Provide A Quality Professional Degree Program In Graphic Design
The BFA in Graphic Design will provide students with the skiils and training necessary for the professional practice of Graphic Design. Graduates of the BFA program will be qualified for graduate study at Universities offering the Master of Fine Arts Degree in Graphic Design.
Objective
Fine Art Foundation
Students will learn basic skills in drawing and design, and have an awareness of comtemporary art.
Indicator
BFA Review
BFA review portfolios will be required of all students pursuing the BFA before they enroll in upper level Art courses.
The BFA Portfolio Review will be held at the beginning of the fall and spring semesters and include a selection of coursework from Art 130 and 131 (WASH) Art 163 (Drawing) Art 164 (Life Drawing 1) Art 262 (Foundations in Digital Art)
Students who do not pass the BFA Review will become BA majors in Studio Art. Students who choose the BA at the outset of their art studies are not required to take the BFA Review, but the Review provides an assessment of work done in the Foundation courses that the BA students are required to take.
All BFA Candidates participate in BFA Review after completion of Sophomore level art foundation courses to assess their retention and integration of skills learned. Students bring work from these classes to the review and are assessed by a panel of faculty.
Students will be expected to demonstrate the ability to make sophisticated compositions using the elements of line, shape, color, form, texture, value and scale and the principles of balance, movement, symmetry, organization, and figure-ground relationships. Students will be evaluated on their ability to keep a sketchbook and to creatively solve problems by exhibiting works that are unique examples of harmonious design. Students will be expected to demonstrate the ability to convey concepts through the use of the elements of design.
Criterion
Passing The BFA Review
The BFA review will be held once a semester. A panel of at least 5 Art faculty will review each portfolio. Using a scale of 1-10 to evaluate the student work. It is expected that at least 80% of the students will receive a score of 7 or higher. The Faculty will use a rubric developed by the BFA review committee. It is expected that at least 80% of students pursuing the BFA in Graphic Design will pass the review.
Finding
Improvement From Previous Year
28% of all BFA students failed the BFA review in 2009-2010. The previous year, 42% failed. The number of students participating in the BFA review increased from 48 in 08-09 to 93 in 09-10. Improvements in student Portfolios were seen in the work done in WASH, and the weak areas overall tended to be in Drawing, particularly Figure Drawing. Faculty found that the drawings presented in the BFA review tended to be weak in terms of composition, content, and uniqueness of technique and style.
Action
Add A Drawing Course And Evaluate Course Content
The Art Department will add a drawing course to the foundation program. A second semester of drawing, 'Drawing 2' will be required before students take Life Drawing 1. Drawing 2 will emphasize conceptual aspects of drawing, the ability to convey a concept, and thematic development. Portfolios from all of the figure drawing classes will be evaluated by faculty over the summer. The content of the second semester of figure drawing, Life Drawing 2, will be developed to emphasize content and personal expression.
Objective
Contextualize Communication Solutions
Students will learn to recognize cognitive, cultural and social human factors that shape design decisions.
Indicator
Senior Studio In Graphic Design
Students will be required to take ART 434 and produce a portfolio that includes printed copies of at least 10 successful graphic design projects and a digital portfolio of at least 10 successful graphic design projects and participate in a Graphic Design Senior Exhibition.
•Investigation – has the student demonstrated; a process of researching the requirements, subject matter, and possible solutions for given a project. Has the student displayed progress beyond initial ideation, effort to reach and visualize unique solutions, attention to materials and production options. •Typography – has the student demonstrated; an understanding of typographic standards, the ability to select type appropriate for a given project, the ability to organize typographic information in a logical, hierarchal manor, the ability to utilize type as image, the ability to employ type as an expressive visual element. •Image – has the student demonstrated; appropriate selection and use of imagery, use of image as a representational visual element, use of image as a non-representational visual element. •Color – has the student demonstrated; the application of basic color theory, an understanding of the use of color as an organizational visual element, an understanding of the use of color as an expressive visual element. •Craftsmanship – has the student demonstrated; attention to detail, successful handling of materials, cleanliness, as well as attention to spelling, alignment, dimensions. •Gestalt – has the student demonstrated; the ability to successfully organize all visual elements of a project as a unified whole, the ability to create visual interest, attention to thoroughness and completeness.
Criterion
75% Or Higher
The portfolios will be evaluated by a committee of Graphic Design faculty. The faculty will use a rubric developed and adopted by the committee. Using a scale of 0-100% to determine successful completion of the portfolio, it is expected that at least 80% of the students will score 75% or higher.
Finding
Successful Portfolios
Using a rubric that evaluated investigation, typography, image, color, craftsmanship, and gestalt, a committee of graphic design faculty gave scores of 75% or higher to 94% of the senior portfolios. The average score of all the portfolios was 82%. The portfolios were evaluated in an exhibition of senior graphic design students work at the LSC gallery.
This is a satisfactory finding.
The lowest scores were in the area of investigation, relating to the students research into the subject matter.
Action
Continue Senior Portfolio Class And Exhibition
In the Fall of 2010, Graphic Design faculty will meet to discuss strategies for improving students scores related to researching the subject matter of their projects.
Continue to require ART 434 as the capstone class for the BFA in Graphic Design and to require a senior exhibition as part of this course.
Objective
Solving Communication Problems
Students will learn to identify and solve graphic design problems. They will research and gather information related to the problem, generate a variety of alternate solutions, create prototypes, and evaluate outcomes.
Indicator
Senior Studio In Graphic Design
Students will be required to take ART 434 and produce a portfolio that includes printed copies of at least 10 successful graphic design projects and a digital portfolio of at least 10 successful graphic design projects and participate in a Graphic Design Senior Exhibition.
•Investigation – has the student demonstrated; a process of researching the requirements, subject matter, and possible solutions for given a project. Has the student displayed progress beyond initial ideation, effort to reach and visualize unique solutions, attention to materials and production options. •Typography – has the student demonstrated; an understanding of typographic standards, the ability to select type appropriate for a given project, the ability to organize typographic information in a logical, hierarchal manor, the ability to utilize type as image, the ability to employ type as an expressive visual element. •Image – has the student demonstrated; appropriate selection and use of imagery, use of image as a representational visual element, use of image as a non-representational visual element. •Color – has the student demonstrated; the application of basic color theory, an understanding of the use of color as an organizational visual element, an understanding of the use of color as an expressive visual element. •Craftsmanship – has the student demonstrated; attention to detail, successful handling of materials, cleanliness, as well as attention to spelling, alignment, dimensions. •Gestalt – has the student demonstrated; the ability to successfully organize all visual elements of a project as a unified whole, the ability to create visual interest, attention to thoroughness and completeness.
Criterion
75% Or Higher
The portfolios will be evaluated by a committee of Graphic Design faculty. The faculty will use a rubric developed and adopted by the committee. Using a scale of 0-100% to determine successful completion of the portfolio, it is expected that at least 80% of the students will score 75% or higher.
Finding
Successful Portfolios
Using a rubric that evaluated investigation, typography, image, color, craftsmanship, and gestalt, a committee of graphic design faculty gave scores of 75% or higher to 94% of the senior portfolios. The average score of all the portfolios was 82%. The portfolios were evaluated in an exhibition of senior graphic design students work at the LSC gallery.
This is a satisfactory finding.
The lowest scores were in the area of investigation, relating to the students research into the subject matter.
Action
Continue Senior Portfolio Class And Exhibition
In the Fall of 2010, Graphic Design faculty will meet to discuss strategies for improving students scores related to researching the subject matter of their projects.
Continue to require ART 434 as the capstone class for the BFA in Graphic Design and to require a senior exhibition as part of this course.
Objective
Create And Develop Visual Form
Students will learn principles of visual organization and composition, information hierarchies, symbolic representation, typography, aesthetics, and the construction of meaningful images.
Indicator
Senior Studio In Graphic Design
Students will be required to take ART 434 and produce a portfolio that includes printed copies of at least 10 successful graphic design projects and a digital portfolio of at least 10 successful graphic design projects and participate in a Graphic Design Senior Exhibition.
•Investigation – has the student demonstrated; a process of researching the requirements, subject matter, and possible solutions for given a project. Has the student displayed progress beyond initial ideation, effort to reach and visualize unique solutions, attention to materials and production options. •Typography – has the student demonstrated; an understanding of typographic standards, the ability to select type appropriate for a given project, the ability to organize typographic information in a logical, hierarchal manor, the ability to utilize type as image, the ability to employ type as an expressive visual element. •Image – has the student demonstrated; appropriate selection and use of imagery, use of image as a representational visual element, use of image as a non-representational visual element. •Color – has the student demonstrated; the application of basic color theory, an understanding of the use of color as an organizational visual element, an understanding of the use of color as an expressive visual element. •Craftsmanship – has the student demonstrated; attention to detail, successful handling of materials, cleanliness, as well as attention to spelling, alignment, dimensions. •Gestalt – has the student demonstrated; the ability to successfully organize all visual elements of a project as a unified whole, the ability to create visual interest, attention to thoroughness and completeness.
Criterion
75% Or Higher
The portfolios will be evaluated by a committee of Graphic Design faculty. The faculty will use a rubric developed and adopted by the committee. Using a scale of 0-100% to determine successful completion of the portfolio, it is expected that at least 80% of the students will score 75% or higher.
Finding
Successful Portfolios
Using a rubric that evaluated investigation, typography, image, color, craftsmanship, and gestalt, a committee of graphic design faculty gave scores of 75% or higher to 94% of the senior portfolios. The average score of all the portfolios was 82%. The portfolios were evaluated in an exhibition of senior graphic design students work at the LSC gallery.
This is a satisfactory finding.
The lowest scores were in the area of investigation, relating to the students research into the subject matter.
Action
Continue Senior Portfolio Class And Exhibition
In the Fall of 2010, Graphic Design faculty will meet to discuss strategies for improving students scores related to researching the subject matter of their projects.
Continue to require ART 434 as the capstone class for the BFA in Graphic Design and to require a senior exhibition as part of this course.
Objective
Utilize Graphic Design Tools
Students will learn to use tools and technology in the creation, reproduction, and distribution of visual images. Techniques learned will include drawing, offset printing, photography, and time based interactive media.
Indicator
Personal Website
Students in ART 333 will will design a personal website. Student websites will: • contain properly prepared graphic elements • have functioning links to other pages • be properly uploaded to the server and function properly • have at least one dynamic html object • have META tags on at least one page • use tables as a design structure • be aesthetically pleasing
Criterion
Website Criteria
The webites will be evaluated by a committee of Photography and/or Graphic Design faculty. The faculty will use a rubric developed and adopted by the committee. Using a scale of 0-100% to determine successful completion of the portfolio, it is expected that at least 80% of the students will score 75% or higher.
Indicator
Senior Studio In Graphic Design
Students will be required to take ART 434 and produce a portfolio that includes printed copies of at least 10 successful graphic design projects and a digital portfolio of at least 10 successful graphic design projects and participate in a Graphic Design Senior Exhibition.
•Investigation – has the student demonstrated; a process of researching the requirements, subject matter, and possible solutions for given a project. Has the student displayed progress beyond initial ideation, effort to reach and visualize unique solutions, attention to materials and production options. •Typography – has the student demonstrated; an understanding of typographic standards, the ability to select type appropriate for a given project, the ability to organize typographic information in a logical, hierarchal manor, the ability to utilize type as image, the ability to employ type as an expressive visual element. •Image – has the student demonstrated; appropriate selection and use of imagery, use of image as a representational visual element, use of image as a non-representational visual element. •Color – has the student demonstrated; the application of basic color theory, an understanding of the use of color as an organizational visual element, an understanding of the use of color as an expressive visual element. •Craftsmanship – has the student demonstrated; attention to detail, successful handling of materials, cleanliness, as well as attention to spelling, alignment, dimensions. •Gestalt – has the student demonstrated; the ability to successfully organize all visual elements of a project as a unified whole, the ability to create visual interest, attention to thoroughness and completeness.
Criterion
75% Or Higher
The portfolios will be evaluated by a committee of Graphic Design faculty. The faculty will use a rubric developed and adopted by the committee. Using a scale of 0-100% to determine successful completion of the portfolio, it is expected that at least 80% of the students will score 75% or higher.
Finding
Successful Portfolios
Using a rubric that evaluated investigation, typography, image, color, craftsmanship, and gestalt, a committee of graphic design faculty gave scores of 75% or higher to 94% of the senior portfolios. The average score of all the portfolios was 82%. The portfolios were evaluated in an exhibition of senior graphic design students work at the LSC gallery.
This is a satisfactory finding.
The lowest scores were in the area of investigation, relating to the students research into the subject matter.
Indicator
Photographic Principles
Students in ART 230 will learn the technical principles and creative potential of photography. They will produce 6 prints during the semester. 5 of these prints will be submitted in an envelope at the end of the semester.
Criterion
Art 230 Criteria
A committee of Photography faculty will evaluate the 5 prints from assignments in ART 230. The faculty will use a rubric developed and adopted by the committee. Using a scale of 0-100%,it is expected that at least 80% of students receive a score of 75% or greater.
Finding
100%
A committee of photography faculty reviewed the final print from all of the students in one section of ART 230. It was impossible to review the entire portfolio from the semester, so the final project was evaluated. 100% of the students scored 75 or above on the evaluation based on technical proficiency and aesthetics.
Action
Continue Senior Portfolio Class And Exhibition
In the Fall of 2010, Graphic Design faculty will meet to discuss strategies for improving students scores related to researching the subject matter of their projects.
Continue to require ART 434 as the capstone class for the BFA in Graphic Design and to require a senior exhibition as part of this course.
Action
Evaluate Photography Requirement
In the Fall of 2010, Graphic Design Faculty will evaluate the photography course requirement for the BFA in Graphic Design and to address whether or not ART 230 is the appropriate class for Graphic Design majors.
The criteria for measuring student's understanding of photographic principles will be re-evaluated and strengthened.
Objective
Business Practices
Students will learn to organize design projects and work effectively as a member of a team.
Indicator
American Advertising Federation Student Conference
Students in ART 432 will attend the American Advertising Federation Student Conference. They work in teams with students from other disciplines (e.g. marketing, business, and journalism) at corporation or advertising agencies and design firms to develop an advertising campaign for that company. Business professionals selected by the conference committee will evaluate the student projects and determine awards for excellence.
Criterion
Conference Attendence
All students in ART 432 are required to attend the conference. It is expected that at least 80% will participate.
Finding
Annual AAF Student Conference
In Fall 2009, 2 sections of ART 432 were offered. In Section 1, 8 of 12 students enrolled attended the conference, In Section 2, 7 of 11 students attended. About 65% of the graphic design students enrolled in 432 participated in the conference and worked as team members on an advertising campaign.
Indicator
Senior Studio In Graphic Design
Students will be required to take ART 434 and produce a portfolio that includes printed copies of at least 10 successful graphic design projects and a digital portfolio of at least 10 successful graphic design projects and participate in a Graphic Design Senior Exhibition.
•Investigation – has the student demonstrated; a process of researching the requirements, subject matter, and possible solutions for given a project. Has the student displayed progress beyond initial ideation, effort to reach and visualize unique solutions, attention to materials and production options. •Typography – has the student demonstrated; an understanding of typographic standards, the ability to select type appropriate for a given project, the ability to organize typographic information in a logical, hierarchal manor, the ability to utilize type as image, the ability to employ type as an expressive visual element. •Image – has the student demonstrated; appropriate selection and use of imagery, use of image as a representational visual element, use of image as a non-representational visual element. •Color – has the student demonstrated; the application of basic color theory, an understanding of the use of color as an organizational visual element, an understanding of the use of color as an expressive visual element. •Craftsmanship – has the student demonstrated; attention to detail, successful handling of materials, cleanliness, as well as attention to spelling, alignment, dimensions. •Gestalt – has the student demonstrated; the ability to successfully organize all visual elements of a project as a unified whole, the ability to create visual interest, attention to thoroughness and completeness.
Criterion
75% Or Higher
The portfolios will be evaluated by a committee of Graphic Design faculty. The faculty will use a rubric developed and adopted by the committee. Using a scale of 0-100% to determine successful completion of the portfolio, it is expected that at least 80% of the students will score 75% or higher.
Finding
Successful Portfolios
Using a rubric that evaluated investigation, typography, image, color, craftsmanship, and gestalt, a committee of graphic design faculty gave scores of 75% or higher to 94% of the senior portfolios. The average score of all the portfolios was 82%. The portfolios were evaluated in an exhibition of senior graphic design students work at the LSC gallery.
This is a satisfactory finding.
The lowest scores were in the area of investigation, relating to the students research into the subject matter.
Action
Increase Participation In AAF Student Conference
This was the first year that students in ART 432 were required to attend the AAF student conference. To increase participation specific dates and costs of the conference will be included in the syllabus distributed to students at the beginning of the semester and the attendance requirement will be emphasized.
Action
Continue Senior Portfolio Class And Exhibition
In the Fall of 2010, Graphic Design faculty will meet to discuss strategies for improving students scores related to researching the subject matter of their projects.
Continue to require ART 434 as the capstone class for the BFA in Graphic Design and to require a senior exhibition as part of this course.