OATdb Archive

2008 - 2009

International Business BBA

Goal
Outstanding Program In International Business
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Objective
Students Should Understand The Impact Of The Increasing Integration Of The Global Economy
The increasing integration of the U.S. economy with the rest of the world affects the well-being of consumers and business firms here and abroad. To assess these effects requires an understanding of conditions leading to economic development and the distribution of gains from international trade and investment. Students should understand the impact of globalization on economic decision making.

Indicator
Correct Response Rate On Embedded Questions Concerning: The Integration Of The Global Economy
Questions about globalization of the U.S. economy and its consequences will be embedded in the final exams of ECO 335, 374, 468, 480.

Criterion
Correct Response Rate On Embedded Questions Concerning: The Global Economy
At least 70% of the students will respond correctly to embedded questions concerning the integration of the global economy in ECO 335, 374, 468, 480.

Finding
ECO 335 Assessed This Academic Year
Nine questions dealing with the world view of the economy were embedded into the Spring 2009 ECO 335 final exam. Students achieved an average of 77% correct.

Finding
Spring 2009 Results For ECO 480
During the Spring 2009 semester, students averaged 74.1% correct on the embedded questions. The students did the worst on the questions about how the modern international payments system operates. They averaged 69.86% on those questions.

Action
Re-evaluations of learning objectives
Learning objectives for the International Business major are being re-evaluated to better align objectives with the purposes and goals of program. Faculty will be implementing new objectives and assessment instruments in fall, 2009

Objective
Students Should Understand The Financial And Economic Aspects Of Conducting Business Internationally
Multinational firms confront the challenges of operating in markets with different legal environments, currency systems, and institutions regulating trade and investment. Students should understand how these differences will affect the economic and financial decisions of the firm.

Indicator
Correct Response Rate On Embedded Questions Concerning: Financial And Economic Aspects Of Doing Business Internationally
Questions embedded in the final exams of FIN 471, ECO 463, and 480 will be used to assess students understanding of the financial and economic aspects of doing business globally.

Criterion
Correct Response Rate On Embedded Questions Concerning: The Financial And Economic Aspects Of Conducting Business Internationally
At least 70% of the students will respond correctly to embedded questions concerning the financial and economics impact of doing business globally. The questions will be embedded in the final exams of ECO 468, 480, and FIN 471.

Finding
Courses not assessed this academic year
Objectives and embedded questions are being revised this academic year, with implementation in fall, 2009.

Action
Re-evaluations of learning objectives
Learning objectives for the International Business major are being re-evaluated to better align objectives with the purposes and goals of program. Faculty will be implementing new objectives and assessment instruments in fall, 2009

Objective
Students Should Understand The Management And Marketing Challenges Of International Business
Operating internationally presents special challenges to managers and marketeers in planning and organizing work systems, product distribution channels, and product promotional campaigns. International Business majors should understand these challenges and have knowledge of how they might be overcome.

Indicator
Correct Response Rate On Embedded Questions Concerning: The Management And Marketing Challenges Of International Business
Questions embedded in final exams of MGT 471 and MKT 471 will be used to determine the ability of students to understand the management and marketing challenges of doing business globally.

Criterion
Response Rate On Embedded Questios Concerning: The Management And Marketing Challenges Of International Business
At least 70% of the students will respond correctly to embedded questions on the final exams in MGT, MKT 471 concerning the management and marketing challenges of doing business globally.

Finding
Courses not assessed this academic year
Objectives and embedded questions are being revised this academic year, with implementation in fall, 2009.

Action
Re-evaluations of learning objectives
Learning objectives for the International Business major are being re-evaluated to better align objectives with the purposes and goals of program. Faculty will be implementing new objectives and assessment instruments in fall, 2009


Update to previous cycle's plan for continuous improvement

Plan for continuous improvement The faculty in the Department of Economics and International Business are being asked to perform a thorough curriculum review and take a fresh look at the desired learning outcomes of the International Business BBA. As part of this process, faculty should consider how to better assess the learning objectives of the degree program.