OATdb Archive

2007 - 2008

Art BFA (Advertising And Graphic Design)

Goal
Demonstrate Basic Skills
Students will demonstrate artistic, basic academic, intellectual, literacy skills

Objective
Portfolio
Graphic Design students will produce a substanial and relevant body of work appropriate to professional attitudes and expectations.

Indicator
Portfolio Review Process/Graphic Design V
As part of the Graphic Design V course, each graduating senior will present and successfully defend a portfolio of his or her graphic design work, while following guidelines established by the graphic design faculty.

Criterion
Complete Portfolio
Successful completion requires student to submit a professional portfolio demonstrating an appropriate level of understanding of graphic design. See attached portfolio requirements.

Finding
Pass Rate
Currently all Graphic Design V students are successfully completing the portfolio requirements.

Action
Maintain As Is
Maintain existing portfolio requirements. Continue to make adjustments as indicated by profession.

Objective
Problem Solving
Demonstrate creative problem-solving skills through assigned Graphic Design projects.

Indicator
Presentation In Critique
Student will present projects and demonstrate problem-solving skills in peer critiques. This is currently done informally, and will be formalized in the future. See attached.

Criterion
Defense of Work
Student will demonstrate a successful presentation and defense of their work as measured by observation.

Finding
Successful Presentations
Students gained experience in presenting and defending their work. Improvement was observed over the course of the semester.

Action
Maintain Presentations

Objective
Assessment Of Quality
Students will make informed assessments of quality in works of design

Indicator
Assessment By Critique
Students will suggest how to evaluate each other in critiques. Students will participate in critique of peer's work.

Criterion
Majority Participation
The majority of the class will enthusiastically participate in peer critiques.

Finding
Majority Participation Achieved
Classes continue to maintain at least 51% participation in class criitiques.

Action
Maintain Critiques

Goal
Technical Foundation
Students will have a strong technical foundation in digital tools appropriate to Graphic Design.

Objective
Provide Necessary Tools
Advise Art Department of needed space, equipment, materials and resources appropriate to meet the needs of our curriculum.

Indicator
Provide
Art Department will provide, within budget allowances, the necessary tools to meet the needs of our curriculum.

Criterion
Students Needs Met
Students will have the necessary tools, provided by the department, to complete projects and gain knowledge of materials.

Finding
Resource Requirements Met
Minimum required space, equipment, materials, and resources provided.

Action
Continue Upgrades

Goal
Acquire Specific Knowledge
Students will acquire design knowledge required in Graphic Design.

Objective
Portfolio
Graphic Design students will produce a substanial and relevant body of work appropriate to professional attitudes and expectations.

Indicator
Portfolio Review Process/Graphic Design V
As part of the Graphic Design V course, each graduating senior will present and successfully defend a portfolio of his or her graphic design work, while following guidelines established by the graphic design faculty.

Criterion
Complete Portfolio
Successful completion requires student to submit a professional portfolio demonstrating an appropriate level of understanding of graphic design. See attached portfolio requirements.

Finding
Pass Rate
Currently all Graphic Design V students are successfully completing the portfolio requirements.

Action
Maintain As Is
Maintain existing portfolio requirements. Continue to make adjustments as indicated by profession.

Objective
Problem Solving
Demonstrate creative problem-solving skills through assigned Graphic Design projects.

Indicator
Presentation In Critique
Student will present projects and demonstrate problem-solving skills in peer critiques. This is currently done informally, and will be formalized in the future. See attached.

Criterion
Defense of Work
Student will demonstrate a successful presentation and defense of their work as measured by observation.

Finding
Successful Presentations
Students gained experience in presenting and defending their work. Improvement was observed over the course of the semester.

Action
Maintain Presentations

Objective
Assessment Of Quality
Students will make informed assessments of quality in works of design

Indicator
Assessment By Critique
Students will suggest how to evaluate each other in critiques. Students will participate in critique of peer's work.

Criterion
Majority Participation
The majority of the class will enthusiastically participate in peer critiques.

Finding
Majority Participation Achieved
Classes continue to maintain at least 51% participation in class criitiques.

Action
Maintain Critiques

Objective
Professional Skills
Students will demonstrate a mastery of entry-level professional graphic design skills including originality, design quality, and effectiveness.

Indicator
Graphic Design IV
Student's graphic design concept and implementation skills are evaluated based upon design pieces produced in Graphic Design IV. Though actual gradesheets may vary, each instructor evaluates student work based on the areas shown in the attached file.

Criterion
Project Average
All projects produced in Graphc Design IV class are averaged together to produce student's final grade. Final grade of D required to pass course.

Finding
Graphic Design IV grades
95% of students earned a passing grade from project grades averaged.

Action
Maintain Projects
Maintain existing project requirements. Continue to make adjustments as indicated by profession.

Objective
Academic Success
Students will aquire knowledge in the language of design, principles and techniques, and commercial practice.

Indicator
GPA
BFA Graphic Design students will maintain a 3.0 GPA overall, and a 3.0 GPA in all art couirses. Calculated GPAs are monitored for compliance with 3.0 GPA requrements.

Criterion
3.0 GPA
Calculated GPAs are monitored for compliance with 3.0 GPA requrements

Finding
3.0 GPA findings
95% of our Graphic Design Students maintained the required 3.0 GPA

Action
Maintain
Maintain existing 3.0 GPA requirements. Continue to make adjustments to curriculum as indicated by profession.

Goal
Curriculum Support
Provide specific curriculum and pedagogical support for Graphic Design degree program. Develop curriculum to better prepare students for practice in Graphic Design field.

Objective
Workplace Performance
Effectively apply theories, principles, and skills of the discipline to application in the workplace.

Indicator
Internship Evaluation
Based on performance evaluations by on-site internship supervisors students effectively apply theories, principles and skills of the discipline to application in the workplace.

Criterion
Supervisor Evaluation
Student's immediate supervisor at their internship complete an evaluation on the student. See attached. Supervisor's evaluations should indicate positive internship performance.

Finding
Positive Employer Feedback
Currently, completion of an internship is optional. We will add it to the requirements for the Graphic Design BFA. Currently, all students attempting internships have successfully completed them.

Indicator
Minimum Internship Hours
Student are required to complete a minimum 150 hours of a professional internship

Criterion
Weekly Journals
Student will submit weekly written journals of intenship activities, including a running tally of hours completed. A minimum of 150 hours are required for successfull completion of internship.

Finding
Successful Weekly Journals
Currently, completion of an internship is optional. We will add it to the requirements for the Graphic Design BFA. Currently, all students attempting internships have successfully completed them.

Action
Make Internships Requried
Make change to BFA Graphic Design requirements to include comletion of a professional internship.


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