Major and minor news and hometown releases often result in actual media use.
Objective
Increase Number Of News And Hometown Releases Prepared
Distribute 540 major and minor releases and 1,200 hometown releases
Indicator
Do Actual Count Of News And Hometown Releases
All regular news releases are archived and can be counted and hometown releases are counted as they are sent to media
Criterion
Increase number of news and hometown releases prepared
Increase news releases by 12% and hometown releases by 7.6%
Finding
News and hometown news releases
A total of 507 news releases and 1041 hometown releases have been made through August 2008.
Action
Major, minor and hometown releases
Make more contacts, re-direct staff time to news release area.
Goal
Increase Number Of Media Contacts
An increased number of media contacts may result in expanded coverage.
Objective
Increase Number Of Media Contacts
Make 3,350 media contacts
Indicator
Do Actual Count Of Media Contacted
Media contacts can be measured by counting e-mails and keeping telephone logs
Criterion
Increase number of media contacted
Increase number of media contacted by 1.2%
Finding
Media Contacts
Made 3,307 media contacts through August 2008.
Action
Media contacts
Continue to contact media when appropriate
Goal
Increase Number Of Actual Media Placements
Media placements which mention Sam Houston State University can increase prestige and image of university which results in positive reinforcement of overall recruitment, image, and advancement goals.
Objective
Increase Number Of Actual Media Placements
Obtain 4,000 media placements which mention Sam Houston State University
Indicator
Do Actual Count Of Media Placements
Media placements are measured by an online clipping service
Criterion
Maintain level of actual media placements
Maintain number of media placements to current level or not less than 9% fewer, as 2006-07 was possible statistical aberration
Finding
Media Placements
4,135 media placements mentioned Sam Houston State University through August 2008.
Action
Media placements
Evaluate news releases and potential releases based on professional journalistic standards.