General Business graduates will be capable communicators and competent business decision makers.
Objective
Writing Competency
Students will be able to compose effective business messages using accepted standards of English grammar and punctuation, sentence structure and paragraph design.
Indicator
Written Communication
General Business degree candidates will respond in writing to a series of business scenarios during the required GBA 389 coursework.
Criterion
Writing Assessment
At least 80% of sampled students must meet expectations on the business communication rubrics.
Students will research a business topic and will write a well-developed, well-organized, and appropriately documented report during the required GBA 389 course.
Criterion
Report Rubric
At least 80% of sampled students must meet expectations on the report evaluation rubrics.
General Business degree candidates will take the Texas Assessment of Critical Thinking Skills test in the required BAN232 class and again in the required MGT475 class.
Criterion
Analytical Evaluation
80% of sampled student scores must meet expectations on the Texas Assessment of Critical Thinking Skills instrument in MGT475.