OATdb Archive

2008 - 2009

Management And Marketing, Department Of

Goal
Mission Driven Faculty
The Department of Management and Marketing will maintain a mission driven faculty in accordance with AACSB International accreditation.

Objective
Faculty Composition
The composition of the department's faculty will be adequate to support the mission of the department. As a department in a college accredited by AACSB, International, there are guidelines related to the percentage of classes taught by Academically Qualified (AQ) and by both Academically Qualified and Professionally Qualified (PQ) faculty. The department is committed to meeting the AACSB standards.

Indicator
Academically Qualified And Professionally Qualified Faculty
As a department in a college accredited by AACSB, International, there are guidelines related to the percentage of classes taught by Academically Qualified (AQ) and by both Academically Qualified and Professionally Qualified (PQ) faculty. There are standards for the composite make-up of the faculty (AQ and PQ combined) as well as for the percentage of AQ faculty, alone.

Criterion
Academically Qualified Faculty
Fifty percent of all classes must be taught by Academically Qualified faculty.

Finding
AQ Faculty
During AY 2009, 79.7 percent of classes in the Department of Management and Marketing were taught by Academically Qualified faculty. The high level of AQ faculty provides a solid foundation of highly qualified faculty to address the department's mission of providing quality education to its students as well as contributing to the expansion of knowledge and professional practices within their disciplines. The Faculty Evaluation System and the culture of the Department have contributed to this outcome.

Criterion
Academically Or Professionally Qualified Faculty
Ninety percent of all classes must be taught by either Academically Qualified or Professionally Qualified faculty.

Finding
AQ Or PQ Faculty
During AY 2009, 84.3 percent of all classes In the Department of Management and Marketing were taught by faculty who were Academically Qualified or Professionally Qualified. This is below the stated criterion. Several adjunct faculty are used in the Department, some of which are not PQ. These individuals will engage in a developed program and will become PQ. They do an excellent job in the classroom and are worthy of retention.

Action
AQ Faculty Percentages
Even though the established target was met, the Department will strive to acquire new tenure track positions. This action should increase the percent of classes taught by Academically Qualified faculty in the future.

Action
AQ Or PQ Percentages
The department fell short of the established target. The Department employs adjunct faculty which are neither Academically or Professionally Qualified. However they can become Professionally Qualified and steps will be taken to have these individuals become Professionally Qualified.

Objective
Teaching, Research, And Service Expectations
The faculty will meet or exceed expectations in teaching, research, and service commensurate with the mission of the college and the department of Management and Marketing.

Indicator
Effective Teacher
The department, college, and university utializes the IDEA System as part of its evaluation of classroom performance. The IDEA System, developed by the IDEA Center at Kansas State University, is a nationally normed, validated and reliable measure of classroom performance based on up to 12 learning objectives. The IDEA scores are a major portion of the department's Faculty Evaluation System (FES) as it relates to classroom performance. The percentage of effective teachers as defined and measured using IDEA will provide data as to the quality of instruction within the Department of Management and Marketing.

Criterion
Teaching
Each faculty member will have a Discipline Adjusted Weighted Average score above "45" for the IDEA Diagnostic Form Report "Summary Evaluation." In addition, at least 75% of the departmental faculty will have a Discipline Adjusted Weighted Average score above "50" for the IDEA Diagnostic Form Report "Summary Evaluation".

Finding
Effective Teaching Percentages
Eighty nine percent of the faculty scored above a "45" on the IDEA teaching evaluation system. Three members fell short of the target and are making adjustments based on feedback from students and consultations with accomplished instructors. Sixty three percent of the faculty scored above a "50" on the IDEA teaching evaluation system.

Indicator
Effective Researcher
In support of the College's accreditation by AACSB, International, the Department of Management and Marketing expects sustained research output from the faculty. The department uses the Faculty Evaluation System (FES) Form 3 to document the publications and other intellectual contributions of the faculty. The percentage of effective researchers defined and measured using FES 3 will provide information about the quantity and quality of intellectual contributions provided by the department's faculty.

Criterion
Research
One hundred percent of all Academically Qualified (AQ) eligible (based on the College's self-defined standard for AASCB, International accreditation purposes) faculty in the department will meet or surpass the departmentally set minimum of publishing at least once per year in a refereed journal or a conference proceedings.

Finding
Effective Researcher Percentages
The Department fell short of the target. However, during 2008, 90 percent of the AQ eligible faculty had at least one publication. Those individuals who did not publish were individuals completing their dissertation.

Indicator
Effective Service Provider
The Department of Management and Marketing uses the Faculty Evaluation System (FES) Form 4 to document the service activites of the faculty. The percentage of effective service providers defined and measured using FES 4 will provided data concerning the service activities of the faculty.

Criterion
Service
Each member of the department's Participating (as defined by AACSB, International standards) faculty will be a member of a University, College, or Department committee. In addition, each will hold membership in a professional organization related to his/her teaching field.

Finding
Effective Service Percentages
During 2008, one hundred percent of the faculty were a member of a committee and held membership in a professional organization. This is characteristic of a department that believes each member should be engaged in service.

Action
Teaching Percentages
The Department Chair will continue to monitor the IDEA scores of the faculty. Those faculty members who continually score below the stated criterion will be counseled on ways to improve their teaching scores including utilizing the teaching enhancement opportunities offered by the University's newly created PACE (Professional and Academic Center for Excellence).

Action
Research Percentages
The Department Chair will continue to monitor the intellectual performance of the AQ eligible faculty and will work to maintain the resources and environment which foster research.

Action
Service Percentages
The Department Chair will continue to monitor the FES 4 score of the participating faculty and stress to the faculty the need to continue their excellent contributions in service to the University, College, and Department.

Goal
Department Strategic Plan
The Department needs a strategic plan that can guide the nature of its programs and the allocation of its resources.

Objective
Strategic Planning
In order to make the most effective and efficient use of it resources, the department will engage in strategic planning.

Indicator
Planning Process
The members of the department will meet and continue to refine its strategic plan.

Criterion
Strategic Plan Completion
Progress will be made on the strategic plan by August 2009.

Finding
Strategic Planning Update
Sub-committees continued to work on the strategic plan throughout the year. A mid-year, half-day retreat was held to gauge progress on assignments. Committees gave reports which were discussed and led to a refinement of assignments. This meeting also led to the decision to begin implementing an orientation for our majors to begin in Fall 2009. These discussions continued at the annual planning retreat on May 8, 2009.

Action
Continuous Planning
The strategic planning process will continue indefinitely. This is the responsibility of the Department Chair. However, it must be noted that this process is championed and supported by all departmental faculty.

Goal
Quality Academic Programs
The department of Management and Marketing will provide quality academic programs for its students.

Objective
Relevant Curriculum
The Department of Management and Marketing will provide a relevant curriculum for its students in the various degree programs.

Indicator
Curriculum Review
The Department of Management and Marketing will regularly review the curriculum of the degree programs.

Criterion
Annual Review
An annual review of degree programs will be conducted by the faculty who teach in those programs.

Finding
Review Conducted
A review of the curriculum was conducted in the Spring semester of 2009. While this represents a singe departmental meeting, it must be noted that curriculum is a topic of discussion throughout the year.

Action
Curriculum Changes
Two new courses were approved by the committee. Documentation has been prepared (Form Bs) so that the merit of the courses can be reviewed at the College and University level. The Department will continue to review the curriculum.


Update to previous cycle's plan for continuous improvement

Plan for continuous improvement For the AY 2009 review cycle, the Department assessed the status of its Academically and Professionally Qualified faculty as well as the performance of its faculty in the areas of teaching, research, and service. The department clearly needs to and will convert adjunct faculty to the Professionally Qualified status. We also have a small number of faculty with teaching evaluations below the desired level. Steps have been taken to increase the quality of their instruction. The department is also committed to continue its strategic planning and curriculum review processes.