Major and minor news and hometown releases often result in actual media use.
Objective
Increase In Number Of News And Hometown Releases Prepared
Release 550 major and minor releases and 1200 hometown releases.
Indicator
Do Actual Count Of News And Hometown Releases
All regular news releases are archived and can be counted and hometown releases are counted as they are sent to media.
Criterion
Increase percentages of news and hometown releases prepared
Increase news releases by 9% and hometown news releases by 2.3 %.
Finding
News and hometown news releases
A total of 481 news releases and hometown news releases were made in 2006-07. This is 12.5% fewer news releases and 7% fewer hometown news releases than objective.
Action
Major, minor and hometown releases
Make more contacts, re-direct staff time to news release area
Goal
Increase Number Of Media Contacts
An increased number of media contacts may result in expanded media coverage.
Objective
Increase Number Of Media Contacts
Make 3,250 media contacts
Indicator
Do Actual Count Of Media Contacted
Media contacts can be measured by counting e-mails and keeping telephone logs.
Criterion
Increase number of media contacted
Increase number of media contacted by 4%.
Finding
Media contacted
Made 3,250 media contacts. This is 3% more than objective.
Action
Media contacts
Continue to contact media when appropriate
Goal
Increase Number Of Actual Media Placements
Media placements which mention Sam Houston State University can increase prestige and image of the university, with positive recruitment, status, and advancement results.
Objective
Increase Number Of Actual Media Placements
Obtain 3,200 media placements which mention Sam Houston State University.
Indicator
Do Actual Count Of Media Placements
Media placements are measured by an online clipping service.
Criterion
Increase number of actual media placements
Increase actual placements by 2.4%.
Finding
Media placements
4,398 media placement mentioned Sam Houston State University. This is 37% more than objective.
Action
Media placements
Evaluate news releases and potential releases based on professional journalistic standards