The goal of the BBA program in Marketing is to provide students with a broad base of knowledge in the Marketing discipline. 371, 378, 471, 472, 473.
Objective
Knowledge And Competencies Essential To All Business Professionals
In addition to knowledge unique to there specific program of study (major), we also want our students to be well versed in the role that information systems, operations management, and strategy formation play in an organization. Our students must also be critical thinkers and good communicators.
Indicator
Management Information Systems Pre-Test And Post Test
Assessment will be made using pre-test and post- test performance on basic computer technology and the role of information systems in organization.
Criterion
Management Information Systems: Improvement On Post Test Scores
The target class average on post-test questions will be 75% correct.
Finding
Management Information Systems
Two sections of the management information systems course were assessed. The pre-test means were 46.0 and 45.0, and the Post-test means were 74 and 72. In previous semester, the instructor realized that students were not engaged in the course. Using feedback from the students, the method of instruction was modified. Based on these findings and feedback form the students, the adjustments appear to have been beneficial to the students.
Indicator
Operations Management Pre-Test And Post Test
Assessment will be made using pre-test and post- test performance. Students will be tested on knowledge of operations management strategies and tactics.
Criterion
Operations Management: Improvement On Post-test Scores
The target class average on post-test exam is 75% correct. There should also be a substantial improvement in the post-test performance over the pre-test scores.
Finding
Operations Management
Two sections of the operations management course were assessed. The pre-test means were 44.6 and 40.8, and the Post-test means were 82.7 and 86.3. There was a significant improvement in both sections, and the target of a post-test mean of 75% was exceeded. The current teaching methods are apparently working and on average, students are learning operations management strategies and tactics. These methods have been shared with others who teach in this and related disciplines.
Indicator
Strategic Management Pre-Test And Post Test
Assessment will be made using pre-test and post- test performance. Students in all sections of the strategic management course will be tested on knowledge of the various components of management strategy formulation. The four faculty who teach strategy met to select objective questions which embody the various components.
Criterion
Strategic Management: Improvement On Post-test Scores
Because this is the first time an assessment of this nature has been made, no specific targets were set. However, a substantial improvement in post-test scores is anticipated.
Finding
Strategic Management
Assessment of strategic management was conducted in the spring of 2009. The average score on the pre-test was 41.0 and the post-test score was 58.0 which is not the level of improvement anticipated. The faculty will meet to examine these finding. Early discussions indicate that an assessment of student projects (required in all sections of the course) may be a more precise indicator of student learning.
Indicator
Performance On TACTS Critical Thinking Instrument
The critical thinking skills of management majors will be assessed using the Texas Assessment of Critical Thinking Skills (TACTS) instrument. TACTS is a 45 minute, multiple choice test which evaluates 12 thinking skills that were identified as important in the business disciplines.
Criterion
Underclassmen And Upperclassemen Performance On TACTS
The mean score on the TACTS critical thinking instrument administered to senior level students will be statistically higher than the mean score for the student in the sophomore level class.
Finding
TACTS Results
The TACTS instrument was administered to six sections of a sophomore level statistics course and three sections of a senior level operations management course in the fall semester of 2008. Upperclassmen management majors scored statistically higher on the average than the underclassmen.
Indicator
Written Communications Rubric
The degree of competency in written communication will be assessed through writing assignments in the business communication courses. A rubric developed by the communications faculty will be used to ascertain the level of proficiency.
Criterion
Performance On Written Communications Rubric
Eighty percent of the sampled students will score at least 70% on the written business communication rubric.
Finding
Results Of Written Communications Assignment
Approximately 92% of sampled students met expectations on the business communication writing rubrics in the Fall 2008 semester.
Indicator
Oral Communications Rubric
The degree of competency in oral communications will be assessed through an oral presentation in the business communication courses. A rubric developed by the communications faculty will be used to ascertain the level of proficiency.
Criterion
Performance On Oral Communications Rubric
Eighty percent of the sampled students will score at least 70% on the oral presentation rubric.
Finding
Results Of Oral Communications Assignments
Approximately 94% of sampled students met expectations on the oral presentation rubric in the Fall 2008 Business Communications classes.
Action
Management Info Systems
Further refinements are being considered and will be implemented for the next semester in order to improve learning and to move towards the mean of 75% correct.
Action
Operations Management
The learning objectives for operations management will be reviewed for relevancy and assessed on a scheduled regular basis.
Action
Strategic Management
The faculty who teach strategic management will work to refine the assessment technique. Once a clearer understanding is reached, knowledge of the various components of management strategy formulation will be reassessed.
Action
Modify Critical Thinking Pedagogy
Faculty teaching relevant courses will find ways to modify pedagogy for the purpose of improving critical thinking skills.
Action
Additional Communications Assessment
The COBA faculty will develop a mechanism for assessing communication skills outside of the Business Communication course. Evidence is needed that students are applying communication skills in subsequent courses.
Objective
Marketing Core Concepts And Principles
1) Students who complete the BBA in Marketing will demonstrate knowledge of the core concepts and principles of Marketing and the elements of the marketing mix. 371
Indicator
Marketing Pre-Test And Post-Test
Assessment will be made using pre-test and post-test performance on concepts and principles, and on the elements of the marketing mix in MKT 371.
Criterion
Marketing: Improvement on Post-Test Scores
Students will average at least a 50% improvement over the pre-test score. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. 371
Finding
Marketing Core Concepts And Principles Findings
This objective was assessed in Spring 2008 and therefore was not assessed in 2008-09.
Action
MKT Concepts And Principles
This objective is scheduled to be assessed during the semester of Spring 2010. All faculty scheduled to conduct assessments must meet with the Department Chair prior to the beginning of the semester to review objectives, criterion, and indicators.
Objective
Collect And Interpret Market Research Data
Students who complete the BBA in Marketing will be able to communicate research needs to a professional researcher, evaluate a research report, and collect and interpret their own research data. 472
Indicator
Marketing Research Pre-Test, Post-Test, And Rubric
Assessment will be made using pre-test and post-test performance on communicating research needs, evaluating a research report, and collecting and interpreting their own research data. A rubric will be used to assess skill in collecting and interpreting research data. 472
Criterion
Marketing Research: Improvement on Post-Test and Rubric Scores
Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. Seventy five percent of Marketing majors will receive a score of at least acceptable on the Marketing Research rubric. 472
Finding
Market Research Findings
This objective was not assessed in 2008-2009.
Action
MKT Research
This objective is scheduled to be assessed during the semester of Fall 2010. All faculty scheduled to conduct assessments must meet with the Department Chair prior to the beginning of the semester to review objectives, criterion, and indicators.
Objective
Consumer Behavior Process
Students who complete the BBA in Marketing will demonstrate knowledge of the consumer decision making process and the factors that influence consumer decision making. 378
Indicator
Consumer Behavior Pre-Test And Post-Test
Assessment will be made using pre-test and post-test performance on the consumer decision making process and the factors that influence consumer decisions.. Embedded question will be used on each exam. 378
Criterion
Consumer Behavior: Improvement on Post-Test Scores
Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. Student performance on embedded questions is targeted at 75% correct. 378
Finding
Consumer Behavior Findings
This objective was not assessed in 2008-2009.
Action
Consumer Behavior
This objective is scheduled to be assessed during the semester of Fall 2010. All faculty scheduled to conduct assessments must meet with the Department Chair prior to the beginning of the semester to review objectives, criterion, and indicators.
Objective
Global Marketing
Students who complete the BBA in Marketing will demonstrate knowledge of the global nature of business today and the forces shaping the evolution of the global market and the process of extending from domestic business operations into global markets. 471
Indicator
Global Marketing Pre-Test And Post-Test
Assessment will be made using pre-test and post-test performance on the concepts related to the current state of international business and its development as well as the nature of taking a domestic business global. 471
Criterion
Global Marketing: Improvement on Post-Test Scores
Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. 471
Finding
Global Marketing Findings
This objective was assessed in Spring 2008 and therefore was not assessed in 2008-09.
Action
Global MKT
This objective is scheduled to be assessed during the semester of Fall 2009. All faculty scheduled to conduct assessments must meet with the Department Chair prior to the beginning of the semester to review objectives, criterion, and indicators.
Objective
Strategic Marketing
Students who complete the BBA in Marketing will demonstrate knowledge of the impact of strategic marketing decisions on the firm and marketing decision models currently found in practice. 473
Indicator
Strategic Marketing Pre-Test And Post-Test
Assessment will be made using pre-test and post-test performance on the nature of strategic marketing decision making and the models used in practice. 473
Criterion
Strategic Marketing: Improvement on Post-Test Scores
Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. 473
Finding
Strategic Marketing Findings
This objective was not assessed in 2008-2009.
Action
Strategic MKT
This objective is scheduled to be assessed during the semester of Spring 2010. All faculty scheduled to conduct assessments must meet with the Department Chair prior to the beginning of the semester to review objectives, criterion, and indicators.
Goal
Marketing Student Satisfaction
Marketing students will be satisfied with instruction they receive.
Objective
MKT-Comparison With Aspirant Schools
Marketing students will be as satisfied with the level of instructions they receive as those students who attend six aspirant schools, schools in the same Carnegie Class, and all schools who participate in the Educational Benchmarking Inc. - Undergraduate Business Exit Assessment.
Indicator
MKT-Educational Benchmarking Inc.- Undergraduate Business Exit Assessment
For over a decade, Educational Benchmarking Inc. has been the premier provider of benchmarking assessments for management education. This organization measures the effectiveness of a program from the student's perspective. Therefore, the opinions of Management students as measured by the Educational Benchmarking Inc. Undergraduate Business Exit Assessment will be used to measure student satisfaction.
Criterion
Marketing Comparison
The mean satisfaction level of Sam Houston State University's management majors will be in the top 50% when compared to six aspirant schools, schools in the same Carnegie Class, and all participating schools.
Finding
Marketing Program
The mean perception of satisfaction with the quality of the faculty and instruction was indeed in the top 50% when compared to six aspirant schools, schools in the same Carnegie Class, and all participating schools. In fact, Sam Houston State University ranked at least in the top 23% of all three comparison groups.
Action
MKT
These finds support what we believe to be true about the quality of instruction provided to our management majors. We will continue to maintain an environment which fosters quality instructions and an environment conducive to learning. We will also continue to monitor the perceptions of our students.