Visitor Center will more fully integrate the On-Campus Recruitment Office into the one cohesive office to better recruit students to SHSU.

Objective

Cohesiveness

Staff will be able to work in either area on any task that the Visitor Center and/or On-Campus Recruitment is involved. All staff members will be able to conduct a tour presentation, coordinate a camp/conference, conduct a GO Center presentation, coordinate a Jr. Bearkat event, and host/coordinate an on-campus event for an academic area.

KPI

Training

Staff will go through several interoffice trainings and there will be observed by each supervisor over the respective area to evaluate the abilities in regard to task.

Result

Integration

Trainings went well and all staff members were able to successfully work in all aspects of the two areas. The Visitor Center & On-Campus Recruitment reached full integration at the end of June 2014.

Action

Staff Integrated

We have successfully implemented the integration. Trainings will be ongoing and we will continue to come together but will retire this objective.

Update to previous cycle's plan for continuous improvement The partnership with Undergraduate Admissions proves to be difficult as the counselors are continually out on the road visiting the various schools but we believe when the counselor is able it makes a difference to the students. Group size continues to be a constraint on implements all aspects of what the department provides during an individual tour.

Plan for continuous improvement We continue to strive for a higher conversion rate for all students but really want to focus on increasing the rate for "Group Students" through new initiatives. We will continue to make campus visits the best possible, maximizing the conversion from visited to applied to enrolled. While we are retiring the office integration objective we will still continue to improve upon the cohesiveness of the department.

We will determine at least one addition area to improve upon.