Marketing students will be satisfied with instruction they receive.
Objective
MKT-Comparison With Aspirant Schools
Marketing students will be as satisfied with the level of instruction they received as those students who attended six aspirant schools.
Indicator
MKT-Educational Benchmarking Inc.- Undergraduate Business Exit Assessment
Opinions of Marketing student on the Educational Benchmarking Inc - Undergraduate Business Exit Assessment.
Criterion
Marketing Comparison
The Marketing program mean will be no greater than .5 below the six aspirant school comparison group mean.
Finding
Marketing Program
The Marketing mean was greater than the six aspirant school comparison group.
Action
MKT-Higher Caliber Assessment Tools
While we are pleased with the findings we believe that more direct assessment methods are available and an effort will be made to discover and implement them.