Enhance image through established graphic standards, stronger branding, and high quality standards for all marketing communications.
Objective
Improve Content And Appearance Of Publications
Develop and maintain effective publication programs reinforcing the university's standard of excellence. University publications include The Heritage, Kat Konnection and the Capital Campaign newsletter.
Indicator
Completed Projects
Measures total number of marketing-related projects completed for month-to-date and year-to-date periods.
Criterion
# of Projects Completed
Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase.
Finding
37% Above Goal - # Projects
The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts.
Indicator
University Projects (%)
The number of university marketing projects (non-academic) divided by the total number of projects.
Criterion
80% University Marketing
Of the total available marketing resources, 80% will be used to support university-level marketing. This would include university advertising, advancement & development activities, alumni, admissions, etc.
Finding
On Goal - % University Marketing
The number of projects completed is 81%, one percentage point above expectation.
Indicator
Academic Projects (%)
Number of academic marketing projects divided by the total number of projects.
Criterion
20% Academic Marketing
Of the total marketing resources available, 20% is targeted for specific academic-related marketing. Examples would include advertising a degree plan, developing recruiting material for a college, etc.
Finding
On Goal - % Academic Marketing
Through February 2007, the % of academic projects completed are 19% of the total YTD project activity.
Indicator
Consulting
Measures the number of marketing consulting requests.
Criterion
# of Consultations
Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization).
Finding
4% Above Goal - # Consults Goal
The YTD number of consultations exceeds goal by 4%.
Action
Consultations for quality pieces.
Consultations above goal.
Objective
Improve Marketing Communications
Improve the overall quality of both academic and university communications including meaningful & compelling content, engaging visual design, cohesiveness, and effective delivery of consistent messaging.
Indicator
Completed Projects
Measures total number of marketing-related projects completed for month-to-date and year-to-date periods.
Criterion
# of Projects Completed
Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase.
Finding
37% Above Goal - # Projects
The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts.
Indicator
University Projects (%)
The number of university marketing projects (non-academic) divided by the total number of projects.
Criterion
80% University Marketing
Of the total available marketing resources, 80% will be used to support university-level marketing. This would include university advertising, advancement & development activities, alumni, admissions, etc.
Finding
On Goal - % University Marketing
The number of projects completed is 81%, one percentage point above expectation.
Indicator
Academic Projects (%)
Number of academic marketing projects divided by the total number of projects.
Criterion
20% Academic Marketing
Of the total marketing resources available, 20% is targeted for specific academic-related marketing. Examples would include advertising a degree plan, developing recruiting material for a college, etc.
Finding
On Goal - % Academic Marketing
Through February 2007, the % of academic projects completed are 19% of the total YTD project activity.
Indicator
Consulting
Measures the number of marketing consulting requests.
Criterion
# of Consultations
Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization).
Finding
4% Above Goal - # Consults Goal
The YTD number of consultations exceeds goal by 4%.
Action
81% University projects
University projects are 81% compared to the goal of 80%.
Objective
To Increase The Demand For Marketing.
To establish the marketing department as a necessary tool to success.
Indicator
Completed Projects
Measures total number of marketing-related projects completed for month-to-date and year-to-date periods.
Criterion
# of Projects Completed
Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase.
Finding
37% Above Goal - # Projects
The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts.
Indicator
Consulting
Measures the number of marketing consulting requests.
Criterion
# of Consultations
Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization).
Finding
4% Above Goal - # Consults Goal
The YTD number of consultations exceeds goal by 4%.
Action
Quality project demand
Project volume and demand is currently running above goal/ expectations and with MKT director involvement, quality output achieved.
Action
Quality Academic projects
Academic demand for marketing expertise continues to increase.
Goal
Produce Quality Communication Pieces
To produce high quality print communications by active involvement of Marketing Director in University and Academic projects.
Objective
Improve Content And Appearance Of Publications
Develop and maintain effective publication programs reinforcing the university's standard of excellence. University publications include The Heritage, Kat Konnection and the Capital Campaign newsletter.
Indicator
Completed Projects
Measures total number of marketing-related projects completed for month-to-date and year-to-date periods.
Criterion
# of Projects Completed
Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase.
Finding
37% Above Goal - # Projects
The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts.
Indicator
University Projects (%)
The number of university marketing projects (non-academic) divided by the total number of projects.
Criterion
80% University Marketing
Of the total available marketing resources, 80% will be used to support university-level marketing. This would include university advertising, advancement & development activities, alumni, admissions, etc.
Finding
On Goal - % University Marketing
The number of projects completed is 81%, one percentage point above expectation.
Indicator
Academic Projects (%)
Number of academic marketing projects divided by the total number of projects.
Criterion
20% Academic Marketing
Of the total marketing resources available, 20% is targeted for specific academic-related marketing. Examples would include advertising a degree plan, developing recruiting material for a college, etc.
Finding
On Goal - % Academic Marketing
Through February 2007, the % of academic projects completed are 19% of the total YTD project activity.
Indicator
Consulting
Measures the number of marketing consulting requests.
Criterion
# of Consultations
Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization).
Finding
4% Above Goal - # Consults Goal
The YTD number of consultations exceeds goal by 4%.
Action
Consultations for quality pieces.
Consultations above goal.
Objective
Improve Marketing Communications
Improve the overall quality of both academic and university communications including meaningful & compelling content, engaging visual design, cohesiveness, and effective delivery of consistent messaging.
Indicator
Completed Projects
Measures total number of marketing-related projects completed for month-to-date and year-to-date periods.
Criterion
# of Projects Completed
Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase.
Finding
37% Above Goal - # Projects
The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts.
Indicator
University Projects (%)
The number of university marketing projects (non-academic) divided by the total number of projects.
Criterion
80% University Marketing
Of the total available marketing resources, 80% will be used to support university-level marketing. This would include university advertising, advancement & development activities, alumni, admissions, etc.
Finding
On Goal - % University Marketing
The number of projects completed is 81%, one percentage point above expectation.
Indicator
Academic Projects (%)
Number of academic marketing projects divided by the total number of projects.
Criterion
20% Academic Marketing
Of the total marketing resources available, 20% is targeted for specific academic-related marketing. Examples would include advertising a degree plan, developing recruiting material for a college, etc.
Finding
On Goal - % Academic Marketing
Through February 2007, the % of academic projects completed are 19% of the total YTD project activity.
Indicator
Consulting
Measures the number of marketing consulting requests.
Criterion
# of Consultations
Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization).
Finding
4% Above Goal - # Consults Goal
The YTD number of consultations exceeds goal by 4%.
Action
81% University projects
University projects are 81% compared to the goal of 80%.
Objective
To Increase The Demand For Marketing.
To establish the marketing department as a necessary tool to success.
Indicator
Completed Projects
Measures total number of marketing-related projects completed for month-to-date and year-to-date periods.
Criterion
# of Projects Completed
Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase.
Finding
37% Above Goal - # Projects
The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts.
Indicator
Consulting
Measures the number of marketing consulting requests.
Criterion
# of Consultations
Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization).
Finding
4% Above Goal - # Consults Goal
The YTD number of consultations exceeds goal by 4%.
Action
Quality project demand
Project volume and demand is currently running above goal/ expectations and with MKT director involvement, quality output achieved.
Action
Quality Academic projects
Academic demand for marketing expertise continues to increase.
Goal
To Be Fiscally Responsible.
To manage resources using best practices to support marketing activities.
Objective
To Work Within The Marketing Budget.
To plan and execute marketing activities in accordance with the stated budget.
Indicator
Compute Marketing Expense Compared To Budget.
Measures whether or not fiscally responsible analyzing actual versus variance to budget.
Criterion
Utilize 100% of budget.
To use entire budget, but not over spend.
Finding
Fiscal responsibility
Used budget to within 1/2 of 1%.
Action
Budget versus actual spending
substracted budget minus actual spending and divided by budget for determination of fiscal responsibility.
Goal
Establish Marketing As Viable Resource
Work to establish the marketing department as a needed resource to quality marketing decisions.
Objective
Improve Marketing Communications
Improve the overall quality of both academic and university communications including meaningful & compelling content, engaging visual design, cohesiveness, and effective delivery of consistent messaging.
Indicator
Completed Projects
Measures total number of marketing-related projects completed for month-to-date and year-to-date periods.
Criterion
# of Projects Completed
Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase.
Finding
37% Above Goal - # Projects
The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts.
Indicator
University Projects (%)
The number of university marketing projects (non-academic) divided by the total number of projects.
Criterion
80% University Marketing
Of the total available marketing resources, 80% will be used to support university-level marketing. This would include university advertising, advancement & development activities, alumni, admissions, etc.
Finding
On Goal - % University Marketing
The number of projects completed is 81%, one percentage point above expectation.
Indicator
Academic Projects (%)
Number of academic marketing projects divided by the total number of projects.
Criterion
20% Academic Marketing
Of the total marketing resources available, 20% is targeted for specific academic-related marketing. Examples would include advertising a degree plan, developing recruiting material for a college, etc.
Finding
On Goal - % Academic Marketing
Through February 2007, the % of academic projects completed are 19% of the total YTD project activity.
Indicator
Consulting
Measures the number of marketing consulting requests.
Criterion
# of Consultations
Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization).
Finding
4% Above Goal - # Consults Goal
The YTD number of consultations exceeds goal by 4%.
Action
81% University projects
University projects are 81% compared to the goal of 80%.
Objective
To Increase The Demand For Marketing.
To establish the marketing department as a necessary tool to success.
Indicator
Completed Projects
Measures total number of marketing-related projects completed for month-to-date and year-to-date periods.
Criterion
# of Projects Completed
Total number of projects completed is measured on a monthly and year-to-date basis. In general,"Completed" is defined as a project that has received final approval and has moved into the production phase.
Finding
37% Above Goal - # Projects
The demand for marketing services has increased significantly over the prior year and has exceeded 2007 forecasts.
Indicator
Consulting
Measures the number of marketing consulting requests.
Criterion
# of Consultations
Marketing is a support function and builds value for clients through consultation (problem analysis and resolution). Consultation takes place throughout the various processes and phases of a project; however, in this case, consultations represent a more in-depth discussion/ analysis (often referred to brainstorming or conceptualization).
Finding
4% Above Goal - # Consults Goal
The YTD number of consultations exceeds goal by 4%.
Action
Quality project demand
Project volume and demand is currently running above goal/ expectations and with MKT director involvement, quality output achieved.
Action
Quality Academic projects
Academic demand for marketing expertise continues to increase.