OATdb Archive

2009 - 2010

International Business BBA

Goal
Outstanding Program In International Business
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Objective
Students Should Understand The Impact Of The Increasing Integration Of The Global Economy
The increasing integration of the U.S. economy with the rest of the world affects the well-being of consumers and business firms here and abroad. To assess these effects requires an understanding of conditions leading to economic development and the distribution of gains from international trade and investment. Students should understand the impact of globalization on economic decision making.

Indicator
Correct Response Rate On Embedded Questions Concerning: The Integration Of The Global Economy
Questions about globalization of the U.S. economy and its consequences will be embedded in the final exams of ECO 335, 374, 468, 480.

Criterion
Correct Response Rate On Embedded Questions Concerning: The Global Economy
At least 70% of the students will respond correctly to embedded questions concerning the integration of the global economy in ECO 335, 374, 468, 480.

Finding
Student Understanding Of Increasing Integration
The correct response rate to 14 embedded questions regarding basic theoretical aspects of international trade theory and policy exceed 70% for all questions.

Action
Improving Understanding Of Economic Integration
No further action is indicated on this objective

Objective
Students Should Understand The Financial And Economic Aspects Of Conducting Business Internationally
Multinational firms confront the challenges of operating in markets with different legal environments, currency systems, and institutions regulating trade and investment. Students should understand how these differences will affect the economic and financial decisions of the firm.

Indicator
Correct Response Rate On Embedded Questions Concerning: Financial And Economic Aspects Of Doing Business Internationally
Questions embedded in the final exams of FIN 471, ECO 468, and 480 will be used to assess students understanding of the financial and economic aspects of doing business globally.

Criterion
Correct Response Rate On Embedded Questions Concerning: The Financial And Economic Aspects Of Conducting Business Internationally
At least 70% of the students will respond correctly to embedded questions concerning the financial and economics impact of doing business globally. The questions will be embedded in the final exams of ECO 468, 480, and FIN 471.

Finding
Students Understanding Of The Financial And Economic Aspects Of Conducting Business Internationally
The correct response rate to 8 embedded questions regarding conducting business internationally exceeded 70% for 5 questions.  Real world application is the area the students had the most difficulty with.

Action
Improving Student Understanding Of International Business
The instructors will place greater emphasis on "real world" applications of international business by incorporating cases and actual examples of the operations of multinational enterprises.

Objective
Students Should Understand The Management And Marketing Challenges Of International Business
Operating internationally presents special challenges to managers and marketeers in planning and organizing work systems, product distribution channels, and product promotional campaigns. International Business majors should understand these challenges and have knowledge of how they might be overcome.

Indicator
Correct Response Rate On Embedded Questions Concerning: The Management And Marketing Challenges Of International Business
Questions embedded in final exams of MGT 471 and MKT 471 will be used to determine the ability of students to understand the management and marketing challenges of doing business globally.

Criterion
Response Rate On Embedded Questios Concerning: The Management And Marketing Challenges Of International Business
At least 70% of the students will respond correctly to embedded questions on the final exams in MGT, MKT 471 concerning the management and marketing challenges of doing business globally.

Finding
Management And Marketing Challenges Of International Business
Thirty-eight items were useed for pre- and post-test comparison. The average performance score on the pre-test was 38 %, whereas the average on the post-tests was 78.1% This meets the target of 75% improvement and reflects a 104.5 % improvement.

Items on which there was less than average improvement were identified. These included questions on topics such as international product management and international regulation. These parts of the course curriculum have been earmarked for increased focus and particular attention in future offerings of the course.

Action
Improving Understanding Of Management Nd Marketing Aspects Of International Business
Items on which there was less than average improvement were identified. These included questions on topics such as international product management and international regulation. These parts of the course curriculum have been earmarked for increased focus and particular attention in future offerings of the course.


Update to previous cycle's plan for continuous improvement

Plan for continuous improvement A Closing the Loop Meeting was held on 3.2.2010 (Tuesday)An Assessment report (“Online Assessment Tracking Database’) was distributed to all present. The report was organized into three (3) sections: departmental goals, goals in the economics program, and goals in the international business program. The degree goals should be faculty driven (i.e. from the bottom up, not determined solely by the department chair).
Three areas were identified as needing improvement: international product management, international regulation, and real world application.  The first two areas will be addressed emphasizing these areas in the appropriate courses through lecture and assignments.  The last area for improvement will be addressed by instructors placing greater emphasis on "real world" applications of international business and incorporating cases and actual examples of the operations of multinational enterprises.