Increase Enrollment In Online Correspondence Courses
With the change from print-based instruction to on-line instruction, an increase in enrollment for online courses is sought.
Objective
Marketing Of Online Correspondence Classes
To increase the number of students enrolled in correspondence classes, there will need to be expanded marketing.
KPI
Increased Marketing
There will be an increase in marketing levels with the goal of increasing enrollment in correspondence courses by 10%.
Result
Decrease In Enrollment
FY11 - 865 enrolled in correspondence courses.
FY12 - 733 enrolled in correspondence courses.
Definite decrease, likely due to cost increase from paper only to online only.
Action
Marketing Efforts
We will be exploring new avenues for marketing including mail-outs and marketing materials delivered to area businesses. We will have to increase by approximately 15% to return to pre-online option only level.
Goal
Phase Print Only Option
In the move from print only to online classes, there is a need to phase out the print only option.
Objective
Print-Only Option Phase-Out
While moving correspondence classes to online course, the print-only option will be unavailable.
KPI
Phase-Out
The goal is to reduce the number of students enrolled in print-only correspondence courses by 75% during FY12.
Result
Phase-Out Results
The phase-out of paper-only correspondence enrollment was to be accomplished by student completion of the course.
FY11 - Enrollment in paper-only option = 360
Fy12 - Enrollment in paper-only option = 111
The percentage no longer enrolled in print-only correspondence course decreased by 69%. Perhaps, the 75% was too ambitious; yet 69% decrease is a significant decrease.
Action
Deadline Established
There has been a deadline set and published that February, 2013, all print-only correspondence courses must be finished or time will not be extended.