Previous Cycle’s “Plan for Continuous Improvement”: The new undergraduate admissions standards were put in place for Fall 2013 entering freshmen students. The standards can be found at: http://www.shsu.edu/admissions/undergraduate/. With the change in admissions standards, the quality of students enrolling has improved based on ACT/SAT scores, and will be analyzed for retention and graduation rates as this cohort matriculates until degree completion. The enrollment audit was performed by Miller/Cook and Associates in the 2013 Spring semester to help the Enrollment Management and Academic Affairs divisions align with best business practices. One of the recommendations was to create a competitive marketing package for recruitment. This aligns with the accountability system used by the admissions counselors. The counselors have been trained to use the student communication tracking system for assessing the conversion rates from applied to accepted to enrolled. Cognos reports have been created to monitor this information, and the Assistant VP for Enrollment Management is responsible for incorporating this information into good practice.  The enrollment audit document recommended several reporting changes within the Enrollment Management division. From these recommendations, other secondary reporting structures had to also change. The On-Campus Recruitment Office staff reports to the Director of the Visitor Center. The Director and Manager of On-Campus Recruitment continue to work with the camp directors to capture camper contact information, as well as implement the Marketplace registration software. The Veteran’s Resource Center has improved their presence at college fairs for recruitment purposes, and provided materials to be used at on-campus events, such as our preview days twice per year.

The three goals listed in the database have been completed.