Demonstrate continuous improvement in program development/enhancement in the Division of Enrollment Management
Objective
Employee Development
Employees will demonstrate effective communication and knowledge/expertise of their area.
Indicator
Employee Retention
All departments will retain employees by insuring appropriate technical and professional development support.
Criterion
Procedure Manuals
Each department has current procedure manuals either in a paper or on-line version for the processes in that specific office.
Finding
Written Procedure Manuals
In 2006-07 four of the six Enrollment Management departments had written procedure manuals.
Indicator
Admission Counselor Training
Continue on-campus training for Admission Counselors to stay up to date with current programs, scholarships, and opportunities for recruitment efforts.
Criterion
Yearly Training for Admissions Counselors
If admissions counselors are trained each year, students may not have to contact campus for unanswered questions.
Finding
Admissions Counselors Trained
In Fall 2006, all admissions counselors were trained.
Indicator
Organizational Charts
Current organizational charts will be maintained.
Criterion
Organizational Chart
If the organizational chart is up to date, it will show the current structure of the division.
Finding
Organizational Chart
In 2006-2007 the organization chart was modified to add the Assistant Vice President position, and direct reports.
Indicator
Highly Qualified Candidates
All departments will improve recruitment efforts to insure that every search produces a highly qualified pool of candidates.
Criterion
Job Descriptions and Qualilfications
The job descriptions held in the Human Resources office list the required and optional job qualifications for applicants.
Action
Staff Training
Staff will continue to be trained each year. A training and summary book will be published next year.
Action
Procedure Manuals
All Enrollment Management departments will have procedure manuals.
Action
Organizational Chart
As changes are made within the division, the organizational chart will be updated.
Objective
Communication And Planning
Insure effective communication and planning throughout the enrollment management process.
Indicator
Meetings
Hold regular directors' meetings, VP of Enrollment Management meetings with Academic Affairs, Impact Meetings to plan and execute the University's and Division's strategic objectives.
Criterion
Regular Meetings Result in Meeting Objectives
If the Vice President holds regular directors'''' meetings, the division''''s strategic objectives should be met.
Finding
Bi-Weekly Meetings with Directors
During the Academic 2006-2007 year, the VP of Enrollment Management had bi-weekly meetings with directors in division.
Criterion
Meeting with Academic Affairs
If the VPEM meets with the Academic Affairs Associate Vice Presidents, the strategic objective can be met.
Finding
Weekly Meetings with Academic Affairs
During the Academic 2006-07 year, the VP for Enrollment Management had weekly meetings with the Office of Academic Affairs.
Criterion
Impact Meetings
If the Enrollment Management division directors meet with other divisions on campus, the strategic objective can be met.
Finding
Planning Impact Meetings
During the Academic 2005-06 year, the specific directors from Enrollment Management had monthly meetings with personnel from finance, financial aid, registrar''s office and computer services.
Indicator
One-on-One Meetings
Hold one-on-one bi-weekly meetings with each director to provide an overview of collaborative activities, updates from administration, reports and department activities to insure that communication lines are open.
Criterion
One-on-One Task Agendas
If the Vice President holds bi-weekly meetings with each director, the Vice President will have the most current inofrmation of each department to be knowledgeable outside the division.
Finding
One-on-One Meetings
Bi-weekly meetings were held with each director and the VP for Enrollment Management was kept up-to-date with the most current information.
Action
Continue Meetings
Continue scheduled meetings with listed groups for efficiency.
Objective
Staff Development
Implement a program of regular professional development for all staff.
Indicator
Yearly Professional Development Opportunities
All employees will be offered at least one professional development opportunity (on or off campus) each year.
Criterion
Professional Organizational Memberships
Each department has membership to a professional organization related to their field to attend conferences and/or receive up-to-date information.
Finding
Off Campus Professional Development
84 Enrollment Management employees attended an off campus professional development event (based on job duties, some employees may have attended more than one event).
Criterion
On Campus Professional Organizational Opportunities
Each employee in the division is approved to attend professional development on-campus.
Finding
Annual Professional Development Training
Of the 100+ employees in the division, each was provided opportunity for annual professional development.
Action
Professional Development Opportunities
The directors in Enrollment Management will continue to provide information to direct reports for professional development opportunities.
Action
Off Campus Professional Development
As budget and scheduling allow, employees will be able to attend more professional development opportunities.
Objective
Staff Performance Evaluation
Provide effective methods for evaluating staff performance.
Indicator
Annual Performance Evaluation
All employees will have an annual performance evaluation with their supervisor.
Criterion
Employee Performance Reviews
If thre are areas of concern to be correcected, the supervisor can use the performance review for writtend ocumentation, encouragement,and correction.
Finding
Evaluation of Direct Reports
In Fall 2006 all direct reports in the VP for Enrollment Management office were evaluated.
Criterion
Supervisor/Director Evaluation
If there are areas of concern to be corrected, the Vice President can use the performance review for written documentation, encouragement, and correction.
Finding
VP Review of Directors
The VP for Enrollment management evaluated all direct reports.
Action
Internal Evaluation Process
The VP for Enrollment Management will continue to use the internal evaluation process.
Action
Evaluation of Direct Reports
The Vice President for Enrollment Management will continue to evaluate all direct reports.
Goal
Closing the Gaps
Recruit and retain quality students to include "Closing the Gaps" participation and success goals
Objective
Recruit And Retain
Increase the academic profile, diversity and academic performance of the freshman and transfer class.
Indicator
Increase Average SAT Scores
Increase the entering SAT scores for admissions to 1040.
Criterion
Average SAT Score
If the average SAT scores increase, it should increase the academic profile of the entering cohort.
Finding
SAT Average
The SAT average of 1032 did not meet the goal of 1040.
Indicator
Increased Diversity Of Students
Increase the number of students enrolled in each ethnic classification with overall enrollment increase of 2%.
Criterion
Ethnic Enrollment
If the enrolllment increases overall, it should result in an increase in each ethnic group''s enrollment. Hispanic enrollment increase by 4%, Black student enrollment by 4%.
Finding
Enrollment Increase
In Fall 2007 the enrollment was 16,415. This represents a 3% increase over the Fall 2006 figure of 15,935. The Hispanic student enrollment was a 10% increase and the black student enrollment was a 5% increase.
Indicator
First-year Retention
Increase the first-year retention rates by one point.
Criterion
Retention Rates
If the academic performance of the freshmen and transfer class improve, it should increase the first year retention rate.
Finding
First Year Retention
The first year retention rate for Fall 2006 - Fall 2007 was 70%.
Indicator
Increase Graduation Rate
Increase the six-year graduation rate for full-time freshmen by 1%.
Criterion
Graduation Rates
If the academic performance of the freshmen and transfer class improve, it should eventually increase graduation rates.
Finding
Graduation Rate
The 6-year graduation rate for full-time beginning freshmen was 41%.
Action
Monitor Rates
SHSU will continue to monitor each rate and plan programs according to need.
Objective
Prospect And Applicant Pools
Increase the size and quality of the prospect and applicant pools.
Indicator
Prospect And Applicant Yield Rates
Improve the yield rates for prospect and applicants.
Criterion
Applicant Yield Rate
If the applicant pool increases with improved academic profiles, the accepted yield should increase.
Finding
Accepted to Enrolled
The yield rate for accepted to enrolled student is 43.5%.
Finding
Applied to Accepted Yield
The yield rate for applied to accepted is 32.2%.
Criterion
Accepted Student Yield Rate
If the accepted pool increases with improved academic profiles, the enrolled student yield should increase.
Action
Monitor Rates
SHSU will continue to monitor the rates and implement programs appropriate to improving these rates.
Objective
Expand Recruitment
Expand recruitment activities in Texas, including the establishment of regional offices in Dallas-Ft. Worth and Houston.
Indicator
Funding For Admission Counselor Positions
Receive funds for Admission Counselor positions.
Criterion
Hiring of regional recruiters
If the funds are received, the hiring of regional recruiters can be accomplished.
Finding
Regional Recruiters
SHSU has two regional recruiters--one in Dallas/Fort worth and one in Houston to recruit prospective students to SHSU.
Action
San Antonio/Austin Area Recruiter
SHSU will continue working on hiring regional recruiter in the San Antonio/Austin area.
Objective
Communication With Counselors
Improve communications with high school and community college counselors.
Indicator
Counselor Training
Provide counselor training on and off campus.
Criterion
High School Counselor Conference
If we provide counselor training for high school counselors, communication will improve.
Finding
High School Counselor Conference
SHSU hosted a high school counselor conference in the Fall with 55 counselors attending.
Criterion
Community College Counselor Conference
If we provide counselor training for community college counselor''''s, communication will improve.
Finding
Community College Conference
SHSU hosted a community college counselor conference in the spring with 22 attendees.
Action
Community College Conference
These conferences provide current useful information to the community college counselors and will continue to be hosted.
Action
Expand Counselor Contact
SHSU will expand counselor contact with high school counselors by providing on-line access.
Action
High School Conferences
These conferences provide current information to high school counselors and will continue to be hosted.
Objective
Recruitment Opportunity Expansion
Create new recruitment programs for middle school, junior high and high school students through grant programs.
Indicator
TG Grant Proposal For Go Center
Submit proposal for grant money for mobile GO center from TG.
Criterion
GO Center Approval
If the grant proposal is approved, new recruitment programs can be implemented.
Finding
GO Center Grant Approved
Go Center Grant was approved and recruitment programs implemented.
Indicator
Student Teacher Opportunities
Opportunity to train student teachers to provide public education students with "Closing the Gaps" material.
Criterion
Provide CTG Materials
If we provide "CTG" materials to student teachers in public education to provide to students, the college going culture will improve.
Finding
Closing the Gaps Materials
Closing the Gaps materials were sent to the Walker County Boys and Girls Club for use.
Action
Expand Use of Closing the Gaps Materials
More meetings will be scheduled to plan on sending the Closing the Gaps materials with the Student Teachers when they go to the various schools.
Objective
Recruitment On Campus
Engage the campus community in a more coordinated recruitment effort.
Indicator
Coordinate On-campus Events With Visitor Center
Coordinate calendar of on-campus events with the Visitor Center to collect prospective student information.
Criterion
Summer Camp Information
If the calendars are coordinated for on-campus events, the campus community will be more engaged in recruitment efforts.
Finding
Summer Camp Info. Collected
Each summer camp collected camper information as a recruiting tool. These students will be sent age-appropriate SHSU recruitment materials.
Criterion
Calendar Coordination
Athletic, recreational sports, student center and academic meeting - If the calendars are coordinated for on-campus events, the campus community will be more engaged in recruitment efforts.
Finding
Committee Formed
A committee was formed in Spring 2008 to begin the calendar of events for Fall 2008.
Action
On-Camps Event Calendar
The VPEM will coordinate meetings with staff to begin the process of creating an on-campus event calendar and how to collect summer camper contact information.
Objective
Community College Partnerships
Develop effective partnerships with community colleges that improve institutional efficiency, simplify the transfer process and help attract a larger number of qualified transfer students.
Indicator
Establish And Maintain Articulation Agreements
Establish and maintain articulation agreements with community colleges.
Criterion
Articulation Agreements
If we establish and maintain articulation agreements with community colleges, we can attract larger numbers of qualified transfer students.
Finding
Articulation Agreements
In 2008, SHSU had 17 articulation agreements.
Indicator
Joint Admissions/Reverse Transfer
Establish and maintain joint admission/reverse transfer agreements with community colleges.
Criterion
Joint Admission/Reverse Transfer Agreements
If we establish and maintain joint admission and reverse transfer agreements with community colleges, we can attract larger numbers of qualified transfer students.
Indicator
Programming For Articulation Agreements
Maintain programming for articulation agreements with Community Colleges for transfer and reverse transfer programs.
Criterion
Maintain Programming
If we maintain programming for articulation agreements, transfer students and counselors have the most accurate information for successful transfer of credits.
Finding
Joint Admission/Reverse Transfer Staffing
SHSU has one person assigned to development joint admissions/reverse transfer agreements with community colleges.
Finding
Transfer Crosswalk
Course crosswalk is kept up-to-date to give prospective students and counselors the most current information.
Action
Develop Articulation Agreements
SHSU will continue developing articulation agreements with community colleges to ease the transfer process.
Action
Work with Community College Personnel
SHSU will work with the community college personnel to transfer information to grant transferrable credit.
Goal
Retention Efforts
Ensure an effective college transition for all incoming students
Objective
Orientation
Maintain summer orientation program for freshmen and transfer students, parents.
Indicator
Summer Orientation For Students And Parents
Maintain summer orientation program for freshmen and transfer students.
Criterion
Orientation Dates and Schedule
If we maintain summer orientation programs, we improve the effectiveness of the college transition for all incoming students.
Finding
Mandatory Orientation
Summer 2006 began the mandatory attendance policy to orientation.
Action
On Campus Attendees
Orientation will increase the number of on-campus attendees from the previous year.
Goal
Technological Advancement
Continue to enhance technological changes in Enrollment Management
Objective
Technological Advancement
Invest in technology to enhance divisional efficiency and service.
Indicator
Degree Audit Software
Convert from PACE degree audit software to DARS
Criterion
DARS
If we convert the PACE degree audit software to DARS, it should result in enhanced technological improvements in Enrollment Management.
Finding
Test & Pilot DARS
The Registrar''s Office tested and piloted the DARS software with advisors and students.
Indicator
Document Imaging
Implement and maintain a document imaging system.
Criterion
Departments with Imaging
If we implement and maintain a document imaging system, it should result in enhanced technological improvements in Enrollment Management.
Finding
Document Imaging
The pilot program continued to work with the legacy system.
Indicator
Recruitment Software
Implement a web-based recruitment software package.
Criterion
Recruitment information from E-Connect
If we implement a web-based recruitment software package, it should result in enhanced technological improvements in Enrollment Management.
Finding
Expansion of Hobson's Software
The Hobson''s software will be expanded to include other modules.
Indicator
Course Scheduling
Improve course scheduling software.
Criterion
Scheduling Software
If we improve the course scheduling software, it should result in enhanced technological improvements in Enrollment Management.
Finding
Planning Schedule for Ad Astra
In 2006-2007, the planning schedule for Ad Astra was completed with the first phase of implementation underway.
Indicator
Scholarship Software
Implement scholarship software, Scholar X.
Criterion
Scholar X
If we implement Scholar X for stuent scholarships, it should result in enhanced technological improvements in Enrollment Management.
Finding
Scholar X Software
The Scholar X Software has not been implemented in all colleges on campus.
Indicator
Student Assessment Software
Implement Academic Coach, student assessment of career choice, learning style, and interests.
Criterion
Academic Coach
If we implement Academic Coach for student assessment of career choice, learning style, and interests, it should result in enhanced technological improvements in Enrollment Management.
Finding
Publicity for Academic Coach
The assessment was provided through orientation, but more publicity was needed.
Indicator
Formal Analysis Of Student Financial Aid
Conduct a formal analysis of our financial aid programs and recommend changes in present programs and awarding practices.
Criterion
Banner Conversion
If analysis and recommendations are followed, Financial Aid should convert from SCT Plus to Banner to help with processes and awarding.
Finding
Timing and Process Improvement
The award timing and process can be improved with upgraded software.
Indicator
Conversion To Banner
Prepare for the conversion from SCT Plus to Banner.
Criterion
Preparation for converstion from SCT Plus to Banner
A training schedule must be established to facilitate the successful conversation from SCT Plus to Banner.
Finding
Banner Implementation Schedule
The implementation schedule has been completed and the timeline runs from Spring 2008 - Spring 2009.
Action
Conversion Training
The conversion training will begin in March 2008.
Action
Add More Modules
Once implemented, SHSU will move to the more advanced modules of Ad Astra--event planning and graduation planner.
Action
Software and Hardware
The software and hardware need improvements for each department to scan documents efficiently.
Action
Packaging Policy
An analysis will be conducted on the packaging policies for students.
Action
Enhance Recruitment Process
The new modules will enhance the recruitment process.
Action
Dean Review
The associate deans will review this information with the appropriate deans.
Action
Marketing Strategy
The assessment company was contacted to help with a marketing strategy.
Goal
Regulation Compliance
Insure that all departments observe institutional, state and federal regulations.
Objective
Reporting Procedures
Ensure the accuracy and timeliness of state, federal and organizational reporting.
Indicator
Calendar Of Reporting Functions
Develop a calendar of all reporting functions.
Criterion
Calendar for Reporting
If we develop a calendar for state, federal, and organizational reporting, it should result in accuracy and timeliness of reporting.
Finding
Workorder system
The Enrollment Management departments use the workorder system for new, updated, or changed data elements for reports. When the workorder system is used, the timeliness of reporting is improved.
Finding
Calendar of Reporting Timelines
Each department in Enrollment Management has calendar of reporting timelines.
Action
Consolidated Calendar
The Enrollment Management departments should move toward a consolidated timeline/calendar.
Objective
Accuracy
Ensure accuracy of the reports.
Indicator
Periodic Audits
Conduct periodic audits of each department.
Criterion
Audit Schedule
If we are audited on a periodic basis, it should result in the accuracy of the reports.
Finding
Audits
In 2006-07, Student Financial Aid was audited.
Indicator
Consult Institutional Research
Work with Institutional Research, Computer Services, and other campus departments to insure accuracy.
Criterion
Workorder System
Workorder System--If we work with Institutional Research, Computer Services and other entities for reporting, it should result in the timely observation of reports and deadlines.
Finding
Workorder System
Calendar of expected deadlines for workorders was submitted to Computer Services.
Action
Data Definitions
The Enrollment Management Division will begin reviewing good business practices in each department.
Action
Periodic Audit Review
The Division of Enrollment Management will continue to submit departments for periodic audit review.
Goal
Marketing
Utilize and continue positive collaboration with the SHSU Director of Marketing
Objective
Publications
Develop and maintain divisional publications, websites, and other communication means that promote the university's image and have a common look and feel.
Indicator
Common Look And Feel Of Publications
Work with the Director of Marketing to insure that all major divisional publications have a common look and feel.
Criterion
Common Look and Feel of Publications
If we collaborate with other departments in the division, it should create a common image of the university.
Finding
Common Look
The departments in Enrollment Management division began using the "common" look for their recruitment publications, including the printed catalog.
Action
Continue Common Image
SHSU will continue to modify the publications to create a common image of the university.
Objective
Website Development
Develop effective websites for each departments.
Indicator
Coordinated Websites
Redesign departmental websites to coordinate with university image and current information.
Criterion
Departmental Websites
If we redesign departmental websites, it should result in effective, informative websites for parents, students, faculty, and staff.
Finding
Websites
The Registrar''s Office, Career Services, Go Center have re-created their websites to be more effective for students.
Indicator
VPEM Website
Maintain the website for Vice President for Enrollment Management.
Criterion
VPEM Website
If we maintain the Vice President for Enrollment Management''s website, it should result in current information for parents, students, faculty, and staff.
Finding
VPEM Website
The VPEM website has been maintained with current, useful information.
Action
Monitor Newly Created Websites
The VP will monitor the progress of newly created websites.