OATdb Archive

2010 - 2011

Alumni Relations

Goal
Secure Private Support For The University
Secure Private Support for the University


Objective
Meet Gifts Goal (non-dues Income) From President's Performance Indicator Report For FY '11
Meet Gifts Goal (non-dues Income) From President's Performance Indicator Report For FY '11 through event sponsorships, scholarships, and donations.

Indicator
Meet Gifts Goal (non-dues Income) From President's Performance Indicator Report For FY '11
Utilize Razor's Edge, SamMenu (Alumni Revenue accounts), and daily alumni deposit membership and gift reporting spreadsheet to monitor progress towards goal.

Criterion
Meet Gifts Goal (non-dues Income) From President's Performance Indicator Report For FY '11
Meet the FY' 11 goal of $90,000 from the President's Performance Indicator report for Gift (non-dues income) revenue.

Finding
Gift Amount For FY '11
The Gift Amount for FY '11 is $116,923. We handily made the goal.  We will need to sustain this level of giving.

Action
Future Gift Actions
In order to continue to meet gift goals, our office is raising event sponsorship levels, and soliciting sponsorships for currently unsponsored events.

Objective
Increase Total Membership In The Alumni Association
Increase membership (Annual, Life, and Complimentary Members) in the alumni association, in order to reach the goal stated for FY 11 in the President's Performance Indicator Report.  Membership will be increased through mass mailings to non active alumni, monthly email renewal reminders, and 30, 60, 90 renewal notices to lapsing members in addition to numerous membership appeals throughout the year.

Indicator
Increase Membership
Monitor membership in Razor's Edge (query RE). 

Criterion
Increase Membership
Membership for FY 10 was 8,037.  Membership will be increased to 8,500 for FY 11.

Finding
Numbers For Active Membership - FY '11
Total Active Membership as of August 31, 2011 (end of FY '11) is 8,607. Again, we easily met the goal. Sustaining the current membership and increasing the numbers will be challenge.

Action
Future Membership Actions
To increase total membership, our office is working to add more regional alumni clubs, increase communication pieces, and enhance membership benefits.


Goal
Enhance The Image Of The University
Enhance the Image of the University

Objective
Increase The Number Of Meetings, Events And Attendance
Increase the number of meetings and events, as well as the overall attendance at these meetings and events.  Alumni Relations will increase contact and stewardship in regions with concentrations of significant alumni populations, host meetings and events in regions with concentrations of significant alumni populations, and mail invitations to events to all alumni in regional areas, whether active or not.

Indicator
Increase The Number Of Meetings, Events, And Attendance
Utilize the meetings, events, and attendance report as updated monthly on the Performance Measures report.

Criterion
Increase The Number Of Meetings, Events, And Overall Attendance
The number of events and meetings hosted by alumni relations during FY 10 was 138, and the attendance at these events and meetings was 17,337.  In FY 11, the number of events and meetings will be 150, and the attendance at these events and meetings will be 18,000.


Finding
Numbers For FY '11
For FY '11 (from Sept. 1, 2010 through August 31, 2011) the Alumni Office hosted 163 meetings/events with a combined attendance of 20,055. Once again, we surpassed the goal and look forward to increasing events and attendance.

Action
Future Actions
To increase the number of meetings, events, and attendance, our office is working to add more regional alumni clubs and increase communication pieces.



Update to previous cycle's plan for continuous improvement

Plan for continuous improvement The Office of Alumni Relations will continue to monitor/track the data and goals of other departments within the University Advancement Division to ensure that our goals are consistent with the outcome successes for the Division overall.  The Office of Alumni Relations seeks to ensure that it is able to contribute to the success and improvement of the Alumni Association and the University as a whole.  In order to continue to meet gift goals, our office is raising event sponsorship levels, and soliciting sponsorships for currently unsponsored events. To increase total membership, our office is working to add more regional alumni clubs, increase communication pieces, and enhance membership benefits.