OATdb Archive

2008 - 2009

Art BFA (Advertising And Graphic Design)

Goal
Demonstrate Basic Skills
Students will demonstrate artistic, basic academic, intellectual, literacy skills

Objective
Portfolio
Graphic Design students will produce a substanial and relevant body of work appropriate to professional attitudes and expectations.

Indicator
Portfolio Review Process/Graphic Design V
As part of the Graphic Design V course, each graduating senior will present and successfully defend a portfolio of his or her graphic design work, while following guidelines established by the graphic design faculty.

Criterion
Complete Portfolio
Successful completion requires student to submit a professional portfolio demonstrating an appropriate level of understanding of graphic design. See attached portfolio requirements.

Finding
Pass Rate
Currently all Graphic Design V students are successfully completing the portfolio requirements.

Action
Reevaluate Assessment Criteria
Faculty will reevaluate the assessment process and determine specific criteria and learning outcomes that are appropriate for the goal.

Objective
Problem Solving
Demonstrate creative problem-solving skills through assigned Graphic Design projects.

Indicator
Presentation In Critique
Student will present projects and demonstrate problem-solving skills in peer critiques. This is currently done informally, and will be formalized in the future. See attached.

Criterion
Defense Of Work
Student will demonstrate a successful presentation and defense of their work as measured by observation.

Finding
Successful Presentations
Students gained experience in presenting and defending their work. Improvement was observed over the course of the semester.

Action
Reevaluate Assessment Process
Faculty will reevaluate the assessment process and determine specific criteria and learning outcomes that are appropriate for the goal.

Objective
Assessment Of Quality
Students will make informed assessments of quality in works of design

Indicator
Assessment By Critique
Students will suggest how to evaluate each other in critiques. Students will participate in critique of peer's work.

Criterion
Majority Participation
The majority of the class will enthusiastically participate in peer critiques.

Finding
Majority Participation Achieved
Classes continue to maintain at least 51% participation in class criitiques.

Action
Revise Assessment
Faculty will revise the assessment process for the BFA in Graphic Design.

Goal
Technical Foundation
Students will have a strong technical foundation in digital tools appropriate to Graphic Design.

Objective
Provide Necessary Tools
Advise Art Department of needed space, equipment, materials and resources appropriate to meet the needs of our curriculum.

Indicator
Provide
Art Department will provide, within budget allowances, the necessary tools to meet the needs of our curriculum.

Criterion
Students Needs Met
Students will have the necessary tools, provided by the department, to complete projects and gain knowledge of materials.

Action
Support Of Graphic Design
The Art Department will continue to support the needs of the Graphic Design Program. This process of assessing the needs of the Graphic Design program will be revised to become effective.

Goal
Acquire Specific Knowledge
Students will acquire design knowledge required in Graphic Design.

Objective
Portfolio
Graphic Design students will produce a substanial and relevant body of work appropriate to professional attitudes and expectations.

Indicator
Portfolio Review Process/Graphic Design V
As part of the Graphic Design V course, each graduating senior will present and successfully defend a portfolio of his or her graphic design work, while following guidelines established by the graphic design faculty.

Criterion
Complete Portfolio
Successful completion requires student to submit a professional portfolio demonstrating an appropriate level of understanding of graphic design. See attached portfolio requirements.

Finding
Pass Rate
Currently all Graphic Design V students are successfully completing the portfolio requirements.

Action
Reevaluate Assessment Criteria
Faculty will reevaluate the assessment process and determine specific criteria and learning outcomes that are appropriate for the goal.

Objective
Problem Solving
Demonstrate creative problem-solving skills through assigned Graphic Design projects.

Indicator
Presentation In Critique
Student will present projects and demonstrate problem-solving skills in peer critiques. This is currently done informally, and will be formalized in the future. See attached.

Criterion
Defense Of Work
Student will demonstrate a successful presentation and defense of their work as measured by observation.

Finding
Successful Presentations
Students gained experience in presenting and defending their work. Improvement was observed over the course of the semester.

Action
Reevaluate Assessment Process
Faculty will reevaluate the assessment process and determine specific criteria and learning outcomes that are appropriate for the goal.

Objective
Assessment Of Quality
Students will make informed assessments of quality in works of design

Indicator
Assessment By Critique
Students will suggest how to evaluate each other in critiques. Students will participate in critique of peer's work.

Criterion
Majority Participation
The majority of the class will enthusiastically participate in peer critiques.

Finding
Majority Participation Achieved
Classes continue to maintain at least 51% participation in class criitiques.

Action
Revise Assessment
Faculty will revise the assessment process for the BFA in Graphic Design.

Objective
Professional Skills
Students will demonstrate a mastery of entry-level professional graphic design skills including originality, design quality, and effectiveness.

Indicator
Graphic Design IV
Student's graphic design concept and implementation skills are evaluated based upon design pieces produced in Graphic Design IV. Though actual gradesheets may vary, each instructor evaluates student work based on the areas shown in the attached file.

Criterion
Project Average
All projects produced in Graphc Design IV class are averaged together to produce student's final grade. Final grade of D required to pass course.

Action
Improve Assessment Process
The assessment of this goal will be revised and the standards raised to meet the expectations of the Art department.

Objective
Academic Success
Students will aquire knowledge in the language of design, principles and techniques, and commercial practice.

Indicator
GPA
BFA Graphic Design students will maintain a 3.0 GPA overall, and a 3.0 GPA in all art couirses. Calculated GPAs are monitored for compliance with 3.0 GPA requrements.

Criterion
3.0 GPA
Calculated GPAs are monitored for compliance with 3.0 GPA requrements

Action
New Assessment Process
A more effective process for evaluating this goal will be used in the future.


Update to previous cycle's plan for continuous improvement

Plan for continuous improvement The Art Department has hired a new tenure track Graphic Design faculty to begin Fall 2009. The assessment of the BFA in Graphic Design will be revised for 2009-2010.