Marketing students will be satisfied with instruction they receive.
Objective
MKT-Comparison With Aspirant Schools
Marketing students will be as satisfied with the level of instruction they received as those students who attended six aspirant schools.
Indicator
MKT-Educational Benchmarking Inc.- Undergraduate Business Exit Assessment
Opinions of Marketing student on the Educational Benchmarking Inc - Undergraduate Business Exit Assessment.
Criterion
Marketing Comparison
The Marketing program mean will be no greater than .5 below the six aspirant school comparison group mean.
Finding
Marketing Program
The Marketing mean was greater than the six aspirant school comparison group.
Action
MKT-Higher Caliber Assessment Tools
We are pleased with the findings and will continue to measure the perceptions of our students.
Goal
Marketing: A Broad Base Knowledge
The goal of the BBA program in Marketing is to provide students with a broad base of knowledge in the Marketing discipline. 371, 378, 471, 472, 473.
Objective
Marketing Core Concepts And Principles
1) Students who complete the BBA in Marketing will demonstrate knowledge of the core concepts and principles of Marketing and the elements of the marketing mix. 371
Indicator
Marketing Pre-Test And Post-Test
Assessment will be made using pre-test and post-test performance on concepts and principles, and on the elements of the marketing mix in MKT 371.
Criterion
Marketing: Improvement on Post-Test Scores
Students will average at least a 50% improvement over the pre-test score. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. 371
Finding
Marketing Core Concepts and Principles Findings
Students averaged a 107% improvement over the pre-test. The class average on individual post-test questions is 74%. Please see attachment.
Action
MKT Concepts and Principles
The criteria were not met. The faculty involved with this objective will investigate the criteria and performance. We will also search for alternative ways to assess this objective.
Objective
Collect And Interpret Market Research Data
Students who complete the BBA in Marketing will be able to communicate research needs to a professional researcher, evaluate a research report, and collect and interpret their own research data. 472
Indicator
Marketing Research Pre-Test, Post-Test, And Rubric
Assessment will be made using pre-test and post-test performance on communicating research needs, evaluating a research report, and collecting and interpreting their own research data. A rubric will be used to assess skill in collecting and interpreting research data. 472
Criterion
Marketing Research: Improvement on Post-Test and Rubric Scores
Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. Seventy five percent of Marketing majors will receive a score of at least acceptable on the Marketing Research rubric. 472
Finding
Market Research Findings
This objective was not assessed in 2007-08.
Action
MKT Research
This objective should be assessed in 2008-2009.
Objective
Consumer Behavior Process
Students who complete the BBA in Marketing will demonstrate knowledge of the consumer decision making process and the factors that influence consumer decision making. 378
Indicator
Consumer Behavior Pre-Test And Post-Test
Assessment will be made using pre-test and post-test performance on the consumer decision making process and the factors that influence consumer decisions.. Embedded question will be used on each exam. 378
Criterion
Consumer Behavior: Improvement on Post-Test Scores
Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. Student performance on embedded questions is targeted at 75% correct. 378
Finding
Consumer Behavior Findings
This objective was not assessed in 2007-08.
Action
Consumer Behavior
This objective should be assessed in 2008-2009.
Objective
Global Marketing
Students who complete the BBA in Marketing will demonstrate knowledge of the global nature of business today and the forces shaping the evolution of the global market and the process of extending from domestic business operations into global markets. 471
Indicator
Global Marketing Pre-Test And Post-Test
Assessment will be made using pre-test and post-test performance on the concepts related to the current state of international business and its development as well as the nature of taking a domestic business global. 471
Criterion
Global Marketing: Improvement on Post-Test Scores
Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. 471
Finding
Global Marketing Findings
Students averaged a 67% improvement over the pre-test. The class average on individual post-test questions is 74%. Please see attachment.
Action
Global MKT
The criteria were not met. The faculty involved with this objective will investigate the criteria and performance. We will search for alternative ways to assess this objective.
Objective
Strategic Marketing
Students who complete the BBA in Marketing will demonstrate knowledge of the impact of strategic marketing decisions on the firm and marketing decision models currently found in practice. 473
Indicator
Strategic Marketing Pre-Test And Post-Test
Assessment will be made using pre-test and post-test performance on the nature of strategic marketing decision making and the models used in practice. 473
Criterion
Strategic Marketing: Improvement on Post-Test Scores
Students will average at least a 50% improvement over the pre-test. The class average on individual post-test questions will be 75% correct. Post-test questions will be included on each unit examination. 473