OATdb Archive - Sam Houston State University

OATdb Archive

2013 - 2014

Development

Goal

Secure Private Support For The University

Secure Private Support for the University

Objective

Gifts

Meet the total number of gifts goal set within the FY 14 President's Performance Indicators Report.

KPI

Gifts

Total number of gifts received during FY 2014 will give us an indication of how well we are increasing the number of gifts to the university. Total number of gifts will total to 24,500.
Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Total number of Gifts as of August 31st is 23,604.

Action

Future Gifts

We will continue to promote multiple opportunities for donors to support programs and projects, to increase future giving opportunities.

Objective

Donor Participation

Meet the donor participation goal number set within the FY 14 President's Performance Indicators Report.

KPI

Overall Donor Participation

Total number of donors as a percentage of total addressable prospects during FY 2014 will give us an indication of how well we are reaching the prospects for gifts. Total number of donor participation will total to 12.00% . Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Overall Participation

Overall Participation as of August 31st is 10.82%.

Action

Future Donor Participation

We will continue to develop more effectivly by broadening the donor base through more creative use of direct mail and the telephone center.

Objective

Contributions

Meet the contributions goal set within the FY 14 President's Performance Indicators Report.

KPI

Contributions

Total contribution dollars that are collected for FY 2014 will give us an indication of how well we are soliciting gifts for the university. Contributions will total to $8,500,000.
Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Contributions

Total number of contributions as of August 31st is $11,586,663.

Action

Future Contributions

Total number of Contributions was exceeded. We will continue to accenuate efforts to identify constituents that are capable of annual gifts in excess of $25,000.

Objective

Donors

Meet the number of donors goal set within the FY 14 President's Performance Indicators Report.

KPI

Donors

Total number of donors who give gifts during FY 2014 will give us an indication of how well we are attracting donors for the university. Donors will total to 11,750.
Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Donors

Total number of Donors as of August 31st is 11,038.

Action

Future Donors

We will continue to develop more effectively the donor database by broadening our special programs and more creative direct mail opportunities.

Update to previous cycle's plan for continuous improvement For fiscal year 2013-2014, the development team has improved our communication efforts with current alumni, donors and friends. In addition to our Prospect Management meetings that are held every two weeks with major gift officers, bi-weekly one on one meetings with the development staff and annual fund director have been strictly enforced to ensure that the focus is set on cultivation of major donors that have the capacity to give 25,000+ gifts.
In this fiscal year the development team has also worked with Advancement services to improve and correct parts of the database, Raisers Edge. Many of the records have become more consistant and concise with these updates and virtual "clean up".

Plan for continuous improvement We will continue to accentuate efforts to identify constituents who are capable of annual gifts in excess of $25,000. We will promote multiple opportunities for donors to support programs and projects; additionally, we will emphasize our ability to make larger contributions through multiple gifts over time.

We will continue to focus on segmentation of constituents and strengthen appeal in respective areas of interest as well as intensify senior class and young alumni giving programs, by attending young alumni events and club events. We intend to continue with creative use of direct mail and the call center to broaden the donor base.

For future FY's the Development office in the division of University Advancement will continue to improve communication with current alumni, donors, friends, companies and corporations.

The Development Team will continue to work closely with other university departments and colleges to help facilitate meetings, tours and events, including club events, for graduates in their areas to get them more engaged.

The Development staff will continue to learn and grow their knowledge and skill set and participate in various training opportunities that are offered and provided. Dini Spheris, a fund raising consulting firm for non-profit organizations, has been retained to begin preparation for an upcoming capital campaign.