2008 - 2009

Enrollment Management, Vice President

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Update to previous cycle's plan for continuous improvement

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Plan for continuous improvement

The Division of Enrollment Management has completed evaluation of assessment measures at this point in the 2008-09 academic year. Some measures cannot be determined until the twelfth class day when official enrollment is verified. The establishment of the Enrollment Committee and the weekly meetings of that committee has allowed the success of many actions in our assessment plan to be monitored. Additionally, the implementation planning of Banner has allowed many processes to be analyzed, and with full implementation these processes will be more efficient for both students and staff. The hiring of STAMATS to redesign the SHSU website is a big step to accomplishing the objective of a common image campus wide. The new on-campus recruiter has been essential in increasing the awareness of SHSU to high school students and families visiting campus for conferences, camps, and sports/academic competitions. As a result, visitor numbers should increase as these students return to take a tour or a second look at campus.

Communication, professional training, monitoring success of recruitment, monitoring enrollment numbers, and technological development have proven to be the best tools to achieve success of listed actions. What follows is more specific information about the impact of our assessment upon the actions that we have implemented or plan to implement in the upcoming year.

Staff training was conducted this year and will continue to be conducted each year, and it was decided that a training and summary book will be published next year. Employees will continue to be expected to demonstrate effective communication and knowledge/expertise of their area.

Because the campus is converting to Banner, EM decided that the Business Process mapping will be used to coordinate "Best Practices" for each process. These Best Practices will be provide the standards to which staff will be trained. The directors in Enrollment Management will focus on professional development opportunities for staff related to Banner processes.

To continue to Insure effective communication and planning throughout the enrollment management process, particularly in relation to Banner, sub-committees will be formed to confirm new business practices as we move from the planning phase to be implementation phase of Banner.

The VP for Enrollment Management will continue to utilize and to improve its use of the internal evaluation process for evaluation of division and unit effectiveness and for evaluation of direct reports. The VP will discuss concerns revealed by the internal evaluation process with the directors.

Enrollment Management will continue to closely monitor academic profile, diversity and academic performance of the freshman and transfer class and will attempt to more effectively apply this information to the planning of programs according to need, and to adjust implementation of programs as data/market suggests. The Enrollment Committee will meet weekly to monitor these rates by student group and create appropriate actions for enrollment.

Because this strategy appeared to contribute to the dissemination of information about SHSU to HS students and Community College students through counseling staff, SHSU EM will again host high school counselor lunches in targeted cities in order to for information to be provided. In addition, community college conferences will be hosted at SHSU and community college campuses/cities.

Enrollment Management will expand Use Of Closing The Gaps materials and will make use of the position that has been created to help with curriculum planning for student teachers and counselors, in order to create new recruitment programs for middle school, junior high and high school students

The VPEM will coordinate with staff to begin the process of creating an on-campus event calendar and how to collect summer camper contact information in order to engage the campus community in a more coordinated recruitment effort. In addition, an on-campus recruiter was hired to coordinate campus events to ultimately collect information for most student events sponsored by other departments

Develop effective partnerships with community colleges that improve institutional efficiency, simplify the transfer process and help attract a larger number of qualified transfer students. Newly developed transfer scholarships will help attract these transfer students.

The enrollment committee will continue to meet and will collect and analyze transfer data to make decisions abouto marketing efforts, enrollment targets, and how to implement/budget the efforts.

The mandatory summer orientation program for freshmen and non-mandatory orientation for transfer students and parents will be continued next year. Feedback from attendees will be discussed and disseminated to further tweak the program.

Surveys and information cards for on-campus attendees of various camps, conferences and competitions will be collected to keep in contact with this group. This will assist in increasing the number of accepted students to visit campus and take a tour, attend orientation, etc.

Invest in technology to enhance divisional efficiency and service will be accomplished through the implementation of Banner. The conversion training will be complete October '09 for Banner financial aid. As a result of meetings with the enrollment committee, the Scholar X application will be modified to reduce duplicate questions and essays. This will assist in an easier packaging process.

The use of Hobson's has been limited to recruitment in Undergraduate Admissions. This year we sent our on-campus recruitment specialist for training with Hobson???s which will allow expansion of the software other departments.

The Banner project implementation is scheduled for three years. Each phase is planned accordingly and the project is moving along as planned

Audits and review of new policies and legislature has ensured the accuracy and timeliness of state, federal and organizational reporting.

The Enrollment Management departments should move toward a consolidated timeline/calendar. Until the development of the calendar, bi-weekly planning meetings of the directors ensure knowledge of events happening within the division.

For the Banner implementation a Data Standards Committee has been created and will meet on a regular basis to evaluate that implementation is on schedule.

A close working relationship with the university???s Marketing Director has ensured that divisional publications, websites, and other communication promotes the university's image and that they have a common look and feel.

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