OATdb Archive - Sam Houston State University

OATdb Archive

2011 - 2012

Development

Goal

Secure Private Support For The University

Secure Private Support for the University

Objective

Contributions

Meet the contributions goal set within the FY 12 President's Performance Indicators Report.

KPI

Contributions

Total contribution dollars that are collected for FY 2012 will give us an indication of how well we are soliciting gifts for the university. Contributions will total to $7,500,000.
Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Contributions

Total contributions as of August 31, 2012 is $9,036,137. The goal of $7,500,000 was exceeded.

Action

Future Contributions

The goal for contributions was exceeded. The increase in contributions indicates ongoing support and commitment by alumni. We will accentuate efforts to identify constituents that are capable of annual gifts in excess of $25,000.

Objective

Donors

Meet the number of donors goal set within the FY 12 President's Performance Indicators Report.

KPI

Donors

Total number of donors who give gifts during FY 2012 will give us an indication of how well we are attracting donors for the university. Donors will total to 9,500.
Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Donors

Total number of donors as of August 31, 2012 is 10,399. The goal of 9,500 was exceeded.

Action

Future Donors

The goal for the total number of donors was exceeded. Focus on segmentation of constituents and strengthen appeal in respective areas of interest. Intensify senior class and young alumni giving programs.

Objective

Gifts

Meet the total number of gifts goal set within the FY 12 President's Performance Indicators Report.

KPI

Gifts

Total number of gifts received during FY 2012 will give us an indication of how well we are increasing the number of gifts to the university. Total number of gifts will total to 21,000.
Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Gifts

Total number of gifts as of August 31, 2012 is 21,891. The goal of 21,000 was exceeded.

Action

Future Gifts

The goal for total number of gifts was exceeded. Promote multiple opportunities for donors to support programs and projects. Emphasize ability to make larger contributions through multiple gifts over time.

Objective

Donor Participation

Meet the donor participation goal number set within the FY 12 President's Performance Indicators Report.

KPI

Overall Donor Participation

Total number of donors as a percentage of total addressable prospects during FY 2012 will give us an indication of how well we are reaching the prospects for gifts. Total number of donor participation will total to 9.79%. Reports will be collected from University Advancement's Alumni and Gift Database.

Result

Overall Donor Participation

Total number of donor participation as of August 31, 2012 is 10.59%. The goal of 9.79% was exceeded.

Action

Future Donor Participation

The goal of overall donor participation was exceeded. Develop more effectiveness in broadening the donor base through more creative use of direct mail and use of the telephone center.

Update to previous cycle's plan for continuous improvement

Plan for continuous improvement For future FY's the Development office in the division of University Advancement will improve communication with current alumni, donors, and friends. In 2008-2009 a prospect management committee was formed consisting of Advancement & Development staff. The committee meets twice monthly to identify potential donors, plan, and discuss cultivation strategies. In 2011 the Development staff formed weekly meetings to develop a major donor prospect list. In 2012 a program was added for senior giving to promote the importance of giving to graduating seniors. The Development office works closely with other university departments and colleges to help facilitate meetings, tours and events for graduates in their areas.

The increase in donors and gifts indicates ongoing support and commitment by alumni. We will accentuate efforts to identify constituents who are capable of annual gifts in excess of $25,000. We intend to focus on segmentation of constituents and strengthen appeal in respective areas of interest as well as intensify senior class and young alumni giving programs. We will promote multiple opportunities for donors to support programs and projects; additionally, we will emphasize our ability to make larger contributions through multiple gifts over time. Finally, we intend to develop more effectiveness in broadening the donor base through more creative use of direct mail and the telephone center.