OATdb Archive

2008 - 2009

Development

Goal
Attract Private Gifts
Attract significant corporate, foundation & private gifts from alumni and friends for the promotion and support of Sam Houston State University

Objective
Contributions
Increase total contributions to Sam Houston State University

Indicator
Contributions
Total gifts dollars that are collected for FY 2009 will give us an indication of how well we are soliciting gifts for the university. Reports from University Advancement's Alumni and Gift Database.

Criterion
Contributions
Total gift dollars will be $8,000,000 by August 31, 2009.

Finding
Contributions
Total gift dollars as of August 2009 was $7,632,646. The projected year end gift dollars was $8,000,000.

Action
Contributions
Due to the state of the economy including a drop in the stock market, contribution amounts have decreased, however donor participation continues to increase. The development office will continue to research and evaluate potential donors, while cultivating and maintaining existing donors.

Objective
Donors
Increase total number of donors to Sam Houston State University

Indicator
Donors
Total number of donors that give gifts during FY 2009 will give us an indication of how well we are attracting donors for the university. Reports from University Advancement's Alumni and Gift Database.

Criterion
Donors
Total donors will be 6,700 by August 31, 2009.

Finding
Donors
Total number of donors as of August 2009 was 8,005. Projected number of donors for year end was 7,500.  Goal was exceeded.

Action
Donors
The donor goal to exceeded projections through personal visits and phone calls with the donors, alumni and friends. Alumni, donors and friends also received direct mail pieces and were invited to campus, alumni, development and capital campaign events. Department will continue soliciting donors.

Objective
Gifts
Increase total number of gifts to Sam Houston State University.

Indicator
Gifts
Total number of gifts received during FY 2009 will give us an indication of how well we are increasing the number of gifts to the university. Reports from University Advancement's Alumni and Gift Database.

Criterion
Gifts
Total number of gifts will be 13,000 by August 31 2009.

Finding
Gifts
Total number of gifts as of August 2009 was 16,482. Projected number of gifts for year end was 13,000.  Goal was exceeded.

Action
Gifts
Goal was exceeded. Gifts were solicited by direct mail pieces, phonathon calls and hosting capital campaign events.  Will continue to solicit gifts.

Objective
Donor Participation
Increase total donor participation to Sam Houston State University

Indicator
Donor Participation
Total number of donors as a percentage of total addressable prospects during FY 2009 will give us an indication of how well we are reaching the prospects for gifts. Reports from University Advancement's Alumni and Gift Database.

Criterion
Donor Participation
Total donor participation will be 8.25% by August 31, 2009.

Finding
Donor Participation
Total donor participation as of August 2009 was 9.81%. Projected donor participation for the year end was 8.25%.  Goal was exceeded.

Action
Donor Participation
The donor participation goal projection has been exceeded. Donors were invited to sporting events, tailgating, award ceremonies, galas, scholarship luncheons, and capital campaign events. Will continue soliciting donor participation.

Objective
Undergraduate Alumni Donors
Increase total number of undergraduate alumni donors to Sam Houston State University.

Indicator
Undergraduate Alumni Donors
Total number of undergraduate alumni donors during FY 2009 will give us an indication of how well we are attracting undergraduate donors for the university. This number helps us calculate the undergraduate alumni giving rate for U.S. News & World Report. Reports from University Advancement's Alumni and Gift Database.

Criterion
Undergraduate Alumni Donors
Total undergraduate donors will be 4,300 by August 31, 2009.

Finding
Undergraduate Alumni Donors
Total number of undergraduate alumni donors as of August 2009 was 5250. Projected undergraduate alumni donors for the year end is 4,300.  Goal was exceeded.

Action
Undergraduate Alumni Donors
The goal for undergraduate alumni donors was exceeded. Undergraduate alumni donors were sent direct mail pieces, contacted by the phonathon office and invited to alumni, sporting, tailgating, and capital campaign events. Will continue soliciting undergraduate alumni donors.

Objective
Undergraduate Alumni Donor Participation
Increase total undergraduate alumni donor participation to Sam Houston State University.

Indicator
Undergraduate Alumni Donor Participation
Total number of undergraduate alumni donors as a percentage of total addressable prospects during FY 2009 will give us an indication of how well we are reaching the prospects for gifts. Reports from University Advancement's Alumni and Gift Database.

Criterion
Undergraduate Donor Participation
Total donor participation will be 7.00% by August 31, 2009

Finding
Undergraduate Alumni Donor Participation
Total undergraduate alumni donor participation as of August 2009 was 8.25%. Projected undergraduate alumni donor participation for the year end was 7.00%.  Goal was exceeded.

Action
Undergraduate Alumni Donor Participation
The goal of undergraduate alumni donor participation has been exceeded through inviting undergraduate alumni to attend campus, alumni, sporting, and capital campaign events. Will continue to encourage undergraduate alumni donor participation.

Goal
Attract Private Gifts
Attract significant corporate, foundation & private gifts from alumni and friends for the promotion and support of Sam Houston State University


Update to previous cycle's plan for continuous improvement

Plan for continuous improvement For FY '09 the Development office division of University Advancement will continue to improve communication with current alumni, donors, and friends. In 2008-2009 a prospect management committee was formed consisting of Advancement & Development staff. The committee meets twice monthly to identify potential donors, plan and discuss cultivation strategies. In addition, three new development positions were created to work with individual colleges, corporations and foundations and annual giving, allowing for development staff to become more specialized and effective in meeting fund-raising objectives. As the completion of the capital campaign nears, continued emphasis will be placed on expanding the donor base while sucessfully cultivating and soliciting major donor prospects.