OATdb Archive - Sam Houston State University

OATdb Archive

2010 - 2011

Development

Goal

Secure Private Support For The University

Secure Private Support for the University

Objective

Contributions

Meet the contributions goal set within the FY 11 President's Performance Indicators Report.

Indicator

Contributions

Total contribution dollars that are collected for FY 2011 will give us an indication of how well we are soliciting gifts for the university. Reports will be collected from University Advancement's Alumni and Gift Database.

Criterion

Contributions

Contributions will total to $8,500,000

Finding

Contributions

Total gift dollars received as of August 31 is $4,767,179. We were not able to meet the goal. In talking with donors, the feedback suggests donor fatigue is an issue. This is an issue we will need to explore.

Action

Future Contributions

Donor fatigue from major contributors coming off a five-year campaign reduced the dollars for the fiscal year. The increase in donors and gifts indicates continued support and commitment by alumni. Accentuate efforts to identify constituents that are capable of annual gifts in excess of $25,000.

Objective

Donors

Meet the number of donors goal set within the FY 11 President's Performance Indicators Report.

Indicator

Donors

Total number of donors who give gifts during FY 2011 will give us an indication of how well we are attracting donors for the university. Reports will be collected from University Advancement's Alumni and Gift Database.

Criterion

Donors

Donors will total to 9,500.

Finding

Donors

Total number of donors as of August 31 is 9,220. We did not quite meet the goal. Alternate methods of recruiting donors will need to be explored.

Action

Future Donors

Focus on segmentation of constituents and strengthen appeal in respective areas of interest. Intensify senior class and young alumni giving programs.

Objective

Gifts

Meet the total number of gifts goal set within the FY 11 President's Performance Indicators Report.

Indicator

Gifts

Total number of gifts received during FY 2011 will give us an indication of how well we are increasing the number of gifts to the university. Reports will be collected from University Advancement's Alumni and Gift Database.

Criterion

Gifts

Total number of gifts will total to 19,500.

Finding

Gifts

Total number of gifts as of August 31 is 20,241. We exceeded our goal which gives us hope that we can develop additional gifts.

Action

Future Gifts

Exceeded the goal for number of gifts. Promote multiple opportunities for donors to support programs and projects. Emphasize ability to make larger contributions through multiple gifts over time.

Objective

Donor Participation

Meet the donor participation goal number set within the FY 11 President's Performance Indicators Report.

Indicator

Donor Participation

Total number of donors as a percentage of total addressable prospects during FY 2011 will give us an indication of how well we are reaching the prospects for gifts. Reports will be collected from University Advancement's Alumni and Gift Database.

Criterion

Donor Participation

Total number of donor participation will total to 10.75%.

Finding

Donor Participation

Total number of donor participation as of August 31 is 9.66%. We missed the goal by 1.09%. Although we surpassed 10% in FY 10, this years results call for some additional broadening of the donor base.

Action

Future Donor Participation

Develop more effectiveness in broadening the donor base through more creative use of direct mail and use of the telephone center.

Update to previous cycle's plan for continuous improvement

Plan for continuous improvement For future FY's the Development office in the division of University Advancement will improve communication with current alumni, donors, and friends. In 2008-2009 a prospect management committee was formed consisting of Advancement & Development staff. The committee continues to meet twice monthly to identify potential donors, plan and discuss cultivation strategies. In 2011 the Development staff formed weekly meetings to develop a major donor prospect list. The Development office works closely with other university departments and colleges to help facilitate meetings, tours and events for graduates in their areas.

The increase in donors and gifts indicates continued support and commitment by alumni. We will accentuate efforts to identify constituents who are capable of annual gifts in excess of $25,000. We intend to focus on segmentation of constituents and strengthen appeal in respective areas of interest as well as intensify senior class and young alumni giving programs. We will promote multiple opportunities for donors to support programs and projects; additionally, we will emphasize our ability to make larger contributions through multiple gifts over time. Finally, we intend to develop more effectiveness in broadening the donor base through more creative use of direct mail and the telephone center.