Add an enrollment fee to cover the cost of the Jr. Bearkat program and retain the current Jr. Bearkats once the fee goes into effect. The additional fee will come with benefits for enrolling in the program.
Objective
Establish A Fee For Participation
A fee will be assessed beginning August 2013 to current members and new members to cover the cost of the program
KPI
Compare The Current Free Enrollment Of Jr. Bearkats To The Paid Fee Enrollment And Retention Of Jr. Bearkats
Compare and retain 65% of the currently enrolled members after the establishment of the fee August 2013.
Result
On-Campus Recruitment Free Membership Comparision To A Paid Membership
The current free enrollment to a paid membership fee for Jr. Bearkats was not feasible due to the lack of assistance to set-up the marketplace software needed.
Result
Increased Participant Memberships
Compare and retain 20% of the currently enrolled Elite members
Action
New Registration Software
Marketplace will be used to register and track students
Action
New Intiatives
With the new fee additional outreach events are planned to create awareness outside of Huntsville to registered Jr. Bearkats and to recruit new participants as well.
Action
Outreach With Benefits
By charging a fee the participants will be engaged in better quality outreach events promoting higher education.
Goal
Boy & Girl Scouts
Expand the program to a two day event to increase participation.
Objective
Expand Program To A Two Night Three Day Event
Expanding from a one (1) day event for Boy & Girl Scouts to earn a badge to a two (2) night, three day event to increase participation.
KPI
Compare The One (1) Day Event Participation To The Two (2) Night, Three (3) Day Event Of Participation
Overall participation increases 10% for event
Result
On-Campus Recruitment One (1) Day Event To (3) Day Event Participation Increase
The expanded three day event increased the overall participation by 20% for Scouts@SAM.
KPI
On-Campus Recruitment Extended Two-Day Program
A two night option will be offered to participants attending Scouts@SAM and camping information will be provided for troops to fund the camping experience which will justify travelling a long distance to attend the event. This should increase troop participation throughout the region.
Action
Early Check-In
Troops will have the option to check-in early on Friday evening before the event if they take advantage of the two-night camping experience. Local troops will also have the option for early check-In.
Action
Marketplace Registration
New software will be used to register and track the participants
Goal
Initiating An Elite Jr. Bearkat Paid Membership
The membership fee will allow for improved outreach programs/events to promote the importance of higher education.