OATdb Archive - Sam Houston State University

OATdb Archive

2012 - 2013

Development

Goal

Secure Private Support For The University

Secure Private Support for the University

Objective

Contributions

Meet the contributions goal set within the FY 13 President's Performance Indicators Report.

KPI

Contributions

Total contribution dollars that are collected for FY 2013 will give us an indication of how well we are soliciting gifts for the university. Contributions will total to $8,000,000.
Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Contributions

Total number of contributions as of August 31 is $10,015,753.

Action

Future Contributions

The goal for contributions was exceeded. The increase in contributions indicates ongoing support and commitment by alumni. We will continue to accentuate efforts to identify constituents that are capable of annual gifts in excess of $25,000.

Objective

Donors

Meet the number of donors goal set within the FY 13 President's Performance Indicators Report.

KPI

Donors

Total number of donors who give gifts during FY 2013 will give us an indication of how well we are attracting donors for the university. Donors will total to 10,750.
Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Donors

Total number of donors as of August 31 is 11,580.

Action

Future Donors

The total number of donors was exceeded. We will continue cultivating donors with the capacity to give $25,000 and above.

Objective

Gifts

Meet the total number of gifts goal set within the FY 13 President's Performance Indicators Report.

KPI

Gifts

Total number of gifts received during FY 2013 will give us an indication of how well we are increasing the number of gifts to the university. Total number of gifts will total to 23,000.
Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Gifts

Total number of gifts as of August 31 is 23,792.

Action

Future Gifts

The total number of gifts was exceeded. Continue to promote multiple opportunities for donors to support programs and projects. Emphasize ability to make larger contributions through multiple gifts over time.

Objective

Donor Participation

Meet the donor participation goal number set within the FY 13 President's Performance Indicators Report.

KPI

Overall Donor Participation

Total number of donors as a percentage of total addressable prospects during FY 2013 will give us an indication of how well we are reaching the prospects for gifts. Total number of donor participation will total to 10.75%. Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Overall Participation

Overall participation as of August 31 is 11.67%.

Action

Future Donor Participation

The goal of overall donor participation was exceeded. We will continue to develop participation more effectively by broadening the donor base through more creative use of direct mail and use of the telephone center.

Update to previous cycle's plan for continuous improvement

For FY 2012-2013 communication efforts were improved with current alumni, donors, and friends. In addition to the twice monthly Prospect Management Meetings with Development Officers, Alumni Director and the Vice President of University Advancement, a one-on-one meeting with each Major Gift Officer was implemented to discuss cultivation strategies with each officers’ list of 100 potential major donors of $25,000+ and a one-on-one with the Annual Giving Officer to discuss new and ongoing programs that will help increase the number of donors and gifts.

Plan for continuous improvement We will continue to focus on segmentation of constituents and strengthen appeal in respective areas of interest as well as intensify senior class and young alumni giving programs. We intend to continue with creative use of direct mail and the call center to broaden the donor base.

We will continue to accentuate efforts to identify constituents who are capable of annual gifts in excess of $25,000. We will promote multiple opportunities for donors to support programs and projects; additionally, we will emphasize our ability to make larger contributions through multiple gifts over time.

For future FY's the Development office in the division of University Advancement will improve communication with current alumni, donors, and friends. We intend to initiate a Parent Giving program to reach out to parents for support.

The Development will office continues to work closely with other university departments and colleges to help facilitate meetings, tours and events for graduates in their areas.