OATdb Archive - Sam Houston State University

OATdb Archive

2012 - 2013

Museum

Goal

To Increase The Revenue Brought Into The Museum

To increase Museum revenue .

Objective

Increase Sales For The Wigwam Neosho

The Manager/Buyer will stock the Museum Store with souvenir-type merchandise that appeal to the demographic that shops our store most.

KPI

Daily Sales Totals From General Visitors And School Groups.

As the school groups, tours, and individuals come through the Museum Store, the numbers of sales and amount sold will be measured monthly to track the progress of this goal. Our goal is to average $1,500 per month.

Result

Achieved Monthly Revenue Average

Sales at Wigwam Neosho increased to an average of $2889 per month

Action

Increase Monthly Revenue Average

Update KPI for 2013-2014 to include increased monthly revenue average goal of $3333

Objective

Increase Number Of Groups To Tour The Museum

The Museum will schedule more tour groups with our Education Department.

KPI

Increase Tour Groups

Our goal is to schedule 10% more tour groups with our Education Department than 2010-2011.

Result

Did Not Achieve Goal Of Increased Number Of Groups

Museum did not achieve goal of increased number of groups (with a goal of 85 groups, only 76 groups were counted), but did increased total revenues to Education Programs account (which would indicate an increase in the total number of programs offered and selected).

Action

Reevaluate The KPI Or Rethink The Objective

Perhaps a better evaluation would be made by observing the expansion of programs offered and observing the revenue of the Education Programs account.

Update to previous cycle's plan for continuous improvement While we didn't meet the goal of $36,000 income for the Museum Store, we did come very close ($34363). We plan on increasing the income goal for this next year.

Plan for continuous improvement The Museum has learned that it has many methods of tracking its quantitative and qualitative measures. The Museum plans on increasing the marketing budget in order to increase gift shop revenue, tour group numbers and attendance, and Education Programs revenue. The Museum plans to implement a method of numerically tracking its qualitative involvement with the University. Our aim is to update our goals for 2013-2014.