Create a competitive packaging strategy for undergraduate student recruitment.
Objective
Enrollment Audit
Incorporate goal specific recommendations for competitive marketing based on findings from the enrollment audit team of Miller and Cook, Associates.
KPI
Student Financial Aid And Undergraduate Admissions Cooperative
Student Financial Aid and Undergraduate Admissions will meet regularly to plan and execute the Competitive Marketing Plan.
Result
Departmental Training
The departments of Undergraduate Admissions and Financial Aid created counselor teams to assist incoming students. The teams cross-trained in each department to create a seamless connection for students and parents between the two offices.
KPI
Miller/Cook Analysis
Targeted populations of potential students will receive information specific to the needs of the population as it matches Sam Houston State University.
Result
Competitive Packaging Target Population
Once the variables were established by the enrollment management team, specific guidelines were used to purchase names from ACT and SAT test scoring companies. The variables related to: program of interest, test score, and ranking of Sam Houston State University on the FAFSA application. The analysis of these variables concluded that this group of students were more likely to enroll and be successful at SHSU; therefore, the scholarship amounts were awarded to the accepted students from this group.
Action
Competitive Packaging Pilot Program
For Fall 2014 enrollment, the Enrollment Management division incorporated a competitive package scholarship program for new freshmen with specific ACT/SAT scores to be awarded at acceptance. Because of the timing of the audit, we implemented the pilot program in January of 2014.
Goal
Graduate Application Processing
Graduate application processing will improve.
Objective
Processing Time
Graduate application processing time will improve with faster communication to applicants.
KPI
Graduate Enrollment Growth
As applicants receive acceptance notification at a faster rate, graduate enrollment numbers will increase.
Result
Fall 2014 Graduate Enrollment
There have been several changes within graduate enrollment that are college specific. For example, some graduate programs have created cohorts that begin within a certain semester, whereas in the past, students could begin the programs in any semester. With this change, graduate enrollment has fluctuated since the beginning of registration. However, we are starting to see an increase as we near the beginning of the fall semester.
Action
Graduate Application Communication Plans
Because we are still in the enrollment period for Fall 2014, not all results are finalized. The Enrollment Communications department has implemented a full communication plan for graduate students within each program. We continue to work with the faculty advisors in the Colleges to improve the acceptance timeline for students.
Goal
Foster A Qualified Workforce
Incorporate the leadership training practices and techniques into each Enrollment Management department for sustainable change for building relational capacity within the division.
Objective
Increased Training Opportunities
Managers within the division will ensure that staff trainings occur in compliance with new guidelines from Human Resources.
KPI
Training Support
Vice President for Enrollment Management will assist departments with training opportunities and actively engage staff in ongoing leadership reinforcement.
Result
Training Opportunities
The VP for Enrollment Management has initiated a couple of leadership training opportunities within the year to help directors continue leading with appropriate tools for their staff. Each training involves employees for different departments to build relationships as we work together.
Action
Talent Management Tracking System
Each department within the division has on-going training, and enters the formal training in the talent management system. This tool has helped the division understand the importance of training and incorporate the consistency of training for the employees.