The Communications Office is charged with disseminating information to enhance the name recognition and reputation of the University. Our office will accomplish this task by meeting the news release and hometown release goals set for us in the President's Preformance Indicator Report for FY 10.
Indicator
Do Actual Count Of News And Hometown Releases
All regular news releases are archived and will be counted, and hometown releases are sent to media and will also be counted.
Criterion
Meet News And Hometown Releases Goal
A minimum of 555 news releases and 1,300 hometown releases will be disseminated.
Finding
News And Hometown Releases
As of August 31, 2010, 477 news releases and 1,234 hometown releases have been produced.
Action
Major, Minor And Hometown Releases
Communications is planning to change the manner in which we distribute news releases , and will focus more on wire services instead of the traditional e-mail method in order to improve numbers. The Communications office will also be looking into the possibility of adding a third writer to its staff in order to increase our news release total.
Objective
Meet Goal For Number Of Media Contacts
The Communications Office is charged with disseminating information to enhance the name recognition and reputation of the University. Our office will accomplish this task by meeting the media contact goal set for us in the Presidents Preformance Indicator Report for FY 10.
Indicator
Do Actual Count Of Media Contacted
Media contacts can be measured by counting e-mails, keeping telephone logs, and monitoring electronic submissions
Criterion
Meet Number Of Media Contacted Goal
Meet the FY 10 goal of 3,500 media members contacted.
Finding
Media Contacts
As of August 31, 2010, a total of 28,993 media professionals have been contacted. This number exceeds the goal set in the President's Performance Indicator Report.
Action
Media Contacts
In addition to the traditional ways of contacting the media through e-mail, phone calls, and personal visits, the Communications Office will increase its utilization of wire services for contacting members of the media. The Communications Office will also be looking into the possibility of adding a third writer to its staff in order to increase its ability to contact media professionals.
Objective
Meet Goal For Number Of Actual Media Placements
The Communications Office is charged with disseminating information to enhance the name recognition and reputation of the University. Our office will accomplish this task by meeting the media placement goal set for us in the President's Performance indicator Report for FY 10.
Indicator
Do Actual Count Of Media Placements
Media placements are measured by an online clipping service and the wire services that are used for electronic distribution.
Criterion
Meet Goal For Number Of Actual Media Placements
Meet the FY 10 goal of 4,250 media placements.
Finding
Media Placements
As of August 31, 2010, 6,855 media placements have been recorded. This number exceeds the goal set in the President's Performance Indicator Report.
Action
Media Placements
The Communications Office will increase its utilization of wire services in order to further improve its placement numbers. We will also be looking into the possibility of adding a third writer to our staff as a means of increasing our media placement total.