Overall enrollment increase/decrease will be measure with emphasis on Freshman and Transfer students.
Finding
Enrollment
Enrollment increased by 3.25%. Due to changes in how the Freshman and Transfer students enrollment were reported accurate data is not available.
Action
enrollment
coninue with enrollment/retention efforts. Begin tracking freshman/transfer numbers, when consistent historical data is available.
Goal
Marketing
Improve upon design and branding for Sam Houston State University.
Objective
Marketing
Create a consistent design and concept for brochures and advertisements within the Office of Undergraduate Admissions.
Indicator
Marketing
Each piece designed will have a minimum of 3 similar elements.
Criterion
Marketing
Recognizable uniformity in brochures, mailers, posters, advertisements, postcards and stickers.
Finding
Marketing
SHSU brochures were much more recognizable with a consistent branding.
Action
Marketing
Continue building on design concepts and incorporate other departments within the Division of Enrollment Management.
Goal
Technology
Demonstrate continuous improvement in program and system enhancement.
Objective
Technology
Implement a Document Imaging System to be used for workflow and create an electronic file cabinet to improve efficiency and reduce paper usage.
Indicator
Technology
A reduction in time required to locate, review and share documents with other departments.
Criterion
Technology
Ability to easily share applications such as High School and College transcripts and test scores electronically with other departments, particularly Financial Aid, Registrar, Academic Advising and any other departments.
Finding
Techology
System did not provide ability to be used for workflow.
Action
Technology
Computer Services will update with new version of Document Imaging System with more capabilities.
Goal
Academic Quality
Exceed state averages for SAT test results.
Objective
Academic Quality
Improve the quality of beginning freshman entering Sam Houston State University based on SAT scores.
Indicator
Academic Quality
Increases in the average SAT scores for entering freshman.
Criterion
Academic Quality
Increase average SAT (critical reading + math) to a score of 1040.
Finding
Academic Quality
Average SAT scores for enrolled freshman increased from 1030 (critical reading + math) to 1031.
Action
Academic Quality
Focus efforts on yield rates to enroll quality students that apply early.