Overall enrollment increase/decrease will be measured with emphasis on Freshman and Transfer students.
Finding
enrollment
Freshman enrollment was down 5%
Action
enrollment
Improve processing time and efficiency and develop and implement prospect communication plan
Goal
Marketing
Improve upon design and branding for SHSU.
Objective
Marketing
Assist other departments within the University in modeling their publications with a similar design concept.
Indicator
Marketing
To create a consistent design concept within the Division of Enrollment Management.
Criterion
Marketing
Recognizable uniform in brochure designs within the Division of Enrollment.
Finding
Marketing
The Division of Enrollment Management consists of 7 departments, excluding the Office of the Vice President of Enrollment Mangement. Four of the departments have a consistent design concept throughout their brochures and two do not produce brochures.
Action
Marketing
Continue to utilize consistent design concepts throughout the University, specifically within the Division of Enrollment.
Goal
Technology
Demonstrate continuous improvement in program and system enhancement.
Objective
Technology
Implement a Document Imaging System to be used for workflow and create an electronic file cabinet to improve efficiency and reduce paper usage.
Indicator
Technology
A reduction in time required to locate, review and share documents with other departments.
Criterion
Technology
Ability to easily share applications such as High School and College transcripts and test scores electronically with other departments, particularly Financial Aid, Registrar, Academic Advising, Honors/Scholarships and any other departments.
Finding
Technology
The system is operating, however there are a few problems yet to be resolved. System continues to crash at least once a week and at times can take an hour to load documents.
Action
Technology
Work Orders done almost daily to resole software issues. Computer Services are going to switch to Oracle and should alleviate some problems.
Goal
Yield
Improve communication with prospective students.
Objective
Yield
Increase the yield rate of accepted to be enrolled for beginning freshman.
Indicator
Yield
An increase in the yield rate of beginning freshman.
Criterion
Yield
Increase yield rate a min. of 3%.
Finding
Yield
Freshman yield was down 3%
Action
yield
Improve post acceptance communication plan and information updates.