Major and minor news and hometown releases often result in actual media use.
Objective
Increase Number Of News And Hometown Releases Prepared
The Office of Communications is charged with disseminating information to enhance the name recognition and reputation of the University.
Indicator
Do Actual Count Of News And Hometown Releases
All regular news releases are archived and can be counted and hometown releases are counted as they are sent to media
Criterion
Increase Number Of News And Hometown Releases Prepared
A minimum of 555 news releases and 1,200 hometown relaeases.
Finding
News And Hometown Releases
463 news releases and 1,302 hometown releases were produced through Aug. 31. Efforts to raise awareness of the University are succeeding and higher targets will be set for the future.
Action
Major, Minor And Hometown Releases
The basis for establishing this goal was that if more news releases were prepared and submitted,there would be more placements for Sam Houston State University. We have determined this year, however, that it is more beneficial to evaluate the current media climate and decide which "vehicles" to use rather than send out a large number of releases and hope that media outlets will pick them up.
Goal
Increase Number Of Actual Media Placements
Media placements which mention Sam Houston State University can increase prestige and image of university which results in positive reinforcement of overall recruitment, image, and advancement goals.
Objective
Increase Number Of Actual Media Placements
The Office of Communications is charged with disseminating information to enhance the name recognition and reputation of the University. One avenue to address this charge is media placements.
Indicator
Do Actual Count Of Media Placements
Media placements are measured by a online clipping service
Criterion
Increase Number Of Actual Media Placements
Increase number of media placements to a total of 4,150 media placements mentioning Sam Houston State University.
Finding
Media Placements
A total of 3,780 media placements mentioning Sam Houston State University took place through Aug. 31, 2009.
Action
Media Placements
An evaluation of news releases and potential releases based on professional journalistic standards will be conducted and appropriate actions taken.
Goal
Increase Number Of Media Contacts
An increased number of media contacts may result in expanded coverage.
Objective
Increase Number Of Media Contacts
The Office of Communications is charged with disseminating information to enhance the name recognition and reputation of the University. One avenue to address this charge is media contacts.
Indicator
Do Actual Count Of Media Contacted
Media contacts can be measured by counting e-mails and keeping telephone logs
Criterion
Increase Number Of Media Contacted
Increase number of media contacted to a total of 4,150 media placements mentioning Sam Houston State University.
Finding
Media Contacts
A total of 3,375 media contacts were done through Aug. 31, 2009.
Action
Media Contacts
In addition to the traditional ways of contacting the media through e-mail, phone calls, and personal contacts, the Communications Office is considering the benefits of using a wire service for distribution of news releases about Sam Houston State University.