OATdb Archive

2009 - 2010

Bearkat OneCard

Goal
Student Obtainment And Activation Of The Bearkat OneCard
The Bearkat OneCard provides necessary access to a host of services at SHSU. To take advantage of the servicese, students must obtain and activate the card.

Objective
Student Activation
Students who enroll at SHSU will activate their OneCard within one year of enrollment.

Indicator
Obtainment And Activation Reports
The HigherOne Activation and Preferences Report will measure student obtainment and activation of OneCards.

Criterion
Student Card Obtainment & Usage
Within one year of enrollment,
1.  5100 first time cards will be issued.
2.  4500/5100 first time cards will be activated.

Finding
Obtainment And Activation Results
Reporting analysis on August 30, 2010 indicated that

1. 6490 first-time Bearkat OneCards were issued for the 2009-2010 fiscal year.

2. 5743 of the first time Bearkat OneCards issed have been activated.

Though the number of first time issued cards exceeded the targeted goal, the weakness that emerged was that, to date, activation of the Bearkat OneCard were only at 88.5% of issued cards.


Action
Specific Student Populations Targeted
The results indicate several pockets of students less likely to obtain and activate the OneCard.  The Bearkat OneCard Office will target these specific groups of students which include exclusively online students and non-traditional students.

Goal
Student Satisfaction With Services Provided By The Bearkat OneCard Office
The Bearkat OneCard office provides services to students regarding the OneCard.

Objective
Student Satisfaction
Students will report satisfaction with the OneCard services including quality of service, Bearkat OneCard office staff, and overall quality of the Bearkat OneCard program.

Indicator
Bearkat OneCard Survey
A satisfaction survey will measure satisfaction with the Bearkat OneCard Office

Criterion
At Least 85% Satisfaction
At least 85% of respondents will report satisfaction with customer service provided by the Bearkat OneCard Office.

Finding
Satisfaction With Bearkat OneCard Office
Survey results indicate that
1. 95.37% of students indicated satisfaction with the quality of service provided.
2. 82.99% of students indicated that the Bearkat OneCard staff was very courteous and friendly.
3. 86.40% of students rated the overall quality of the Bearkat OneCard program as above average or excellent.

Obviously the quality of service is satisfactory.  However, the weakness that emerged was student perception of Bearkat OneCard staff only moderately courteous and friendly.


Action
Increased Satisfaction
The Bearkat Onecard staff will attempt to delineate specific issues students may perceive with the staff so they can be addressed.  Additionally, more professional development will be devoted to staff response to student inquiries and general customer service. The survey will add a space for explanation under the items relating to staff courteousness and friendliness to gain more specifics regarding this issue.


Update to previous cycle's plan for continuous improvement

Plan for continuous improvement As a result of the assessment, specific student populations, such as exclusively online students, will be targeted to assist with obtaining and activating the card.   Although satisfaction with Bearkat OneCard Office services is considered high, satisfaction with the Bearkat OneCard staff is below the desired 85% or higher.  To that end, more professional development hours will be devoted to customer service responsibilities and perceptions.  Finally, the survey will be revised to add a space for explanation under the items relating to staff courteousness and friendliness to gain more specific insight into this issue.