OATdb Archive - Sam Houston State University

OATdb Archive

2011 - 2012

Visitor Center

Goal

ENHANCE TECHNOLOGY

Utilize advanced technology to enhance the visitation experience for prospective students

Objective

Update And Revamp Website

Web pages will be more concise and user friendly, allowing prospective students to access desired information and set up tours with greater ease.

KPI

Electronic Tour Requests

A comparison of online tour requests vs. phone request will be conducted to determine the preferred medium in which prospective students register for tours.

Result

Online Web Portal

Online registrations greatly outnumber phone registrations. The new registration software, Hobson Events, is a success.

Action

Retire Objective

We are pleased with the progress in this area and will retire the objective.

Goal

Improve Effectiveness

The Visitor Center will implement assessments to allow for improvements in areas that are not as effective.

Objective

Student Tracking

The Visitor Center will convert visiting prospective students to applicants/enrolled students at SHSU.

KPI

Hobsons

Through the use of data tracking, we will run reports through Hobsons to determine the percentage of students (of applicable age) who apply and subsequently enroll after they attend a visitor center presentation and tour. The end goal is to have a conversion rate of greater than or equal to 50%.

Result

Good Yield

We are very pleased with the conversion rate of individual students for both regular tours and our campus preview days. This proves that the programing is successful. Group student conversion rates are still a work in progress.

Conversion rates are as follows:

Regular Tours

High School Seniors
- Individual Students
  - Visited to Applied = 52%
  - Applied to Enrolled = 45%
- School Group Students
  - Visited to Applied = 24%
  - Applied to Enrolled = 15%
College Transfer
- Individual Students
  - Visited to Applied = 50%
  - Applied to Enrolled = 62%
- School Group Students
  - Visited to Applied = 19%
  - Applied to Enrolled = 25%

Saturday@SAM (Campus Preview Day)

High School Seniors
- Individual Students
  - Visited to Applied = 66%
  - Applied to Enrolled = 59%
College Transfer
- Individual Students
  - Visited to Applied = 60%
  - Applied to Enrolled = 70%

Definitions:

Individual Students are students that visit on their own, not with a school group or organization.
School Group Students are students that visit as part of a sanctioned school or organization trip.

Action

Restructure

We are restructuring our group tour model to more closely resemble individual tours. Our goal is to increase the conversion rate of group students.

Objective

Student Satisfaction

Students who visit SHSU will come away with all their questions answered and will leave having had a great experience.

KPI

Survey

The Visitor Center will survey visitors after they go on the tour to determine if students' needs and wants are being met and are returning an overall satisfaction rate of good or great at least 90% of the time.

Result

Positive

We are happy that "Overall Tour Satisfaction" shows students selecting the mark of good or great 97% of the time.

Action

Student Satisfaction

We are consistently providing students a positive campus visit experience. We will retire this objective.

Update to previous cycle's plan for continuous improvement

Plan for continuous improvement We are consistently meeting or in the case of student satisfaction far surpassing the criteria set forth in our objectives. We will be retiring the areas of website revamps and student satisfaction. While we are retiring these objectives, we will still be cognizant of these areas while striving to make each student's visit the best possible. We will take steps to improve the group tour model/structure to increase the conversion rate of visit to applied to enrolled of group students. . We will also determine at least one more area to work toward improvement.