OATdb Archive - Sam Houston State University

OATdb Archive

2011 - 2012

Museum

Goal

To Increase The Revenue Brought Into The Museum

To increase Museum revenue .

Objective

Increase Sales For The Wigwam Neosho

The Manager/Buyer will stock the Museum Store with souvenir-type merchandise that appeal to the demographic that shops our store most.

KPI

Daily Sales Totals From General Visitors And School Groups.

As the school groups, tours, and individuals come through the Museum Store, the numbers of sales and amount sold will be measured monthly to track the progress of this goal. Our goal is to average $1,500 per month.

Result

Wigwam Neosho Results

We met our goal handily for 2011-2012 and will increase our standard for success for 2012-2013.

Action

Increase Standard Of Success

For 2012-2013, our goal for revenue in the Museum Store will be $3,000 per month, doubling our average from 2011-2012.

Objective

Increase Number Of Groups To Tour The Museum

The Museum will schedule more tour groups with our Education Department.

KPI

Increase Tour Groups

Our goal is to schedule 10% more tour groups with our Education Department than 2010-2011.

Result

Tour Groups

We barely missed making the standard of 10% increase.

Action

Tour Groups

We are increasing our marketing and outreach budget and expect that we can make the 10% increase during 2012-2013.

Update to previous cycle's plan for continuous improvement

Plan for continuous improvement With our success in the Museum Store, we are going to double our goal to an average of $3,000 per month which would be $36,000 in revenue for the year. Although we did not quite make the goal of 10% increase of tour groups during 2011-2012, we believe our increased budget in marketing and outreach will help us reach the 10% for 2012-2013.