The Mass Communication Department will offer students a valuable educational experience.
Objective
Teaching Effectiveness
The Mass Communication Faculty will be effective teachers
Indicator
Assessing Teaching Effectiveness
The Mass Communication Department will employ the IDEA System as a quantitative instrument to assess teraching performance.
Criterion
Student Evaluation of Faculty
The faculty in The Mass Communication Department will collectively score above the national average on the IDEA System quantitative assessment of teaching effectiveness
Finding
IDEA Scores
The collective score for the faculty in The Mass Communication Department (3.8 on a 5-point scale) was slightly below the national average on the IDEA System (3.9) quantitative assessment of teaching effectiveness.
Action
Improving IDEA Scores
Some faculty inaccurately filled out their Faculty Information Forms for the IDEA evaluations. These faculty have been made aware of this problem. Additionally, next semester all MCM faculty will be observed in class by the Chair of the MCM Department.
Goal
Faculty Productivity
The Mass Communication Department will engage in academic, journalistic and creative activity
Objective
Faculty Productivity
The Mass Communication Faculty will publish, present or exhibit academic research, journalistic commentary and/or creative work in recognized venues
Indicator
Publication And Exhibition Venues
The Mass Communication Faculty will publish, present and exhibit research, journalism and creative work in published books, recognized journals and conferences, newspapers and magazines and appropriate, vetted exhibitions.
Criterion
Research Productivity Levels
On an annual basis, collectively the faculty of the MCM Department will produce a published book, journal article or book chapter; or two articles in newspapers, magazines or trade journals; or three major convention papers; or one exhibition of creative work
Finding
Faculty Production
The Faculty in the Mass Communication Department presented five original academic papers at major conferences, published two book chapters, published three books and published three newspaper articles.
Action
Supporting Future Productivity
The Mass Communication Department will support scholarly activity by new faculty by adjusting teaching schedules and providing travel-to-conference funding.
Goal
Hybrid Curriculum
The Mass Communication Department will offer students a hybrid course of study that offers a unique mix of theory-based courses and hands-on professional courses.
Objective
Curriculum Categories
The Mass Communication Department will hire, maintain and support a faculty with varied skill-sets
Indicator
Clinical Associate Position
The Mass Communication Department will actively recruit and support faculty with professional experience in the communications industry.
Criterion
Support for Clinical Associate Position
The Mass Communication Department will maintain at least two Clinical Faculty positions designated for faculty with hands-on, professional experience.
Finding
Recruitment & Support
The CHSS is planning to make available two Clinical Associate positions in the MCM Department.
Action
Recruitment
Chair of MCM is reviewing job descriptions for Clinical Associate positions.