Enhance Image And Visibility Of The College Of Criminal Justice
To promote criminal justice programs to potential students.
Objective
Increase The Number Of Undergraduate Students
Enhance student recruiting efforts.
Indicator
Recruiting Efforts
Recruiting efforts are planned for fall and spring semester as primarily planned out by the Texas Association of Collegiate Registrars and Admissions Officers (TACRAO), which includes high school college nights and community college visits. Visits to the college are primarily organized by the university's Visitor Center, which also includes the university open house Saturdays @ Sam. The plan also includes the organization of a graduate program open house for the College of Criminal Justice and a separate program for the Master of Science in Forensic Science. We will also enhance recruiting efforts with the High School Criminal Justice Instructors Training (HSCJIT) and continuing the summer camp program. We plan to increase recruitment efforts by 10%.
Criterion
Recruiting Efforts
Recruitment efforts are measured by the number of recruitment projects completed for the year and their outcome. The outcome is inquiries and prospects which include phone calls, email communication, campus visits, and applicants. We will increase the number of recruitment efforts by 10% and the outcomes will increase by 10% as well.
Finding
Increasing Awareness And Building Reputable Relationships
During academic year 09/10 recruiting efforts were increased by 10%. The college participated in TACRAO recruitment activities in Houston as well as Dallas. These activities include visits to high schools and community colleges. Most importantly, these schools offer criminal justice courses, so there is direct contact with instructors as well as students who are directly interested in pursuing a career and education in criminal justice. The college has also taken over the sponsorship of the High School Criminal Justice Instructors Training (HSCJIT), as well as hosted a forensic science training for high school teachers. These teacher training programs in particular build a reputable relationship with high school criminal justice teachers. The college's involvement with our training institutes has encouraged an involvement in recruiting at criminal justice related conferences. This year the college has had a presence at the American Correctional Association conference, Texas Jail Association, American Probation and Parole Association, and Women in Criminal Justice, thus increasing awareness of graduate programs dedicated to working professionals.
Indicator
Integrated Marketing Approach
An integrated marketing approach will be implemented to ensure quality and consistency in communicating College of Criminal Justice information to prospective undergraduate and graduate students, alumni, employers, and other constituencies. The plan to enhance our image and visibility is comprised of four components: mailings, advertisements, events, and product.
Criterion
Integrated Marketing Approach
Although marketing efforts are done on a consistent basis, we are continuing to use Google Analytics to evaluate if marketing efforts are effective. Google analytics allows The College the insight to see if marketing efforts have been successful. Using the prior month's data the college can evaluate on a month to month basis exactly what is effective and ineffective. Marketing efforts are also evaluated by number of online inquiries and phone inquiries for additional information. Enrollment is also used as an evaluation tool, in that we assess where new students are coming from in both educational level and location.
Finding
The College Has Made Several Efforts In Improving Its Visibility To Prospective Students
By utilizing mailings, online advertisements, events, magazine advertisements, and products the college has made several efforts in improving its visibility to prospective students, as well as professionals and academics in the criminal justice field.
Mailings: We mailed recruitment materials to over 12,000 alumni including doctoral student alumni, many of whom are working in the field or at undergraduate colleges, to inform their students of our academic programs and to maintain the connection with alumni. We also mailed brochures, posters, and business cards to undergraduate criminal justice academic programs. We sent mass emails to CJ professionals about our new online Masters in Science in Leadership and Management. We also sent a mass email to CJ high school instructors announcing our annual summer camp and forensic science teacher conferences, as well as sharing other information about our academic programs. Finally,
Advertisements: We continue to build on the visibility of our graduate programs through advertisements in printed programs for the ACJS and ASC annual meetings. We have also placed a link on the Law Enforcement Management Institute if Texas website and arranged for an ad to be placed on the Correctional Management Institute of Texas website. Finally, we have initiated the purchase of radio ads for our online MS in Leadership and Management program. This year an advertisement was place in the Military Police Regimental Association Magazine and 2010 conference brochure advertising our new Master of Science in Criminal Justice Leadership and Management degree for military police officers.
Events: We also held a Criminal Justice Job Fair on March 3, 2010, and an Undergraduate Conference on April 21, 2010, as resources for current college students.
Products: We carried out a complete website redesign to enhance our online presence, a branding initiative. With the implementation of our online degree re-launch we also created a new distance learning site for the online MS in Leadership and Management, and Bachelors of Science program. We have produced a number of print products, including an undergraduate fact sheet, a Master of Science in CJ leadership and Management brochure showcasing our new online program, and new fact sheets for our new Bachelor of Science in Criminal Justice online degree. Finally, we have updated our recruitment DVD, which is designed for prospective students as well as high school teachers and counselors to disperse to students interested in a higher education in criminal justice.
Action
Increase The Number Of Undergraduate And Graduate Students.
The objective is to increase the number of undergraduate and graduate students. We have continued to actively meet this goal and objective through aggressive recruitment activities which we have increased recruitment activities by 5%. The college's participation in TACRAO recruitment activities in Houston and Dallas, including visits to high schools as well as community colleges, provides face-to-face interaction with prospective students and parents. An open house for the Master of Science in Forensic Science has increased awareness for this program. The success of the High School Criminal Justice Instructors Training (HSCJIT), as well as on- campus visits, continue to enhance enrollment. This training in particular continues to build a reputable relationship with high school criminal justice teachers. The college's involvement with our training institutes have encouraged an involvement in recruiting at criminal justice related conferences. This year the college has had a presence at the American Correctional Association conference, Texas Jail Association, American Probation and Parole Association, and Women in Criminal Justice thus increasing awareness of graduate programs dedicated to working professionals. The American Probation and Parole Association in particular was attended at both the state and national level thus enhancing the awareness for our new online programs for working professionals. Recruitment efforts have remained a success by continuing in or initiatives. We will continue to participate in high school and college nights as well as remain a venue for on-campus visitation.
Action
Ongoing Marketing Efforts
All of our planned mailings, advertisements, events, and products were carried out successfully. Our mailings have been sent to thousands of contacts, with The Criminal Justice Mandate alone reaching approximately 14,000 individuals. Our planned events were also a success. For example, at our Criminal Justice Job Fair, close to 60 CJ organizations and agencies set up recruiting tables, and 500 students attended. Advertisements have been successfully placed in the Military Police Regimental Association magazine, ACJS ,and ASC programs. Our online and print products have all achieved their intended goals to enhance our image and visibility.
Marketing is an ongoing effort. In order to achieve and build upon our objective, we will carry out successful projects on a regular basis, and also complete all projects that have been initiated.
Goal
Prepare And Educate Quality Criminal Justice Professionals
CJ Leadership and Management MS distance learning
Objective
Integrate Expanded Distance Learning Component In The Criminal Justice Leadership And Management Master Of Science Degree Program
The College of Criminal Justice has offered a Master of Science in Criminal Justice Leadership and Management degree for over 30 years in an intensive weekend format. Enrollment is limited to persons employed in criminal justice positions for at least two years. Conceptually, the program is designed to prepare practitioners for managerial roles. A cohort of approximately 20 students is admitted each autumn. Courses meet during five weekends a semester - a "Saturday" course and a "Sunday" course. The program is regarded as one of the College's hallmark efforts to concurrently maintain the highest academic standards while being responsive to needs of the field.
Effective in September 2009 a parallel on-line format is being launched. Like the weekend format, student enrollment is limited to two courses per semester, thus requiring two years to completion. Courses completed in a distance learning format are taken "one at a time", each course lasting 7 1/2 weeks. Students may choose to mix and match the online and intensive weekend formats that best fit their learning style or calendar-completing the entire program on-line, or some semesters in the distance learning mode, but others in the intensive weekend format. The conceptual premises of the program are enumerated in the following ten observations.
Indicator
Distance Learning
Develop expanded distance learning components on a course by course basis
Criterion
Distance Learning
Implementation of a new Distance Learning Program Fall 09.
Finding
MS Online Implementation
The MS Online program was successfully implemented in Fall 2009 with two 7.5 week classes per semester.
Action
To Continue To Develop And Implement New Online Courses
To continue to develop and implement new online courses for the undergraduate program and continue to identify faculty to teach online Criminal Justice.
Goal
Increase The Variety Of Academic Programs
The College will increase the variety of Academic Programs.
Objective
Continue To Explore Programmatic And Curriculum Changes And/or Opportunities
The College will explore programmatic and curriculum changes and opportunities. Existing undergraduate and graduate programs will be assessed to determine what, if any, curriculum additions, deletions, or modifications could be made to improve the programs.
Indicator
Innovative Programs Or Curriculum Developments
Faculty committees will be formed to explore changes or modifications needed for the undergraduate victim studies degree and the masters' degree in security studies.
Criterion
Report Findings
The Faculty Committees will provide a report to Academic Program Deans with findings from their curriculum assessments.
Finding
Faculty Training
In lieu of forming a committee as was planned in 2008/2009, the Dean and the Associate Dean identified faculty interested in teaching in the online undergraduate CJ program. 15 faculty members are in the process of participating in eCollege training and each are developing an online course to be offered in Fall 2010 and Spring 2011.
Action
Continue To Monitor Progress Of The Online Undergraduate Criminal Justice Program
Continue to monitor progress of the online Undergraduate Criminal Justice program and assess faculty/student satisfaction with progrom at the end of Academic year 2010/2011.
Objective
Explore The Possibility Of Developing Online Undergraduate Programs
Assess and explore possible opportunities for developing and implementing online undergraduate programs.
Indicator
Development Of Online Courses
A committee will be formed to explore the feasibility of new online undergraduate courses.
Criterion
Report Findings To Academic Program Directors
Committee will provide a report to Academic Program Deans with findings.
Finding
Two Faculty Adhoc Committees Were Formed
Two faculty adhoc committees were formed to review BA in Victim Studies and MA in Security Studies. Each committee presented a report with recommendations and curriculum revisions to the Dean and the faculty
Action
Implement Recommendations
To begin implementing recommendations and revisions to both programs in 2010.
Goal
Ability To Achieve Professional Goals
....CJ Career Fair......."Real Talk"
Objective
Continue To Improve On The College Of Criminal Justice Career Fair
Increase participation by students. Increase the number of agencies who attend. Increase the knowledge of students interview skills. Increase students’ knowledge of Career Services
Indicator
More Students And Employers Will Participate
More students and employers will participate each year as the Career Fair becomes more of a tool for students to practice their job seeking skills and polish their resumes.
Criterion
More Students Will Receive Job Interviews And/or Job Leads. More Agencies Will Agree To Sponsor An Internship. Recruitment Will Be Highlighted.
More students will receive job interviews and/or job leads. More agencies will agree to sponsor an internship. Recruitment will be highlighted.
Finding
35 Of The 50 Agencies Reported They Would Be Interviewing Students In The Months To Come. Internships Were Acquired. Students Signed Up For Career S
Of the 50 agencies, (which is an increase from the 34 we had last year), 35 reported they would be interviewing students in the months to come. The College of Criminal Justice Internship Coordinator reported several leads for agencies who would sponsor an internship.
Action
Increase Awareness
Increase participation by students. Increase the number of agencies who attend. Increase the knowledge of students interview skills. Increase students’ knowledge of Career Services
Objective
Bring "Real Talk" Idea Back For Students
Speakers will be invited to come speak to students in a relaxed setting to talk about their careers and give advice.
Indicator
Students Will Attend And Receive Valuable Information From Adults In The Field.
Students will attend and receive valuable information from adults in the field. Speakers will present a powerpoint and give information relating to their career.
Criterion
Students Will Meet And Discuss Different Topics With These Speakers
Students will meet and discuss different topics with these speakers
Finding
Attendance By Students Was Good. Many Students Commented On The Value Of This Program
Attendance by students was good. Many students commented on the value of this program and how they enjoyed hearing the different speakers and about their careers.
Action
Continue To Expand
Continue to expand the program, inviting new and exciting speakers and raise awareness of the program