Establish Marketing As A Viable Resource To Advance The University
To best use marketing resources to advance the University through multiple channels.
Objective
Meet The Marketing Needs Of The University
Use marketing best practices to plan, execute and measure marketing activities as a necessary tool for university success in today's economic and competitive environment.
Indicator
Projects
the work produced by the marketing department.
Criterion
Project Measurement
Measures total number of marketing related projects completed on a month to month basic and cumulatively for the year.
Finding
Projects Completed
the number of projects completed versus goal is at 113%; goal exceeded.
Indicator
Project Ownership
what department initiated the project
Criterion
Ownership Measurement
records University or Academic project ownership with a goal of 80% University
Finding
University Projects Completed
90% of projects completed were for University due to demand. Department will adjust indicators associated with goals.
Indicator
Consulting Services
measures the number of consultations completed by marketing
Criterion
Consultation Measurement
Measure the number of consultations.
Finding
Consultation Measures
The number of consultations increased by 116% of goal. A projected year-end of 65 consultations. The increase is due, in part to the university's efforts to increase marketing activities to accomplish overall goals.
Action
Project Attainment Expectations
As we move forward, the goal will increase due to demand and productivity of marketing department.
Action
Project Ownership Evaluation
As we move forward, the ownership of University v. Academics needs to be adjusted to 90% University.
Action
Increase Consultations
Increase the number of consultations
Action
Consultation Scope
As we move forward, use the marketing department for the entire piece of work - not just a single scope. For instance, have the marketing department write a plan for the work, not just buy the media.