OATdb Archive - Sam Houston State University

OATdb Archive

2013 - 2014

Alumni Relations

Goal

Secure Private Support For The University

Secure Private Support for the University

Objective

Meet Gifts Goal (non-dues Income) From President's Performance Indicator Report For FY '14

Meet Gifts Goal (non-dues Income) From President's Performance Indicator Report For FY '14 through event sponsorships, scholarships, and donations.

KPI

Meet Gifts Goal (non-dues Income) From President's Performance Indicator Report For FY '14

Utilize Razor's Edge, SamMenu (Alumni Revenue accounts), and daily alumni deposit membership and gift reporting spreadsheet to monitor progress towards goal. Our goal for FY'14 is $150,000.

Result

Gifts Goal (non-dues Income) For FY '14

Gifts (non-dues income) received through July 31, 2014 is $180,245.

Action

Future For Non-dues Income

The goal for non-dues related income to the SHSU Alumni Association has been exceeded. We will continue to accentuate efforts to identify constituents that are capable of sponsoring alumni events and contributing to the alumni operating and scholarship endowments.

Objective

Increase Total Membership In The Alumni Association

Increase membership (Annual, Life, and Complimentary Members) in the alumni association, in order to reach the goal stated for FY 14 in the President's Performance Indicator Report. Membership will be increased through mass mailings to non active alumni, monthly email renewal reminders, and 30, 60, 90 renewal notices to lapsing members in addition to numerous membership appeals throughout the year.

KPI

Increase Membership

Track membership in Razor's Edge (query RE). Our goal for FY'14 is 11,450 members.

Result

Increase Total Membership In The Alumni Association

Total membership in the Alumni Association through August 31, 2014 is 12,053.

Action

Future Of Membership In The Alumni Association

The goal for overall alumni membership has been exceeded. We will continue to accentuate efforts to identify and engage alumni, students, parents, and friends of the university to become members of the alumni association. Through increased marketing efforts to alumni, developing a strong retention initiative, and continuing to strengthen our alumni club program we will continue to increase our membership numbers.

Goal

Enhance The Image Of The University

Enhance the Image of the University

Objective

Increase The Number Of Meetings, Events And Attendance

Increase the number of meetings and events, as well as the overall attendance at these meetings and events. Alumni Relations will increase contact and stewardship in regions with concentrations of significant alumni populations, host meetings and events in regions with concentrations of significant alumni populations, and mail invitations to events to all alumni in regional areas, whether active or not.

KPI

Increase The Number Of Meetings, Events, And Attendance

Utilize the meetings, events, and attendance report as updated monthly on the Performance Measures report. Our goal for FY'14 is 250 meetings/events with 25,000 total in attendance.

Result

Increase The Number Of Meetings, Events, And Attendance

Total events/meetings through August 31, 2014 = 325
Total communications pieces through August 31, 2014 = 290
Total attendance through August 31, 2014 = 25,251

Action

Meeting/Events And Attendance

Alumni Relations will continue to increase contact and stewardship in regions with concentrations of significant alumni populations, host meetings and events in regions with concentrations of significant alumni populations, and mail invitations to events to all alumni in regional areas, whether active or not.

Update to previous cycle's plan for continuous improvement

The Office of Alumni Relations continues to put an emphasis on membership acquisition and renewals. From mass mail and e-mail campaigns to personal interaction at events and activities, membership is key to the growth and strength of the Alumnii Association.

The annual alumni calendar, although well liked by many alumni, has not become a staple of membership renewals like we original anticipate. We will be re-evaluating the alumni calendar project with the alumni board of directors to determine if this is a sustainable and cost effective endeavor for the alumni office undertake.

Weekly staff meetings have allowed the alumni staff to become better sychronized and effectively and efficiently plan and execute alumni meetings, activities, and events to grow membership and increase alumni participation.

Plan for continuous improvement 2013-2014 was another good year for the alumni association. Membership and revenues were all up. We have added a 5th full time staff position to the alumni team, Asst. Director for Alumni Club and Constituent Programs.
In order to keep growing and increase membership it is important that we place an emphasis on membership retention. We plan to increase marketing efforts and provide more meaningful engagement to our membership in order to promote membership renewals. Also, are continuing our end of year alumni calendar project that we provide as a Christmas gift to all active members to encourage membership renewal.

Also, the Alumni Staff now has a weekly staff meeting to discuss membership and event strategies to engage alumni and make interaction with alumni more meaningful.