OATdb Archive

2007 - 2008

Family And Consumer Sciences BA (Fashion Merchandising)

Goal
Student Satisfaction
Department of Family and Consumer Sciences will graduate students who are satisfied with a degree in Fashion Merchandising.

Objective
Program Content For FMD Major
The faculty will provide a department viewed by the students as satisfactory in regard to the program content for the major.

Indicator
Survey Data - Program Major
Exit survey data that includes a rating of the program content in the major will be extracted and analyzed.

Criterion
Student rating score - program content
80% of graduating seniors will rate the program content in the major with a score of 3.0 or greater on a 4.0 scale.

Finding
Program Content
100% of the graduates for 2007-2008 rated the program content of the program at least 3.0 on a 4.0 scale.

Action
Program Content
Program will continue offering content as outlined in the college catalog and course syllabuses and with current textbook offerings except for a change of textbook in FCS 266 based on student survey data. A newly published textbook for FCS 266 is superior in content to what was previously available.

Objective
Faculty
The faculty will provide a department viewed by the students as satisfactory in regard to the
faculty.

Indicator
Survey Data - Faculty
Exit survey data that includes a rating of the faculty in the program will be extracted and analyzed.

Criterion
Student rating score - faculty
80% of graduating seniors will rate the faculty in the program with a score of 3.0 or greater on a 4.0 scale.

Finding
Survey Data - Faculty
100% of program graduates for 2007-2008 rated the faculty in the fashion merchandising program at least 3.0 on a 4.0 scale.

Action
Faculty
No major change in faculty is needed based on this survey data feedback. (Minor change in one adjunct teaching in the program occurred due to a change in availability of instructors.)

Objective
Opportunities For Networking
The faculty will provide a department viewed by the students as satisfactory in regard to opportunities for networking.

Indicator
Survey Data - Networking
Exit survey data that includes a rating of the opportunities for networking provided to the student will be extracted and analyzed.

Criterion
Student rating score - networking
80% of graduating seniors will rate the opportunities for networking with a score of 3.0 or greater on a 4.0

Finding
Opportunities for Networking
33% of graduates for the 2007-2008 academic year rated opportunities for networking 3.0 or greater on a 4.0 scale.

Action
Opportunities for Networking
Faculty in program will make a more concerted effort to direct students toward networking opportunities, including career fairs, career days, and guest speakers. Dr. White and Dr. Griggs will work on this.

Objective
Professional Organizations
The faculty will provide a department viewed by the students as satisfactory in regard to professional organizations.

Indicator
Survey Data - Professional Organizations
Exit survey data that includes a rating of the professional organizations will be extracted and analyzed.

Criterion
Student rating score - organizations
80% of graduating seniors will rate professional organizations in the department with a score of 3.0 or greater on a 4.0 scale.

Finding
Professional Organizations
33% of program graduates for the 2007-2008 year rated the professional organizations 3.0 or greater on a 4.0 scale.

Action
Professional Organizations
Perhaps this objective should be removed from the feedback loop -- there were only three students included in this group of BA graduates in 2007-2008, and one commuted, making it difficult for her to participate in the professional organization and another choose not to participate.

Objective
Building Facilities
The faculty and staff will provide a department viewed by the students as satisfactory in regard to the building facilities.

Indicator
Survey Data - Building
Exit Survey data that includes a rating of the facility will be extracted and analyzed.

Criterion
Student rating score - building
80% of graduating seniors will rate the facility used by the department with a score of 3.0 or greater on a 4.0 scale.

Finding
Building/Facilities
67% of program graduates for 2007-2008 rated the building and facilities for the program at least 3 on a 4.0 scale.

Action
Building/Facilities
Two out of three program graduates for the BA in the 2007-2008 academic year rated the building/facilities 3.0 on a 4.0 scale, and the other student rated the building 1.0 on a 4.0 scale. Faculty will contact the one student with the low rating in order to ascertain her concerns regarding the building/facilities.

Goal
Employer Satisfaction
The Department of Family and Consumer Sciences will graduate Fashion Merchandising students who perform well in positions of employment within the fashion industry.

Objective
Employer Satisfaction With FMD Interns
Employers of Fashion Merchandising interns will view them as worthy of recruitment for entry-level management employment in their companies.

Indicator
Evaluation Data
The supervisor evaluation form contains a question regarding the intern's potential as an employee of the business that will be extracted and reported as a percentage.

Criterion
Evaluation Data
70% of business supervisors of fashion merchandising interns will indicate that they would hire the intern given the availability of a suitable entry-level management position in the company.

Finding
Employer Satisfaction
100% of business supervisors of these students as interns indicated that they would hire the program graduate given the availability of a suitable entry-level management position in the company.

Action
Employer Satisfaction With FCS Interns
100% of employers recommended hiring or made entry-level management positions offers to interns/program graduates for 2007-2008 meaning that the graduates were well-prepared work in fashion merchandising. No further action is required in this regard.

Objective
Employer Rating
Employers will rate fashion merchandising interns as "above average" or higher on the business supervisor evaluation forms.

Indicator
Evaluation Rating Data
The supervisor evaluation form for fashion merchandising interns includes a supervisor rating of the intern that will be extracted and reported as a percentage.

Criterion
Evaluation Rating Data
80% of business supervisors of fashion merchandising interns would give the intern a rating of 3.5 or higher on a 5.0 scale.

Finding
Employer Satisfaction with FCS Interns
100% of business supervisors of program graduates from 2007-2008 rated interns 4.0 or higher on a 5.0 scale.

Action
Employer Satisfaction
Employer ratings of student interns who graduated during the 2007-2008 year were high (4.0, 4.5, and 5.0 on a 5.0 scale) indicating that the overall program is very sound and that no major changes in the program are recommended.

Goal
Student Knowledge Of Content Area
The Department of Family and Consumer Sciences will graduate Fashion Merchandising majors who have an in-depth knowledge of the content area of the major.

Objective
Knowledge And Skills
Students graduating from the fashion merchandising program will demonstrate the knowledge and skills necessary for entry-level management in fashion retailing/merchndising positions.

Indicator
Survey Data
The exit survey for fashion merchandising majors includes a section that tests retention of course material and a case study that applies directly to retail apparel merchandising; it is graded on a pass/fail basis.

Criterion
Survey Data
80% of students who complete the fashion merchandising program's Exit Survey will score of a grade of Pass or High Pass according to the standardized grading rubric.

Finding
Knowledge and Skills
67% of program graduates for 2007-2008 scored a grade of Pass or High Pass on the fashion merchandising program''s Exit Survey according to the standardized grading rubric.

Action
Knowledge and Skills
Faculty in the fashion merchandising program will review the exam to determine whether the content is appropriate (i.e, reflective of content in the curriculum). A further change could be a revamp of the Exit Survey. Other factors (employer ratings, e.g.) indicate that course content is thorough and appropriate.


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