To provide affordable, quality education to a diverse population by recruiting and enrolling qualified freshman and transfer students for admission.
Objective
Enroll A Highly Qualified Student Population
To increase the academic profile, diversity and academic performance of the new enrolled undergraduate student and transfer student populations
Indicator
Conversion Rate
Conversion rate of applied, becoming accepted, and eventually enrolled students
Criterion
45-47%
The number of individuals moving from applied to enrolled students will be 45-47%.
Finding
Conversion Results
The conversion rate for 2010-2011 was approximately 52%. One issue that emerged was our target audience. Where we had been using a scatter approach, the target audience has now been identified as those individuals who are typically successful to graduation at SHSU.
Indicator
On-campus Recruitment Inquiry Card Numbers
A position was created to oversee on-campus recruitment at events where possible students attended and no information had been gathered, such as summer camps, community events, and UIL competitions. At these events, inquiry cards are distributed and hopefully returned with contact information and interests.
Criterion
60% Completed Inquiry Cards
The return of inquiry cards with complete information will be 60%.
Finding
Poor Return
The return of usable inquiry cards was only about 35%. When researching why the return would be so low, several issues came to our attention: 1) the campers are completing the cards themselves and they are incomplete for the summer camps; 2) the return for UIL guests involved in academic competitions is adequate; the return for UIL guests in band and athletic competitions is poor. One overwhelming success was a community event with boy scouts and girl scouts. The 200 attendees registered over the SHSU website, so their contact information was captured without the use of inquiry cards.
Indicator
New Recruitment/enrollment Opportunities
New opportunities for recruitment and enrollment will be developed for target audiences of veterans and foster children exiting the state system.
Criterion
Veterans Center Established
Establishment of the Veterans Program and expanding veteran recruitment will indicate success.
Finding
Veteran Recruitment
Office space has been located in Estill with other recruiting personnel and a recruiter has been hired. This area is associated with the Up-Close-and-Personal campaign and will be in contact with military bases, military career fairs, and veterans' events.
Criterion
Foster Student Program Establishment
Success will be measured by the establishment of the foster program and obtaining funding to assist students who are exiting out of the state system of foster care.
Finding
FORWARD Program
The FORWARD Program is established and a FIPSI grant being written for funding. The mission of Sam Houston State University's FORWARD Program is to empower former foster youth, orphans, and wards of the state by providing the support system necessary to pursue higher education and transition smoothly through college. FORWARD serves as a resource to help the student build meaningful relationships within and without the university that are important to successful personal and professional achievements.
Criterion
Out-of-State Recruiter
Establish an out-of-state recruitment plan, especially in California where higher education is so strapped economically that they have ended transfer of students from junior colleges to four-year colleges and universities.
Finding
California Recruiter
The recruiter is hired and working the California market from San Diego. She has been instrumental in encouraging application to SHSU. Of those who have applied, a number have been accepted and at least one has enrolled.
Action
Enrollment And Retention Goals
We are gearing up to recruit qualified applicants, both new and transfer students, through live chats, phone calls, e-mails, and any other avenue available. We will be targeting students who traditionally have experienced success at SHSU. Problems with on-campus recruitment during events where guests are not enrolled will be addressed will be addressed, and more effort will be given to encouraging the event planners to incorporate online registration when possible. The next phase for the Veteran Center and FORWARD programs is to recruit and track enrollment of these audiences. One area for the Veteran's Center is to cross-work military experiences and academic credits. At this point the California recruiter has been funded for another year, and she will be involving SHSU alumni living in California in her recruitment events.
Objective
Promote The University's Image And Brand
To develop and maintain divisional publications, websites, and other communication tools by promoting the university’s image and brand for recruitment and retention programs in relation to the President's Image Campaign.
Indicator
Division Publications
All Enrollment Management publications will promote the university's image and brand.
Criterion
100% Compliance
The goal is to have all Enrollment Management publications in compliance with SHSU image and branding.
Finding
Compliance
All Enrollment Management departments have revised brochures, websites, and any publications associated with Enrollment Management to be similar in that they all sport the image and brand designated in the President's Image Campaign. Enrollment Management has also coordinated publications, websites, and advertising with the university's marketing department.
Action
Continued Vigilance
Enrollment Management will continue to comply with the President's Image Campaign and collaborate with the university's marketing department to maintain the current image and branding logos.
Objective
Closing The Gaps Enrollment And Retention Goals
To reach the Closing the Gaps enrollment and retention goals set by Sam Houston State University
Indicator
Enrollment Numbers
The State of Texas sets enrollment goals for minority enrollment, and SHSU sets them for the university by college and classification.
Criterion
State Goal 2%
The State of Texas goal for Closing the Gaps is 5.6% by fall 2010 since fall 2005. SHSU set its goal at 2%.
Finding
Goals Accomplished
The State of Texas goal was easily achieved since the SHSU goal was also met each year from 2005-2010. The actual minority enrollment for 2009-2010 was 7.1% increase as compared with 2008-2009.
Indicator
Graduation Numbers
The State of Texas sets graduation goals for Hispanic and African American enrollment, and SHSU sets them for all minority groups.
Criterion
State Goal Of 25%
The State of Texas goal for Closing the Gaps related to Hispanic and African American student graduation is 25%. SHSU set its goal for all minority groups at 40%.
Finding
Graduation Goals Accomplished
The State of Texas goal was easily achieved since the SHSU goal was also met. The actual minority graduation for 2009-2010 was an increase of 10% as compared with 2008-2009.
Action
Closing The Gaps
The state goals for Closing the Gaps are set at a rate the state can meet as a whole. SHSU Enrollment Management sets slightly higher goals and can reach those as well. We are mindful of recruiting minority students in all phases of recruitment. A change to consider is raising our enrollment and graduation goals for minority students.
Goal
Technological Advancement
Promote, implement, and maintain technology to the fullest capacity in order to facilitate the process of enrollment, recruitment, and publication of university functions.
Objective
Banner
To coordinate, test, and implement the purchased Banner modules with approved 3rd party interfaces for improvement of service to the campus
Indicator
Banner Modules Purchased
Modules to facilitate data gathering and reporting in Enrollment Management are purchased.
Criterion
Specific Purchased Modules
It is necessary to purchase the following Banner modules: Student, Student A/R, EM, Degreeworks, document imaging, workflow, reporting
Finding
Banner Modules Purchased
The following modules were purchased: Student, Student A/R, EM, Degreeworks, document imaging, workflow, reporting
Indicator
Third Party Software Purchased
Specific Third party software is necessary to interface with the Banner modules in order to perform some the data gathering and reporting needed for Enrollment Management.
Criterion
Needed Software Purchased
The following 3rd-party software is needed to interface with Banner: Hobsons, Ad Astra, Star Rez, Academic Coach, other
Finding
Third-Party Software Purchased
The following 3rd-party software was purchased: Hobsons, Ad Astra, Star Rez, Academic Coach, other
Action
Banner Purchases
The required purchases have been made, and Banner personnel are working with SHSU personnel to implement and pilot specific Banner components and meet the target "Go Live" dates.
Objective
Visitor Center Hardware And DVD
To upgrade the Visitor Center theater hardware and DVD so that there is no dependence on just one company.
Indicator
Submitted Bids
The university will invite bids to upgrade the Visitor Center theater hardware and DVD.
Criterion
Three Bids
The university will acquire three bids on the theater hardware and DVD before making a decision.
Finding
To Date
As of 7-8-2010, the bid invitation has not been developed. If it is developed before the end of FY 2010, it will be added to the findings.
Action
Bid Process
Once the bid invitation is created, it will be dispersed per state requirements. The bids will be collected, and a decision will be made. One issue that has arisen in the process is making sure products from many companies, other than just one, can be used with the hardware.
Goal
Department Professional Development
Employees will be expected to utilize various avenues of professional development via on-campus and/or off-campus trainings and conferences, to become highly qualified in their positions to impart needed knowledge to students, coworkers, and visitors to campus.
Objective
Knowledge, Accuracy, And Compliance
Employees will demonstrate and practice the current knowledge, accuracy and compliance needed for the department and specific position.
Indicator
Professional Development
Professional development opportunities associated with best practices in the appropriate Enrollment Management areas.
Criterion
At Least One Professional Development Per Academic Year
Enrollment Management employees will take advantage of at least one professional development opportunity each academic year that is related to goals and objectives for the division.
Finding
Professional Development Compliance
Each employee has attended at least one Professional Development seminar, and some have attended more. However, funding limitations have required participants to use more on-campus opportunities or alternatives such as webinars instead of traveling to a conference or workshop.
Indicator
Rules And Regulations Seminars
The following seminars will allow Enrollment Management employees to be current with legislative mandates, as well as Texas State University System (TSUS) and Texas Higher Education Coordinating Board (THECB) rules and regulations.
Criterion
At Least One Rules And Regulations Seminar
Enrollment Management staff will take advantage of at least one seminar opportunity each academic year that is related to rules and regulations associated with the division.
Finding
Rules & Regulations Updates
Each employee has attended at least one Professional Development seminar related to new rules and regulations, and some have attended more than one as able. Still, economic limitations have required participants to use more on-campus opportunities or alternatives such as webinars instead of traveling to a conference or workshop.
Action
Professional Development
Due to budget cuts for travel, more effort will be made to bring speakers to SHSU rather than pay for travel to hear someone in another location. Collaboration with other divisions may help with expenses.
Objective
Communicate Enrollment Processes
Employees will effectively plan, train, and communicate enrollment processes for students, faculty, and staff throughout the enrollment cycle.
Indicator
Meetings With Campus Representatives
Regular meetings with representatives from various divisions on campus will indicate what types of training are needed.
Criterion
Weekly Up-Close-And-Personal Committee Meetings
Up Close and Personal meetings brings together all aspects of student recruitment, enrollment and retention. Weekly meetings will keep the constituents current with difficulties and solutions.
Finding
Up-Close-and-personal Meetings
The meetings occurred weekly and discussed student recruitment, enrollment, and retention. See attached minutes.
Criterion
Fix-It Committee Meeting
The Fix-It Committee is meets to strategically "fix" various issues that could cause problems with student enrollment.
Finding
Monthly Fix-It Meetings
The Fix-It Committee began meeting monthly last year when the current Legacy system crashed during registration, and brainstorming was needed to manage the problem and registration timing issues.
Indicator
Directors' Meetings
The Vice President of Enrollment Management will hold bi-weekly group meetings with the directors and then bi-weekly one-on-one meetings with each director.
Criterion
Director Group Meetings
Director Group Meetings will be held every other week.
Finding
Director Group Meetings
All of the directors met bi-weekly as a group to discuss issues related to the division as an entire entity. Coordinating recruitment, application, acceptance, and enrollment is necessary to meet enrollment goals.
Criterion
Individual Meetings Of Directors With Vice President
One-on-one meetings with each director and the vice president will occur bi-weekly, to coordinate with the Vice President's one-on-one meeting with the President.
Finding
Individual Meetings With Directors
The vice president met with each director one-on-one on the weeks when the directors' group meetings were not held. These meetings require updates of department goals and progress on meeting them as well as receiving additional assignments from the vice president. The Vice President then reports to the President important information from these meetings.
Action
Meetings Related To Enrollment Management Procedures And Progress
The meetings are worthwhile and necessary to manage the huge task of enrollment management. One area we need to address is the effectiveness of the meetings with campus representatives. This can be accomplished through tracking decision implementation and whether it had the desired effect.